The world knows JoJo Siwa as a pop culture phenomenon, but her identity has undergone a seismic shift in 2024, far beyond the dramatic removal of her signature bow. This evolution is not just a style change; it’s a profound, public redefinition of her sexuality and gender identity that has captivated and, in some cases, confused fans.
As of today, December 12, 2025, the most current and definitive answer to "what does JoJo Siwa identify as" is that she embraces the term queer for her sexuality and uses all pronouns for her gender expression, noting a strong connection to nonbinary identities. This complex, fluid identity is central to her new, mature artistic persona and her post-Nickelodeon career.
Joelle Joanie Siwa: A Biographical Profile
Joelle Joanie "JoJo" Siwa is an American singer, dancer, actress, and media personality who rose to prominence as a child star. Her career trajectory has been marked by a relentless entrepreneurial spirit and a recent, dramatic shift in public image.
- Full Name: Joelle Joanie Siwa
- Date of Birth: May 19, 2003
- Hometown: Omaha, Nebraska, U.S.
- Parents: Jessalynn Siwa (mother, dance instructor) and Tom Siwa (father, former chiropractor)
- Sibling: Jayden Siwa (older brother)
- Career Debut: Appeared on *Abby's Ultimate Dance Competition* (2013) and *Dance Moms* (2015–2016)
- Major Hits: "Boomerang" (over 1 billion YouTube views), "Kid in a Candy Store," and the 2024 rebrand single "Karma"
- Awards & Recognition: Industry Dance Awards for Favorite Dancer (2015), Reality Television Awards for Most Heartfelt Moment (2016), and the Trailblazer Award (2022)
The Evolution of JoJo Siwa's Sexuality: From Pansexual to Queer
JoJo Siwa has been remarkably open about her journey of self-discovery, allowing the public to witness her identity evolve in real-time. This openness is a cornerstone of her new artistic direction and a powerful statement on the fluidity of modern identity.
1. Initial Coming Out: Pansexual and Lesbian (2021)
Siwa first publicly came out in January 2021, sharing a photo of herself wearing a shirt that read "Best. Gay. Cousin. Ever.". She later clarified her initial understanding of her sexuality, stating she was pansexual—meaning her attraction is not limited by gender or sex. Over time, she settled on the label lesbian, believing it best described her attraction to women. This period was marked by her signature high-energy, colorful persona and a focus on her relationships with female partners.
2. The "F*** the L" Moment: Dropping the Lesbian Label (2024)
The most significant and recent shift in her sexual identity occurred in 2024 during her time on the U.K. reality show *Celebrity Big Brother*. Siwa had a candid conversation with housemates that led to a major realization. She publicly stated that she was "not a lesbian" and felt the label was too restrictive for her true self. This moment was highly publicized, with Siwa famously saying she wanted to "f*** the L" (meaning the lesbian label) and embrace a broader term.
3. The Current Identity: Embracing "Queer"
Following her time on *Celebrity Big Brother*, JoJo Siwa settled on the term queer as the most accurate descriptor for her sexuality. The term "queer" is an umbrella term for sexual and gender minorities who are not heterosexual or cisgender, and Siwa prefers it because it is more open-ended and encompasses her entire identity, including her attractions and her gender expression. This label allows her the freedom to explore her attractions without being confined to a specific box, which is key to her current personal and professional philosophy.
JoJo Siwa's Evolving Gender Expression: The Power of All Pronouns
Beyond her sexual identity, Siwa has also made significant statements regarding her gender identity and expression, which further solidifies her embrace of the "queer" umbrella.
4. Adopting "All Pronouns" and Nonbinary Affinity
In a powerful move toward inclusive gender expression, JoJo Siwa announced in 2024 that she uses "all pronouns". This means she is comfortable being referred to as she/her, he/him, or they/them. This declaration offers a fresh, freeing perspective on gender identity, reminding fans that labels do not define the person.
Furthermore, Siwa has spoken about feeling a strong kinship with the nonbinary community. She has stated that "nonbinary people are who I feel the most like," even though she continues to identify as cisgender. This statement highlights her rejection of traditional gender binaries and her desire to express herself outside of conventional female expectations, which is a key component of her new, edgier image.
5. The 2024 Rebrand: Identity as Art
Siwa’s transformation is a holistic one, where her personal identity is inextricably linked to her professional rebrand. Her dramatic shift from the brightly-colored, bow-wearing child star to a "queer pop-rock singer" is a direct reflection of her internal journey.
The release of her song "Karma" in April 2024 was the official launch of this post-Nickelodeon career. The new aesthetic—featuring dark makeup, edgy costumes, and a more aggressive dance style—is her way of expressing the mature, complex identity she has discovered. She has cited queer icons like Lady Gaga and Miley Cyrus as major inspirations for this new direction, emphasizing that her growth in her career is synonymous with the growth of her own identity. This rebrand is not a marketing gimmick; it is her gender expression and queer identity made visible through her art.
Topical Authority Entities & Key Takeaways
The journey of JoJo Siwa is a powerful example of identity exploration in the modern media landscape. Her willingness to share her evolution from pansexual to lesbian, and now to queer with all pronouns, provides a valuable narrative for many young people navigating their own self-discovery.
Key entities and concepts relevant to understanding JoJo Siwa's current identity:
- Queer Identity: An umbrella term she now uses to describe her non-straight sexuality.
- All Pronouns: Her preferred gender expression, indicating comfort with she/her, he/him, and they/them.
- Gender Expression: The external display of one's gender, which for Siwa is now edgy, mature, and non-traditional.
- Nonbinary People: The group she feels the strongest affinity with, informing her gender expression.
- Career Shift: The 2024 rebrand to a "serious artist" and "goth-girl-grunge-queer-pop-rock singer".
- "Karma": The 2024 single that launched her new persona and post-Nickelodeon career.
- Celebrity Big Brother U.K.: The setting where she publicly realized and declared she was not a lesbian.
- Topical Authority Keywords: *Jojo Siwa sexuality timeline*, *gender fluidity*, *post-Nickelodeon career*, *queer icon*, *LGBTQIA+ community*, *identity evolution*.
JoJo Siwa's current identity is a beautiful, complex mosaic defined by her embrace of the term queer and her use of all pronouns. Her story is a testament to the idea that identity is not a fixed destination but a continuous, evolving journey of self-acceptance and expression.
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