The $100 Million Face: Unpacking Bradley Cooper's Most Lucrative And Viral Commercials Of 2024–2025

Bradley Cooper's commercial presence has exploded in recent years, transforming the A-list actor and Oscar-nominated director into one of the most bankable and recognizable faces in global advertising as of the current date, December 12, 2025. His endorsements are no longer just simple celebrity cameos; they are high-concept, often self-deprecating, and highly-publicized campaigns that leverage his star power, authenticity, and recent directorial success with films like *Maestro* and *A Star is Born*. This deep dive explores his most recent and impactful commercial partnerships, detailing the brands, the concepts, and why they have become viral sensations.

The actor's strategy is clear: choose brands that allow him to showcase a more personal, humorous, and relatable side, often featuring his own mother, Gloria Campano, for an added layer of charm and topical authority. From luxury electric vehicles to delivery apps and high-end fragrances, Cooper's portfolio for 2024 and 2025 is a masterclass in modern celebrity endorsement, cementing his status as a go-to figure for major global campaigns.

Bradley Cooper: Full Biography and Career Profile

Birth Name: Bradley Charles Cooper

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Born: January 5, 1975, in Philadelphia, Pennsylvania, U.S.

Age (as of 2025): 50

Professions: Actor, Director, Producer, Writer, Singer

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Education: Georgetown University (B.A. in English), Actors Studio Drama School (M.F.A.)

Key Accolades & Nominations:

• Recipient of a British Academy Film Award (BAFTA)
• Nominated for 12 Academy Awards (Oscars)
• Winner of 2 Grammy Awards

Career Highlights: Gaining fame in *The Hangover* trilogy (2009–2013), earning critical acclaim for *Silver Linings Playbook* (2012), *American Sniper* (2014), and *Joker* (2019, as producer). He made his directorial debut with the highly successful *A Star is Born* (2018) and followed up with the Leonard Bernstein biopic *Maestro* (2023).

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The T-Mobile Phenomenon: Bradley Cooper and Gloria Campano

One of the most talked-about and enduring commercial partnerships for Bradley Cooper is his collaboration with T-Mobile, which became a cultural touchstone by featuring his mother, Gloria Campano. This partnership effectively humanized the A-list star and delivered authentic, laugh-out-loud moments that resonated with a mass audience.

The Super Bowl and Magenta Status Ads

The mother-son duo first made waves during Super Bowl LVII (2023) with the ad titled "The Re-Write." The commercial humorously depicted Cooper and Gloria Campano attempting to film a T-Mobile ad, with Gloria repeatedly offering unscripted, critical, and often confusing feedback to her son, who tries to maintain his professional composure. This intimate, unpolished approach was a stark contrast to the typical high-gloss Super Bowl spot.

• Commercial Title: "The Re-Write" (2023) and "Bradley & Gloria's Full Audition" (2024)
• Product Promoted: T-Mobile's 5G services and the Magenta Status perks program.
• Key Entity: Gloria Campano, who became an instant celebrity for her natural, scene-stealing performance.

The success led to their return for the 2024 Big Game, further promoting the value of being part of the T-Mobile family and its bundle of perks. This recurring feature has made the Bradley Cooper and Gloria Campano pairing synonymous with the T-Mobile brand, demonstrating a long-term, successful celebrity endorsement strategy.

High-Octane Endorsements: Mercedes-Benz and BOSS

Beyond the comedic, Cooper's 2024 and 2025 commercial portfolio includes high-end luxury brands, showcasing his versatility and appeal to an affluent, global demographic. These campaigns often focus on themes of innovation, legacy, and iconic design, aligning with his status as an acclaimed filmmaker.

The Rise of Electric: Mercedes-Benz G-Class

In a major global campaign launched in September 2024, Bradley Cooper partnered with Mercedes-Benz to promote the all-new electric G-Class. The campaign, titled "The Rise of Electric," features Cooper in a cinematic short film that encapsulates the spirit of adventure and innovation inherent in the iconic vehicle.

• Campaign Focus: The electrification of the Geländewagen, specifically the G 580 with EQ Technology.
• Theme: Adventure, innovation, and the redefinition of iconic design.
• Impact: The partnership positions Cooper as a figure who appreciates both history and cutting-edge technology, lending credibility to the luxury EV market.

BOSS Bottled Beyond Global Ambassador

In a move that solidifies his fashion and fragrance market presence, Cooper was named a new global ambassador for BOSS, specifically endorsing the BOSS Bottled Beyond fragrance. The campaign, titled "BOSS RECOGNIZE BOSS," was announced in late 2024/early 2025 and is set to continue into 2025. This role places him alongside other global talents, including Colombian singer Maluma and Brazilian footballer Vinicius Junior, creating a powerful international marketing trio.

• Brand: BOSS Fragrances (Coty)
• Product: BOSS Bottled Beyond
• Co-Ambassadors: Maluma and Vinicius Junior

The Quirky and Delicious: Uber Eats and Talenti

Cooper’s commercial appeal is not limited to high-end luxury; he also successfully anchors campaigns for everyday consumer brands, often injecting his signature quirky humor.

Uber Eats' NFL Conspiracy

Picking up where their Super Bowl campaigns left off, Cooper returned for an Uber Eats campaign in September 2024, focusing on the NFL season. The ad, dubbed "Football Is for Food: Bradley's Mission," sees the actor trying to prove a humorous NFL conspiracy theory, tying the excitement of American football to the convenience of food delivery. This campaign taps into the actor's ability to play a slightly obsessive, yet charming, character, a dynamic that works perfectly for the brand’s playful marketing style.

Talenti Sorbetto

Another notable and recent endorsement is for Talenti Sorbetto. The 2024–2025 commercial, part of the "Raise the Jar" series, features Cooper promoting the brand's mango sorbetto. This partnership highlights a lighter, more indulgent side of the star, reinforcing his broad appeal across different consumer sectors.

Bradley Cooper's Endorsement Legacy: IWC and Häagen-Dazs

Before his recent viral successes, Cooper established a solid history of brand partnerships that laid the foundation for his current high-profile deals. He has served as a long-term brand ambassador for IWC watches, a role that aligns with his sophisticated, director-status image. Furthermore, he has historically endorsed Häagen-Dazs, notably appearing in campaigns aimed at the Chinese market as far back as 2013, demonstrating his early international appeal.

The collective impact of these diverse endorsements—from the emotional authenticity of T-Mobile with Gloria Campano to the luxury gravitas of Mercedes-Benz and BOSS Bottled Beyond—illustrates why Bradley Cooper is not just an actor who does commercials, but a strategic brand partner whose involvement guarantees massive reach, engagement, and topical authority for any product he chooses to represent.