Selena Gomez’s 7 Biggest Power Moves In 2025: From Golden Globe Nominations To A New Fragrance Empire

Selena Gomez has officially solidified her status as a true Hollywood powerhouse, transcending her Disney Channel roots to become a critically acclaimed actress, a chart-topping musician, and a wildly successful beauty mogul. As of December 2025, her career is experiencing a massive, multi-faceted resurgence that proves she is more than a triple threat—she is an industry unto herself. This deep dive focuses on the most current and significant professional endeavors that have defined her work in late 2024 and throughout 2025, from major award nominations to the launch of new business ventures and highly anticipated acting roles.

The sheer volume of high-profile projects in 2025 underscores a strategic shift in her career, prioritizing challenging, diverse roles in film and television, alongside a significant expansion of her entrepreneurial empire, Rare Beauty. From the critical acclaim for her role in the musical crime film Emilia Pérez to the ongoing success of her hit series, Only Murders in the Building, and the confirmed release of her fourth studio album, I Said I Love You First, Gomez is setting a new standard for celebrity work ethic and creative output. Her commitment to mental health advocacy through the Rare Impact Fund also remains a central pillar of her professional identity.

Selena Gomez: A Brief Biography and Career Profile

Selena Marie Gomez was born on July 22, 1992, in Grand Prairie, Texas. Her career began in children's television and quickly expanded into music and production, making her one of the most followed and influential figures globally. Her professional trajectory demonstrates a rare ability to pivot and succeed across multiple entertainment and business sectors.

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• Full Name: Selena Marie Gomez
• Born: July 22, 1992 (Age 33 in 2025)
• Birthplace: Grand Prairie, Texas, U.S.
• Occupations: Actress, Singer, Producer, Businesswoman, Philanthropist
• Career Start: Barney & Friends (2002–2004)
• Breakthrough Role: Alex Russo in Disney Channel's Wizards of Waverly Place (2007–2012)
• Music Milestones: Released three solo studio albums: Stars Dance (2013), Revival (2015), and Rare (2020), plus the Spanish EP Revelación (2021)
• Current Major Acting Roles: Mabel Mora in Only Murders in the Building (2021–Present) and Jessi in Emilia Pérez (2024)
• Business Venture: Founder of Rare Beauty (Launched 2020)
• Philanthropy: Founder of the Rare Impact Fund (Launched 2020)

The Critical Acclaim: Awards and Anticipated Acting Roles in 2025

2025 has been a landmark year for Gomez's acting career, marked by significant critical recognition that has firmly established her as a serious dramatic and comedic talent. This phase of her work is defined by challenging roles and high-profile projects that showcase her range.

Golden Globe and SAG Recognition for Dual Roles

A major highlight of her 2025 work slate was the multiple award nominations she received for two vastly different roles. Selena Gomez earned dual acting nominations at the 2025 Golden Globe Awards and was recognized at the 31st Annual Screen Actors Guild (SAG) Awards.

• Emilia Pérez (Film): Gomez received a Golden Globe nomination for her role as Jessi in the French musical crime film, which premiered in 2024. The film's success has been a pivotal moment, showing her ability to excel in an ensemble cast in a non-traditional genre.
• Only Murders in the Building (TV Series): She also received a Golden Globe nomination for her beloved role as Mabel Mora in the hit Hulu series, proving the enduring popularity and quality of the show.

Upcoming and Confirmed Acting Projects

Her production schedule is packed with high-profile projects, indicating a focus on both her established successes and new, ambitious ventures:

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• Only Murders in the Building Season 5: Filming and promotion for the fifth season of the popular mystery-comedy series were in full swing in 2025. The new season, which continues the story of the true-crime podcast trio—Mabel Mora, Charles (Steve Martin), and Oliver (Martin Short)—is highly anticipated, with a confirmed release date of September 9, 2025. Fans have already been teased with new wardrobe looks and guest stars.
• Untitled Linda Ronstadt Biopic: Gomez is confirmed to star as the legendary music icon Linda Ronstadt in an upcoming biopic. This role is considered one of the most challenging and significant of her career, requiring both her acting and singing talents.
• Wizards of Waverly Place Reboot: Gomez is set to return to the Disney universe, reprising her role as Alex Russo and serving as an executive producer for the reboot series. This move connects her past success with her current production power.

The Entrepreneurial Empire: Rare Beauty’s 2025 Dominance

Beyond the screen, Selena Gomez’s work as a businesswoman has reached unprecedented heights in 2025. Her cosmetics line, Rare Beauty, which emphasizes self-acceptance and mental health awareness, has become a market leader, demonstrating her savvy as a CEO.

Rare Beauty Crowned Most Popular Brand

In a major business achievement, Rare Beauty was named the most popular celebrity beauty brand of 2025, surpassing competitors like Kylie Cosmetics, Fenty Beauty, and Rhode. This success is attributed to its high-quality products, viral social media presence, and authentic brand messaging centered on the Rare Impact Fund.

• Debut into Fragrance: A significant expansion for the brand in 2025 was its debut into the fragrance category in August. This move signals Rare Beauty's growth from a makeup-focused line into a full-scale lifestyle and personal care brand, broadening its topical authority in the beauty industry.
• Rare Impact Fund Benefit 2025: The brand's philanthropic arm, the Rare Impact Fund, which focuses on expanding access to mental health services for young people, held its major benefit event in 2025. This event consistently highlights Gomez's commitment to using her platform for social good, making the fund an integral part of her professional work.

Music and Production: The New Album and Collaborations

While acting has taken center stage, Gomez has not abandoned her musical roots. 2025 marked the release of her highly anticipated fourth studio album and continued her fruitful collaboration with producer and partner, Benny Blanco.

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Fourth Studio Album: I Said I Love You First

The biggest music news of 2025 was the release of her fourth studio album, titled I Said I Love You First. This project, which features collaboration with Benny Blanco, is a deeply personal work that continues her evolution as a songwriter and vocalist. The album is expected to reflect her recent life experiences and emotional growth.

• New Singles and Features: Gomez released a new song for the second season of the series Nobody Wants This in October 2025, further blending her music career with her production and acting work.
• Creative Partnership: Her continued musical partnership with Benny Blanco has resulted in several new tracks, including "Forever's First Step" and "Moment of forever," showcasing a mature and soulful sound. This collaboration underscores her focus on creating authentic and tender music.

In summary, Selena Gomez’s work in 2025 is a testament to her enduring star power and her strategic genius. She is not just an actress or a singer; she is a media powerhouse who meticulously balances critical artistic work (Emilia Pérez, Linda Ronstadt biopic), audience-favorite television (OMITB Season 5, Wizards reboot), and a massively successful, socially conscious business (Rare Beauty and the Rare Impact Fund). Her ability to generate topical authority across film, music, and commerce makes her one of the most compelling and successful figures in the entertainment world today.