7 Shocking New Ventures: What Is Snooki Doing Now In 2025?

Nicole "Snooki" Polizzi, the pint-sized powerhouse who first became a household name over a decade ago, has successfully transitioned from the party-hard reality star of Jersey Shore to a multi-hyphenate entrepreneur and dedicated mother. As of December 12, 2025, Snooki's life is a whirlwind of television appearances, business management, and balancing the demands of a growing family, proving she is much more than her iconic poof and fuzzy slippers.

The latest updates show that Polizzi is strategically pivoting her career into unexpected new directions, including a surprising role as a paranormal investigator, while maintaining her strong presence on MTV. Her current focus is on managing her diverse business portfolio and being a "cheer mom" to her athletic children, a stark contrast to her days on the Seaside Heights boardwalk.

Nicole "Snooki" Polizzi: Complete Biography and Profile

Nicole Polizzi, universally known as Snooki, has built a formidable brand out of her larger-than-life personality. Her journey from a controversial reality TV star to a respected media personality and businesswoman is one of the most notable celebrity transformations of the past decade.

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• Full Name: Nicole Elizabeth LaValle (née Polizzi)
• Nickname: Snooki
• Date of Birth: November 23, 1987
• Hometown: Marlborough, New York
• Spouse: Jionni LaValle (Married 2014)
• Children:
  • Lorenzo Dominic LaValle (Son, born August 26, 2012)
  • Giovanna Marie LaValle (Daughter)
  • Angelo James LaValle (Son)
• Primary Career: Reality Television Personality, Entrepreneur, Podcaster, Author
• Notable Shows: Jersey Shore, Snooki & Jwoww, Jersey Shore: Family Vacation, Nicole & Jionni's Shore Flip

The 2025 Television and Media Landscape: From Shore to Spooky

While Snooki's roots are firmly planted in the Jersey Shore universe, her television career in 2025 is branching out into surprising and unique territory. She continues to navigate her relationship with the franchise that made her famous while exploring new, distinct projects.

The Status of Her Role on Jersey Shore: Family Vacation (JSFV)

Snooki remains a core member of the Jersey Shore: Family Vacation cast, though her involvement is often on an episode-by-episode basis due to her commitments as a mother of three.

Recent news from the Season 8 finale of JSFV shows her continued emotional connection to her co-stars, including JWoww and Mike "The Situation" Sorrentino.

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She has been open about the challenges of filming, especially with her children growing older and becoming involved in sports and school.

Despite previous suggestions of a full departure, Snooki has been featured in key reunion moments and trips, ensuring her iconic presence is still felt by fans, even if her appearances are more selective.

A Surprising Pivot: Snooki: Paranormal Rookie

In one of her most unexpected career moves, Nicole Polizzi is set to star in a new Canadian ghost-hunting series. This new venture, titled Snooki: Paranormal Rookie, sees the reality star investigating haunted locations.

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This project showcases Snooki’s willingness to embrace new genres and challenge public perception, moving away from her party-girl image and into the realm of investigative entertainment.

The Enduring Success of Her Podcast

Beyond television, Snooki is a successful digital media personality, co-hosting the popular podcast, It's Happening with Snooki & Joey, alongside her longtime friend, celebrity makeup artist Joey Camasta.

The podcast covers celebrity gossip, personal stories, and life updates, and has been successful enough to transition into live shows, performing for audiences at venues across the country.

The show allows her to connect directly with her fanbase, offering a more unfiltered and candid look at her daily life, family struggles, and current opinions, which fans appreciate as a form of "real life" content.

Snooki the Entrepreneur and Family Woman

The transformation of Nicole Polizzi is perhaps most evident in her successful business ventures and her deep commitment to her role as a wife and mother. She has leveraged her fame to build a stable financial foundation outside of reality television.

Diversified Business Portfolio

Snooki has proven to be a shrewd businesswoman with several ventures under her belt:

• Author: She is a New York Times Bestselling Author, with titles like A Shore Thing and Confessions of a Guidette, demonstrating her early foray into publishing.
• Clothing and Retail: Polizzi has an established clothing line, which is part of her larger business ventures in the retail and entertainment sectors.
• Home Flipping: While not her primary focus now, her previous reality show, Nicole & Jionni's Shore Flip, documented her and her husband Jionni LaValle's business of flipping homes on the Jersey Shore, showcasing a practical, entrepreneurial side.

These businesses, combined with her appearances on JSFV and her podcast, form a robust and diversified income stream that secures her status as a major celebrity entity.

Life as a "Cheer Mom" and Busy Parent

The biggest shift in Snooki's life is her dedication to her three children. She frequently discusses the challenges of balancing her career with the demanding schedules of her kids, who are now involved in various sports, including cheerleading.

She has spoken candidly about "mom life," which involves everything from school drop-offs to attending her children's athletic events. This focus on her family life is the main reason for her reduced filming time on Jersey Shore: Family Vacation, as she prioritizes her domestic responsibilities.

In a recent appearance, she even addressed criticism of her 2025 MTV VMAs red carpet look, showing that she is still in the public eye but is quick to use her platform to manage her image and defend herself against online scrutiny.

Snooki's current life is a testament to her evolution. She has successfully parlayed a controversial start into a sustainable career as a media mogul, author, and television personality, all while maintaining her most important role: a devoted mother and wife in New Jersey.