The Ultimate 20 Rarest Squishmallows List (2025 Update): Are You Sitting On A $5,000 Plush Treasure?

The Squishmallows collecting frenzy shows no signs of slowing down in late 2024 and heading into 2025. What started as a simple, soft plush toy has evolved into a global phenomenon with a complex rarity scale, where certain limited-edition and discontinued 'Mallows can command thousands of dollars on the secondary market. This guide provides the definitive, updated list of the top 20 rarest Squishmallows, offering collectors a crucial checklist of the most elusive and valuable plush treasures to hunt for right now. The true value of a Squishmallow is often determined by its scarcity, which is usually tied to a specific release (like the Select Series), a limited production run (such as the first 500), or its retired/discontinued status. Knowing the difference between "Rare" (around 75,000 units) and "Select Series" (as few as 5,000 units) is the key to unlocking the true potential of your collection and understanding why some simple-looking plushies are worth a small fortune.

The Definitive Top 20 Rarest and Most Valuable Squishmallows (2025)

Rarity in the world of Squishmallows is a tiered system, with the most sought-after plushies belonging to the "Select Series," "Check-In Series," or those with extremely low production numbers. The list below is ordered by estimated market value and extreme scarcity, reflecting current collector demand.

Tier 1: The Holy Grails (Extremely Low Production/Highest Value)

These are the absolute hardest to find, often fetching prices in the thousands of dollars.

1. Jack the Black Cat (16-inch, Select Series): Widely considered the single rarest Squishmallow. Jack was the 500th 'Mallow released and had an *extremely* limited production run of only 500 units. His estimated resale value can easily exceed $2,000 for a new-with-tags version.
2. JSK the Cat (Ultra Rare Founders Cat): This plush is arguably even rarer than Jack. Only 250 JSK the Cat Squishmallows were ever produced, exclusively available through a redemption card found in the 2022 trading card packs. Its scarcity makes it a true collector’s prize, with values often reaching $1,000 or more.
3. Stacy the Squid (SDCC Squad 2022 Check-In Series): A highly exclusive release tied to the San Diego Comic-Con (SDCC) 2022 Check-In Series. The Check-In Series is known for its low production numbers (Special Edition: maximum of 20,000), making Stacy an instant rarity and a high-value item for collectors.
4. Avery the Mallard Duck (Original Release): Avery is a staple on all rare lists. While many versions exist, the original Mallard Duck version, especially in larger sizes, is highly sought after due to its early release and immediate popularity, commanding high resale prices.
5. Patty the Cow (Original Pink/White): Cows are consistently among the most popular Squishmallows, and Patty is the queen of the herd. The original pink and white Patty is discontinued and incredibly hard to find, driving her price into the hundreds of dollars.

Tier 2: Ultra Rare and Select Series Elites

These Squishmallows are defined by their status as Select Series releases (limited to 5,000 per month) or as highly popular, retired characters that are nearly impossible to find new.

6. Fania the Purple Owl: Fania consistently appears in the top tier of rare Squishmallows lists. Her value is driven by being an earlier, highly desired, and now scarce release.
7. Archie the Axolotl (Original Pink): Archie is one of the most beloved Squishmallows. The original 5-inch pink version and other early releases are considered ultra-rare due to the explosive demand for the character, making them a cornerstone of any serious collection.
8. Blossom the Lamb (Discontinued/Early Release): Blossom is a retired character, meaning production has officially stopped. Discontinued status automatically increases rarity, and Blossom’s charming design makes her one of the most sought-after retired 'Mallows.
9. Philippe the Frog (5-inch): Small Squishmallows are sometimes rarer than their larger counterparts. The 5-inch version of Philippe the Frog is one of the most valuable small-sized plushies due to its limited initial distribution.
10. Golden Hans the Hedgehog (Select Series): As a Select Series 'Mallow, Golden Hans was part of a limited run. The gold accents and special hangtag seal confirm its extreme rarity, making it a highly desirable plush for collectors focused on the exclusive tiers.

Tier 3: Special Edition and Highly Discontinued Treasures

This final tier includes limited-run exclusives, retired characters, and highly popular seasonal or retailer exclusives that have become difficult to find.

11. Mariah the Lamb (Limited Edition): Another highly coveted lamb, Mariah is often mentioned alongside Blossom as a discontinued, high-value classic.
12. Chanel the Cinnamon Roll: A unique food-themed Squishmallow that was released in limited quantities. Its unusual design and scarcity have driven up its secondary market value.
13. Gertrude the Goose: Part of the Farm Squad, Gertrude is one of the older, retired members whose value has steadily increased as the collector base grows and supply dwindles.
14. Lucille the Seal (Sealife Squad, 2020): Lucille was part of the 2020 Sealife Squad. Early-year releases that are now retired, like Lucille, are becoming increasingly difficult to find, especially in pristine condition.
15. Connor the Cow (Limited Editions): While many versions of Connor exist, the highly limited editions, such as the 5-inch versions or specific retailer exclusives (like certain Costco releases), are considered ultra-rare and valuable.
16. Holly Witch Owl Bat (Discontinued Halloween Exclusive): Seasonal and holiday-themed Squishmallows that are retired, such as this unique Halloween mashup, often become rare due to their short production window.
17. Walgreens Exclusive Archie (The Blue Axolotl): Retailer exclusives that are now retired, like the blue Archie released at Walgreens, create a specific demand niche that drives up the price among completionists.
18. Wanda the Watermelon (Original Tag): Wanda is one of the original Squishmallows. Any of the very first releases with their original tags are considered rare and hold significant historical value for collectors.
19. Bob the Boba Tea (Select Series Mystery Box): Some Select Series Squishmallows, like Bob, Niala, or Witt, were only available via blind Mystery Boxes, adding another layer of difficulty to acquiring them and cementing their rarity.
20. The Original 8 (Any Character from the First Wave): The first eight Squishmallows released in 2017—including Cam the Cat, Fifi the Fox, and Piper the Penguin—are becoming exponentially rarer as the years pass. Any of these original characters in a 16-inch size and with original tags is a true find.

The Squishmallows Rarity Scale: Understanding the Seals

For serious collectors, the key to identifying a truly rare Squishmallow lies in the hangtag. Kellytoy, the company behind Squishmallows, has introduced an official Rarity Scale system to help collectors identify the most limited-quantity releases.

• Rare (Silver Seal): Approximately 75,000 units are in existence globally.
• Ultra Rare (Gold Seal): Approximately 50,000 units are available worldwide.
• Special Edition (Holographic Seal): A maximum of 20,000 units are in the wild. This includes many sought-after convention exclusives.
• Select Series (Black & Silver Seal): The most exclusive tier, with a *maximum* of 5,000 units released per month. Jack the Black Cat is the most famous example of this tier.
• Limited Edition: This category is for ultra-low-production runs, often below 1,000 units, such as the 500 produced for Jack and the 250 for JSK the Cat.

Expert Collector Tips for Hunting Ultra Rare Squishmallows

The hunt for a rare Squishmallow requires patience, strategy, and a sharp eye. Here are the top tips for navigating the collector market in 2025:

Focus on the Hangtag and Tush Tag Condition: The value of a rare Squishmallow plummets if the hangtag (the small cardboard tag) is missing, damaged, or detached. Always prioritize 'Mallows with a pristine, attached hangtag, as this verifies authenticity and rarity. Look for the special rarity seals (Silver, Gold, Holographic, Black & Silver) on the hangtag.

Understand the Discontinued Status: "Discontinued" (or "Retired") means the Squishmallow is no longer in production. These characters, like Blossom the Lamb or certain early animal squads, will only increase in rarity over time as they become harder to find in good condition. Check the Squishmallows Wiki or collector forums for the most current list of retired characters.

Vet the Seller Rigorously: Due to the high value of items like Jack the Black Cat or JSK the Cat, the market is unfortunately rife with fakes. When buying on secondary markets (eBay, Mercari), always check the seller's rating, look for high-resolution photos of the tush tag (the sewn-in tag), and ensure the hangtag’s font and seal match official releases. If the price seems too good to be true for a Select Series item, it almost certainly is.

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Target Retailer Exclusives: Many rare Squishmallows start as exclusives for specific retailers (Walgreens, Target, Costco, Five Below). Once these limited runs sell out, they transition into the secondary market as rare items. Keep a close watch on new releases from these major chains to get a jump on future rarities.