The Ultimate Guide To Late July Chips: 5 Must-Try New Flavors And Why They Dominate The Organic Snack Market

Late July chips have cemented their status as the leading organic tortilla chip in the U.S. snack market, and as of late 2025, the brand continues to innovate with a focus on bold, authentic, and globally-inspired flavors. The company's philosophy—capturing the "sweet spot of summer" with simple, pure, and good foods—resonates deeply with modern consumers seeking better-for-you snack options without sacrificing taste. This commitment to simple, high-quality ingredients, like organic whole ground corn and expeller pressed oils, is the foundation of their success and is driving the latest product expansions.

For snack enthusiasts looking for the freshest updates, the biggest news revolves around the introduction of several new, permanent and limited-edition flavor additions. These additions are part of their "Boldly Flavored Tortilla Chips" line, challenging the notion that organic snacks must be bland. The brand, owned by the Campbell Soup Company, is not only expanding its flavor portfolio but also debuting its first national marketing campaign to reach an even wider audience.

The Latest & Boldest: New Late July Chip Flavors for 2025

Late July Snacks has been aggressively expanding its flavor profile, moving beyond traditional sea salt and multigrain options to embrace complex, spicy, and globally-inspired tastes. This strategic move aims to capture a younger, more adventurous consumer base while maintaining the brand's core organic integrity. Here are the must-try new and notable flavors that are dominating shelves in 2025:

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• Chamoy Tortilla Chips: This is arguably the most buzzworthy new flavor, inspired by the popular Mexican condiment. The Chamoy flavor perfectly balances the complex profile of mango, chili, and lime, offering a unique sweet, sour, salty, and spicy experience. It’s a bold departure that showcases the brand's willingness to experiment with authentic international flavors.
• Hawaiian Habanero: Introduced as a permanent addition, the Hawaiian Habanero flavor brings a tropical heat to the tortilla chip lineup. This chip provides a significant kick from the habanero pepper, mellowed by a hint of sweetness, making it a favorite for spice lovers.
• Scorchin' Sauce: Also a permanent addition, the Scorchin' Sauce flavor is designed for those who crave intense heat. This chip delivers a powerful, fiery taste, elevating the snacking experience and solidifying Late July's position in the "boldly flavored" category.
• Jalapeño Lime: While not brand new, the Jalapeño Lime flavor has become a fan-favorite, often cited alongside the new releases. It offers a perfect blend of zesty lime and a mild, pleasant jalapeño spice, embodying the "Taco Truck Inspired" line.
• Clásico Tortilla Chip: Part of the new "Taco Truck Inspired Chip Line," the Clásico is a testament to perfecting the basics. It’s an authentically crafted, crispy yellow corn tortilla chip designed to be the perfect "no-drip chip" for dipping.

The Late July Story: From Family Business to Organic Powerhouse

The success of Late July chips is rooted in a compelling origin story that emphasizes family values and a commitment to clean, organic food. Understanding the brand's history provides crucial context for its current market position.

The Founders and Acquisition

Late July Snacks was founded in 2002 by Nicole Dawes. Some sources also credit her father, Steve Bernard, as a co-founder in 2003, establishing it as a family-owned and operated business from the start. The name itself, "Late July," evokes the feeling of the best part of summer—simple, pure, and carefree. This vision translated into a product line focused on snacks made with simple ingredients that consumers could trust.

The company quickly grew into a major player in the natural and organic snack food market. In a significant move, the brand was acquired by the Campbell Soup Company, placing it under the umbrella of a major food corporation. However, Late July has successfully maintained its identity, continuing to focus on its founding principles while benefiting from Campbell's distribution and marketing power, which has helped it become the leading organic tortilla chip brand in the U.S.

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Why Late July Chips Are the Top Choice for Organic Snacking

Late July’s dominance in the snack aisle is not accidental; it’s a direct result of its unwavering commitment to ingredient quality and transparency. Consumers are increasingly scrutinizing food labels, and Late July’s simple, clean ingredient lists meet this demand perfectly.

The Ingredient Integrity

The core of every Late July product is its commitment to organic sourcing. Their tortilla chips are made with Organic Whole Ground Corn, ensuring a superior base product. The chips are typically cooked in Organic Expeller Pressed Sunflower Oil and/or Organic Expeller Pressed Safflower Oil, which are seen as healthier alternatives to standard vegetable oils.

Key ingredients often featured across their product line include:

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• Organic Whole Ground Corn: The primary ingredient, ensuring a non-GMO and high-quality base.
• Sea Salt: Used for simple, clean seasoning.
• Organic Brown Rice, Chia Seeds, and Organic Flax: Found in their popular Multigrain tortilla chips, adding fiber and nutritional value.
• Organic Lime Oil: Used in the Sea Salt & Lime and Jalapeño Lime varieties for a fresh, zesty flavor.

This focus on simple ingredients and the absence of common allergens and artificial flavors appeals to a broad range of consumers, including those with dietary restrictions or those simply seeking a healthier chip alternative.

Product Line Variety and Topical Authority

Beyond the new, bold flavors, Late July maintains a strong core product line that provides topical authority in the organic snack space. The lineup includes:

• Sea Salt Organic Tortilla Chips: The classic, simple foundation.
• Multigrain Sea Salt Lime: A popular choice combining whole grains with a refreshing zest.
• Thin & Crispy Tortilla Chips: Ideal for a lighter, crunchier snack experience.
• Dipper Tortilla Chips: Sturdier chips specifically designed for heavy-duty dipping, often in the Dippers Sea Salt variety.

Whether you are looking for a classic, simple chip for your favorite salsa, a multigrain option for added nutrients, or a powerfully seasoned snack like the new Scorchin' Sauce, Late July Snacks continues to deliver on its promise of delicious, organic, and authentically crafted food. Their latest flavor innovations ensure the brand remains at the forefront of the competitive snack food market.