From Rationing Toilet Paper To A Multi-Million Dollar Brand: 7 Shocking Updates On Extreme Cheapskate Jordan Page

Jordan Page, once infamously known as "America's Cheapest Mother" from the TLC show *Extreme Cheapskates*, has undergone a radical transformation since her viral television appearance. As of December 2025, the Utah-based influencer has evolved her divisive frugal habits into a multi-million dollar family finance and lifestyle empire, but her journey is now marked by a very public divorce and intense criticism over the perceived contradiction between her lavish lifestyle and her budget-focused brand, Fun Cheap or Free. Her story is a fascinating case study in how reality television fame can be leveraged into a huge business, even as the star faces mounting scrutiny for the very "cheapskate" methods that brought her initial notoriety. This deep dive uncovers the latest updates, her current financial standing, the shocking details of her extreme frugality, and the drama surrounding her personal life.

Jordan Page: Full Biography and Profile

Jordan Page is a prominent family finance expert, blogger, and YouTuber who gained significant public attention after appearing on the TLC reality series *Extreme Cheapskates*.

• Full Name: Jordan Francis Page
• Date of Birth/Age: 38 years old (as of late 2025)
• Primary Residence: Utah, United States
• Marital Status: Separated/Divorcing from Bubba Page (also known as Brandt in some sources)
• Children: 8 children (8 kids in 10 years)
• Famous For: Appearing on *Extreme Cheapskates*, founding the popular lifestyle brand FunCheapOrFree.com, and her spin-off brand ShelfCooking.com.
• Nickname: "The Fun Cheap or Free Queen," "America's Cheapest Mother"
• Early Career: Founded FunCheapOrFree in 2011 to share her passion for frugal living after she and her husband found themselves penniless following a financial setback.

The Shocking Cheapskate Methods That Made Her Famous

Jordan Page’s 2012 appearance on *Extreme Cheapskates* cemented her reputation as one of the show's most memorable and controversial figures. Her methods, which she defended as necessary to keep her family out of debt, were widely criticized for being too extreme, earning her the title of "America's Cheapest Mother."

The $1,400 Monthly Budget for a Family of Five

At the time of filming, Jordan and her husband Bubba Page maintained a strict household budget of just $1,400 per month for their family of five. This included all groceries, bills, and discretionary spending. Her dedication to this budget led to some truly bizarre and memorable penny-pinching tactics.

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Rationing Toilet Paper and Bar Soap

Perhaps the most infamous detail from her episode was the strict rationing of toilet paper. Jordan would cut a single roll into smaller, more manageable portions to ensure her children did not waste it. In a similar vein of extreme frugality, she also repurposed used bar soap scraps by combining them into a new bar, ensuring absolutely nothing was wasted in the bathroom.

Baking "Dashboard Cookies" and Begging for Leftovers

To save money on utilities and avoid using her oven, Jordan would purchase soon-to-expire cookie dough at a discount and bake "dashboard cookies" by leaving them on the dashboard of her car to cook in the hot Utah sun. Furthermore, she admitted to asking neighbors for their leftovers, a tactic that many viewers found humiliating and extreme.

These methods, while shocking, became the foundation of her online brand. She transformed her extreme couponing and pantry stockpile management into the core principles of her "shelf cooking" philosophy, which she promotes heavily on her websites and social media channels.

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The Fun Cheap or Free Empire: Divorce, Net Worth, and Hypocrisy

The biggest update in Jordan Page's life is the massive financial success of her brand and the recent, dramatic shift in her personal life. The woman who rationed toilet paper for her family is now a multi-millionaire, a fact that has led to significant online controversy and "snark."

A Net Worth in the Millions

Jordan Page's business, FunCheapOrFree.com, which focuses on family finance, budgeting, and frugal living, has been wildly successful. Through her YouTube channel, blog, digital products, and speaking engagements, her net worth is now estimated to be in the range of $1 million to as high as $8.5 million as of 2025. This staggering wealth is a direct result of monetizing the very principles of frugality she once practiced out of necessity.

The Public Divorce from Bubba Page

In a major life update that sent shockwaves through her loyal community, Jordan and her husband, Bubba Page, announced their separation and subsequent divorce. Bubba Page shared a "life update" with his followers in September, confirming the end of their marriage. The split has been a major topic of discussion among followers, particularly those who followed the couple's journey from financial struggle to massive success.

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The divorce proceedings and the subsequent sale of their home in Utah (which was listed for sale around August 2024) signal a significant new chapter for the family.

The Hypocrisy Controversy and 'Snark'

The immense wealth Jordan Page has accumulated has led to a significant backlash, particularly on online forums dedicated to "snark" about influencers. Critics point to the perceived hypocrisy of the "Fun Cheap or Free" brand.

• Mansion Living: She lives in a large, luxurious home, a stark contrast to the image of extreme penny-pinching.
• Cosmetic Procedures: Jordan has been open about getting plastic surgery and other high-end cosmetic procedures, which are decidedly "expensive" and not "cheap."
• Luxury Vehicles: She has been seen driving expensive vehicles, including a large Amazon-style van, which is a far cry from the debt-ridden life she once promoted escaping.

Her critics argue that the brand should be renamed, as her current reality is anything but "cheap." However, Jordan Page maintains that her core mission is to teach people how to manage their money so they can afford a life they love, effectively redefining "frugal" from deprivation to financial freedom.

Jordan Page’s Current Focus: Shelf Cooking and Financial Freedom

Today, Jordan Page is less focused on the extreme cheapskate tactics that first put her on the map and more on her structured, marketable systems. Her primary business is built around two key concepts: Fun, Cheap, or Free and Shelf Cooking.

Fun, Cheap, or Free (FCOF): This is her flagship brand, offering courses, printables, and advice on everything from budgeting and debt elimination to organizing and family life. The focus is on a "budgeting without deprivation" philosophy.

Shelf Cooking: A spin-off brand dedicated entirely to grocery and meal planning efficiency. This method teaches users how to shop their pantry stockpile first (the "shelf") before buying new groceries, minimizing food waste and maximizing savings. This concept is a direct evolution of her extreme couponing and bulk-buying past, but presented as a sophisticated money-saving strategy.

Jordan Page’s story is a complex narrative of a woman who took her most controversial habit—extreme cheapskating—and turned it into a lucrative business. Despite the divorce and the ongoing criticism, her financial empire continues to grow, proving that even the most shocking reality TV appearances can be the foundation for a multi-million dollar brand.