5 Reasons Austin Butler Is The Perfect Face For YSL’s MYSLF Fragrance Revolution

The identity of the YSL MYSLF model is one of Hollywood's most intriguing and rapidly rising stars, an actor who has successfully transitioned from teen idol to serious, award-nominated leading man. As of late 2024, the face of the groundbreaking YSL MYSLF fragrance—a scent designed to redefine modern masculinity—is none other than Austin Butler. This partnership is more than just a celebrity endorsement; it is a carefully curated alignment of a brand’s bold new vision with an ambassador who perfectly embodies the concept of self-ownership and unapologetic self-expression.

Austin Butler’s role as the YSL Beauty Global Ambassador for the MYSLF line, which includes the original Eau de Parfum and the new, intense MYSLF L'Absolu, elevates the campaign beyond a simple fragrance advertisement. It represents a cultural statement about what it means to be a man in the 21st century, focusing on sensitivity, genuineness, and an authentic sense of self, making him the definitive figure for the 'MYSLF, no matter what' ethos.

Austin Butler: The Global Ambassador’s Complete Profile

Austin Butler is an American actor known for his transformative roles and his ability to capture the complex humanity of his characters. His selection as the face of the YSL MYSLF campaign highlights his status as a contemporary icon who blends vulnerability with confidence.

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• Full Name: Austin Robert Butler
• Date of Birth: August 17, 1991
• Place of Birth: Anaheim, California, U.S.
• Occupation: Actor, Singer
• YSL Role: Global Ambassador for YSL Beauty and the face of the MYSLF fragrance line.
• Career Highlights:
  • Began his career in children's television on networks like Nickelodeon and Disney Channel.
  • Gained early recognition in shows such as The Carrie Diaries and Switched at Birth.
  • Achieved global acclaim for his portrayal of Elvis Presley in the 2022 biographical film Elvis, which earned him a BAFTA Award and a Golden Globe Award, along with an Academy Award nomination.
  • Starred in Quentin Tarantino's 2019 film Once Upon a Time in Hollywood.
  • Played the antagonist Feyd-Rautha Harkonnen in the 2024 blockbuster film Dune: Part Two.
  • Made his Broadway debut in the 2018 revival of The Iceman Cometh.
• Awards and Nominations: BAFTA Award for Best Actor in a Leading Role, Golden Globe Award for Best Actor in a Motion Picture – Drama.

The MYSLF Campaign: Redefining Modern Masculinity

The core intention behind the YSL MYSLF fragrance and its campaign is to challenge traditional, often rigid, perceptions of masculinity. Instead of focusing on brute strength or stoicism, the campaign embraces a multifaceted, authentic, and sensitive man—a vision Austin Butler embodies perfectly. The fragrance itself is a bold statement of this modern perspective.

The campaign, captured by renowned photographer Gray Sorrenti, features Butler in a sleek, minimalist, and powerful light. The visual narrative explores the different facets of the 'self' before settling on the ultimate declaration: "MYSLF, no matter what." This message of self-acceptance and integrity resonates deeply with a contemporary audience that values authenticity over artifice. The choice of Butler, an actor known for his dedication to character and his quiet, genuine demeanor off-screen, reinforces this message of depth and truth.

The campaign's success is rooted in its topical relevance, tapping into the cultural conversation around gender roles and personal identity. By associating the scent with a man who is both a Hollywood leading man and a thoughtful individual, YSL positions MYSLF as the fragrance for those who are comfortable in their own skin, regardless of external expectations. This is a powerful, intentional shift from the hyper-masculine campaigns of the past.

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Inside The Scent: Notes, Perfumer, and Topical Entities

To fully understand the YSL MYSLF revolution, one must delve into the composition of the fragrance itself. The scent is categorized as a Woody Floral Ambery scent, a groundbreaking combination for a men's fragrance that highlights the duality and complexity of modern masculinity. This blend is a key entity in establishing the topical authority of the MYSLF line.

MYSLF Eau de Parfum (Original)

The original MYSLF Eau de Parfum, launched in 2023, was crafted by master perfumer Christophe Raynaud. Its structure is designed to be both powerful and luminous, reflecting the campaign's message of bold self-expression. The key notes are:

• Top Note: Fresh and vibrant Bergamot from Calabria.
• Heart Note: A radical, luminous Orange Blossom Absolute from Tunisia. This floral heart is unusual for a men's fragrance, underscoring the theme of modern masculinity.
• Base Note: A rich, woody accord, featuring Indonesian Patchouli and Ambrofix™, which provides a long-lasting, deep, and sensual trail.

The bottle itself is sleek and black, featuring the iconic YSL Cassandre logo directly embedded in the glass, and is designed to be refillable, aligning with the brand's commitment to sustainability.

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MYSLF L'Absolu (The New Intensity)

The newest addition to the line, MYSLF L'Absolu, is a more intense and captivating iteration, announced for a 2025 launch, making it the most current and fresh element of the campaign. This Woody Spicy fragrance is also the creation of Christophe Raynaud and takes the original DNA to a deeper level, embodying a 'feel-good' and 'exhilarating' facet of the self. The new structure introduces additional entities for depth:

• Top Notes: An enhanced freshness with Ginger Essence and Cardamom, alongside Bergamot.
• Heart Notes: The signature Orange Blossom Absolute remains, but is amplified.
• Base Notes: A powerful blend of Sandalwood, Cedarwood, and the original Patchouli, creating an ultra-long-lasting and sophisticated sillage.

The introduction of L'Absolu, with Austin Butler continuing as the face, solidifies the line as a permanent pillar in YSL Beauty's fragrance portfolio, emphasizing a continuous exploration of the self.

The Austin Butler Effect: Why the Partnership Works

The collaboration between Austin Butler and YSL Beauty is a masterclass in celebrity endorsement because it feels authentic. The actor's career trajectory mirrors the fragrance's message. Butler is a chameleon—a performer who completely immerses himself in a role, from the flamboyant intensity of Elvis Presley to the chilling menace of Feyd-Rautha. Yet, through it all, his public persona remains grounded, thoughtful, and genuinely humble.

This duality—the ability to be many 'selves' while remaining true to one's core—is the essence of the MYSLF concept. He represents a generation that rejects labels and embraces complexity. By choosing Butler, YSL is not just selling a scent; they are selling a mindset: the freedom to be authentic, sensitive, and powerful all at once. The partnership is a testament to the power of aligning a product’s core values with an ambassador’s personal narrative, ensuring the MYSLF fragrance line remains a relevant and aspirational choice for the modern man.