8 Must-Try Flavors And The Secret Behind Detroit Cookie Company's Meteoric Rise In 2025

The Detroit Cookie Company has cemented its status as a powerhouse in the Midwest dessert scene, moving far beyond a local favorite to become a regional sensation. As of late 2025, the company is riding a massive wave of expansion, fueled by viral success, a new DoorDash partnership, and the highly-anticipated opening of its Grand Rapids location, proving that the demand for their thick, gooey, and uniquely flavored gourmet cookies is higher than ever before. This deep-dive article explores the story of the founder, the newest developments that have critics raving, and the definitive list of must-try flavors that have built a loyal following across Michigan and beyond.

Founded on a passion for baking that blossomed in a shared-use kitchen, the Detroit Cookie Co. has become synonymous with innovation, consistently pushing the boundaries of what a cookie can be. From classic chocolate chunk to mind-bending concoctions featuring breakfast cereals and potato chips, the business model centers on delivering an unforgettable, indulgent experience. Their success in 2025 is a testament to the power of quality ingredients, creative risk-taking, and a deep connection to the vibrant, entrepreneurial spirit of the Detroit metropolitan area.

The Sweet Start: A Biography of Founder Lauren Roumayah

The story of the Detroit Cookie Company is inextricably linked to its visionary founder, Lauren Roumayah. Her journey from a college student with a hobby to a successful entrepreneur is an inspiring tale of turning passion into a thriving business.

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• Full Name: Lauren Roumayah (née name not explicitly public in all sources).
• Role: Founder and Owner, Detroit Cookie Company.
• Co-Founder: Her husband, Tony Roumayah, is also a key figure in the company's ownership and operation.
• Educational Background: Lauren was a fashion merchandising student at Wayne State University.
• Business Origin: The idea for the Detroit Cookie Company began as a baking hobby, deeply influenced by her childhood memories of making sugar and oatmeal cookies with her mother.
• Early Days: She and Tony launched the company by working out of a shared-use kitchen space known as the Culinary Studio, gradually building their retail presence.
• Vision: Roumayah specializes in "one of a kind cookie creations," focusing on gourmet quality and unique, outside-the-box flavors that differentiate her product from traditional bakeries.
• Entrepreneurial Spirit: Her transition from a fashion student to a culinary entrepreneur highlights the innovative and dynamic business environment of the Detroit area.

The Hottest Detroit Cookie Co. News: Expansion and Rave Reviews in 2025

The period spanning late 2024 into 2025 has been one of significant growth and critical acclaim for the Detroit Cookie Company, marking a major milestone in their business trajectory.

A New West Michigan Foothold: Grand Rapids

One of the most exciting developments is the company's continued expansion across Michigan. The announcement and subsequent opening of a new location in Grand Rapids signals a strategic move to capture the West Michigan market. This expansion is a clear indicator of the brand's strength and its ability to translate its unique Detroit-style cookie experience to new metropolitan areas. This new storefront brings their signature, inventive cookie flavors—including those incorporating unexpected ingredients like potato chips and cereals—to a whole new audience.

Critical Acclaim and Major Partnerships

In a major win for the brand, an East Coast Food Critic delivered rave reviews for the Detroit Cookie Company in late 2025, further boosting its national profile. This critical recognition validates the quality and creativity of their gourmet offerings, attracting foodies and dessert enthusiasts from far beyond the state lines.

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Furthermore, the company has secured an expanded partnership with DoorDash, which is a critical component of their continued expansion strategy. This deal ensures that their delicious, fresh-baked cookies are accessible to a wider delivery radius, satisfying the high demand for convenient, high-quality dessert delivery and contributing to job growth in the area.

Beyond Chocolate Chip: Unpacking Detroit Cookie Company's Must-Try Menu

What truly sets the Detroit Cookie Company apart is its menu, which features an ever-rotating selection of seasonal and specialty flavors alongside its beloved mainstays. They are known for their massive, thick, and often stuffed cookies that are baked fresh daily.

The 8 Signature and Specialty Cookies You Need to Try

The cookie menu is a playground of textures and tastes, ranging from classic comfort food to truly innovative creations. Here are some of the most popular and unique entities that have defined the Detroit Cookie Co. experience:

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1. The Big 3: A likely nod to the Detroit automotive industry, this is one of their core, must-try flavors, often a unique twist on a classic.
2. Browned Butter Pecan: A sophisticated, nutty, and rich flavor that utilizes the depth of browned butter for an elevated taste profile.
3. Mad Mix: This flavor is a perfect example of their "outside-the-box" creativity, often incorporating sweet and salty elements like pretzels or potato chips.
4. Cap n' Berry-o: An inventive, nostalgic flavor that incorporates breakfast cereal, specifically Cap'n Crunch, demonstrating their commitment to unique cookie creations.
5. Double Chocolate Coffee Toffee: A rich, decadent cookie that combines the bitterness of coffee, the sweetness of chocolate, and the crunch of toffee.
6. XL Birthday Cake Stuffed: Part of their specialty "XL" line, this is a massive cookie often stuffed with a creamy filling, offering a celebratory and indulgent experience.
7. XL Brownie Cheesecake Stuffed: The ultimate indulgence, combining the fudgy richness of a brownie with the creamy tang of cheesecake, encased in a giant cookie shell.
8. Frosted Animal Cookie Swirl: A fun, colorful, and popular flavor made with sugar cookie dough swirled with actual frosted animal cookies and rainbow sprinkles.

In addition to these, their classic Chocolate Chunk remains a top seller, and the Oatmeal Raisin and Bro Cookie round out a menu designed to satisfy every possible sweet craving.

Locations, Hours, and How to Get Your Cookie Fix Today

With their continued expansion, accessing the Detroit Cookie Company's unique treats has never been easier. Whether you prefer to visit a storefront or have them delivered, there are multiple avenues to satisfy your sweet tooth in 2025.

Current Storefront Locations (2025)

The company operates out of several key locations, with the newest Grand Rapids shop adding to their growing footprint. The two primary, established storefronts are:

• Ferndale Location (Detroit Cookie Company & Café):
  • Address: 23421 Woodward Avenue, Ferndale, MI 48220.
  • Hours: Storefront is generally open 7 days a week.
• St. Clair Shores Location (SCS Detroit Cookie Co):
  • Address: 25600 Harper St., St. Clair Shores, MI 48081.
  • Hours: Check the official website for the most precise daily operating hours, though they are typically open from late morning to early evening.
• Grand Rapids Location:
  • Status: New location, part of the 2025 expansion.
  • Details: Consult local Grand Rapids listings for the exact address and current operating hours.

Ordering and Delivery Options

Thanks to their partnerships, you don't have to be physically near a storefront to enjoy their creations. You can order pickup directly from their locations or utilize delivery services. The expanded DoorDash partnership ensures that their full menu of flavors is available for delivery across their service areas, including the new Grand Rapids market.

The Future of Gourmet Cookies in Detroit

The Detroit Cookie Company, under the leadership of Lauren and Tony Roumayah, is more than just a bakery; it's a testament to the power of entrepreneurial spirit and culinary innovation in the heart of the Midwest. Their meteoric rise in 2025—marked by new locations, critical praise, and a menu that consistently surprises and delights—solidifies their position as a must-visit destination for anyone seeking the best gourmet cookies in the country. The company's focus on unique, high-quality ingredients and outside-the-box flavors ensures that their sweet success story is only just beginning.