The Bad Bunny Effect: Everything We Know About The Super Bowl LX Halftime Show 2026

The countdown is officially on for one of the most anticipated musical events of the year: the Apple Music Super Bowl LX Halftime Show. As of December 2025, the buzz is electric, centering on a global superstar whose performance is set to make history and redefine the spectacle of the Super Bowl halftime stage. This year's event, scheduled for February 2026, promises a seismic shift in culture and music, moving away from traditional rock and pop acts to embrace the pulsating rhythms of Latin trap and reggaeton.

The NFL, Apple Music, and Roc Nation have confirmed that the headliner for the Super Bowl LX Halftime Show will be none other than the Puerto Rican phenomenon, Bad Bunny. This announcement has generated massive excitement, confirming the league's commitment to showcasing artists with immense global reach and cultural impact. Get ready to dive into the essential details, from the venue to the rumored guest list and the historical significance of this monumental performance.

Super Bowl LX Halftime Show: Essential Details and Venue

The Super Bowl Halftime Show is not just a concert; it's a 13-minute, high-stakes, globally televised production that demands perfection. For the 2026 edition, the stage is set for a historic night in the heart of the Golden State.

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• Event: Super Bowl LX (60th Anniversary)
• Date: Sunday, February 8, 2026
• Location: Levi's Stadium, Santa Clara, California
• Host City: Santa Clara, located in the San Francisco Bay Area, will host the Super Bowl for the second time, having previously hosted Super Bowl 50 in 2016.
• Stadium: Levi's Stadium is the home of the San Francisco 49ers, known for its commitment to sustainability and modern design.
• Sponsor: Apple Music Super Bowl Halftime Show
• Production Partner: Roc Nation, the entertainment company founded by Jay-Z, is returning to produce the show, continuing its partnership with the NFL.

The choice of Santa Clara is particularly fitting for Bad Bunny's performance, given California's deep connection to Latin culture and its significant Spanish-speaking population. This setting provides an ideal backdrop for a performance that will celebrate global music and diversity on the world’s biggest sports stage.

Bad Bunny: The Global Icon Taking Center Stage

Benito Antonio Martínez Ocasio, known professionally as Bad Bunny, is one of the most streamed artists in the world, consistently breaking records across all major music platforms. His selection as the headliner is a powerful statement about the evolving soundscape of global music and the NFL’s desire to connect with younger, more diverse audiences.

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The Significance of the Selection

Bad Bunny’s performance marks a pivotal moment in Super Bowl history. While Latin artists have appeared as guests—most notably Shakira and Jennifer Lopez co-headlining in 2020—Bad Bunny is the first Latin solo male artist to headline the show. This is a monumental achievement for the genre of Latin trap and reggaeton, and for the artist himself, who has become an international icon without compromising his commitment to singing primarily in Spanish.

His discography is a treasure trove of chart-topping hits, ensuring a vibrant and energetic setlist. Fans can expect a medley that spans his career, incorporating tracks from his seminal albums like Un Verano Sin Ti, YHLQMDLG, and Nadie Sabe Lo Que Va a Pasar Mañana.

Potential Setlist and Guest Star Predictions

The Super Bowl Halftime Show is famous for its surprise guest appearances. Bad Bunny has an extensive list of high-profile collaborations, making the speculation around who might join him almost as exciting as the performance itself. The following artists are highly anticipated and represent a mix of his biggest hits and industry relationships:

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• J Balvin: The Colombian reggaeton star is a frequent collaborator, most notably on the global hit "La Canción" and the album Oasis. A joint performance would be a massive moment for the genre.
• Rauw Alejandro: Another Puerto Rican superstar, a collaboration on stage would solidify the new generation of Latin urban music.
• Cardi B: The duo’s collaboration on "I Like It" is a guaranteed crowd-pleaser and a non-negotiable track for a US audience.
• Drake: The pair worked together on "MIA," a track that crossed over significantly in the US market. A surprise appearance from the Canadian rapper would break the internet.
• The Weeknd: Given The Weeknd's past Halftime Show experience and their collaboration on "K-Pop," a joint performance is a strong possibility.

The setlist is likely to be a high-energy mix of his biggest streaming hits, designed to appeal to both his loyal fanbase and the general American television audience. Expect songs like "Tití Me Preguntó," "Moscow Mule," "Me Porto Bonito," and the aforementioned "I Like It" to be part of the final, dazzling sequence.

The Halftime Show's Evolving Legacy

The Super Bowl Halftime Show has transformed dramatically over the decades, moving from local marching bands to the global pop spectacles we see today. Since the Roc Nation partnership began, the show has focused on delivering powerful, culturally relevant performances from artists at the peak of their careers.

A Shift in Cultural Focus

The announcement of Bad Bunny follows a trend of selecting artists who represent global music dominance. Previous headliners like Rihanna, Dr. Dre, Snoop Dogg, Eminem, and Kendrick Lamar have all brought diverse genres and cultural narratives to the stage. Bad Bunny’s selection continues this tradition, highlighting the massive influence of Latin music on the global charts. It’s a nod to millions of fans who have made his music the soundtrack to their lives.

The performance will undoubtedly feature a massive production, utilizing the state-of-the-art capabilities of Levi's Stadium. From elaborate choreography to stunning visual effects and pyrotechnics, the show will be a testament to Bad Bunny's unique artistic vision, curated by the production expertise of Roc Nation.

Why Taylor Swift Was Out of the Running

Leading up to the announcement, there was intense speculation that Taylor Swift would headline the 2026 show. However, reports confirmed that the pop icon would not be performing, likely due to her ongoing, massive Eras Tour commitments and other professional endeavors. This cleared the path for Bad Bunny, whose selection is arguably a bolder, more culturally significant choice for the 2026 event. His presence ensures that the Super Bowl Halftime Show remains a fresh, unpredictable, and powerful showcase of the world's most relevant musical talent.

The Super Bowl LX Halftime Show in Santa Clara is set to be a landmark moment in music history. Bad Bunny's performance will not only entertain hundreds of millions but also cement his legacy as a true global icon, bringing the fire and passion of Latin music to the world's biggest stage in February 2026.