The 2025 Michaels Picture Frame Power Play: 7 Secrets To Snagging 70% Off Custom Framing & The New 10-Minute Service

Michaels picture frames have always been a cornerstone for crafters and home decorators, but the landscape has fundamentally changed in late 2024 and heading into 2025, making it the most competitive time ever to get your art professionally displayed. The retailer has introduced a game-changing new service and doubled down on its flagship promotions, creating a powerful two-pronged strategy for customers.

As of this current date in December 2025, the biggest news is the debut of the ultra-fast 10-Minute Custom Framing service, alongside the consistent, highly sought-after 70% off custom framing deals. Understanding how to leverage these two options—plus navigating the vast ready-made collections like Studio Décor® and Belmont—is the key to maximizing your framing budget this year.

The Custom Framing Revolution: 10-Minute Speed vs. 70% Off Savings

Michaels has successfully disrupted the traditional custom framing industry by offering two distinct, highly attractive services. One is built on speed and convenience for a low flat rate, while the other maintains its reputation as the best high-end discount in home décor.

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1. The New $29, 10-Minute Custom Framing Service (The Speed Option)

In a major move announced in late 2025, Michaels launched its "10-Minute Custom Framing" service, a solution designed for instant gratification and gifting. This new offering is a significant shift from the typical multi-week turnaround of standard custom jobs.

This service is specifically designed to convert a digital photo into a physical, framed keepsake immediately. For a flat rate of just $29, the process includes printing your digital photo, framing it, and placing it in a gift-ready box, all in 10 minutes or less. This is perfect for last-minute gifts, quick memory preservation, or for anyone who needs a framed photo without the wait of a traditional custom order.

2. Mastering the 70% Off Custom Framing Flagship Deal (The Savings Option)

The legendary "70% Off Entire Custom Frame Collection" remains the single most important deal for serious art and memorabilia framing. This flagship promotion is a consistent fixture in Michaels' sales calendar, often running with expiration dates extending through December 2025.

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This massive discount typically applies to the entire collection of custom frame mouldings, including premium materials, archival mats, and specialized glass options. While the 70% is the headline, savvy shoppers know that the discount usually applies to the frame and matting components, while services like mounting and glass may be discounted separately or at a lower rate.

Pro Tip for 70% Off: Always wait for this promotion. It is the best value for high-quality, archival framing of irreplaceable items like original artwork, jerseys, or family heirlooms. Do not pay full price for custom framing at Michaels; the 70% off sale is virtually guaranteed to return if you miss a window.

The 2025 Ready-Made Frame Collections: Key Entities and Must-Haves

For everyday photos, posters, and gallery walls, Michaels' ready-made collections offer unparalleled variety and value, especially when combined with their frequent "Buy One Get One Free" or "50% Off Select Frames" sales.

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The ready-made section is categorized by style, size, and brand, offering numerous options for every décor style, from modern minimalist to rustic farmhouse.

Essential Ready-Made Frame Collections and Types

The majority of Michaels' ready-made frames fall under their proprietary brands, with Studio Décor® being the most prominent, offering a wide array of styles and sizes.

• Studio Décor® Gallery Wall Frames: These collections are designed for cohesive displays, often sold in multi-packs (e.g., 3-pack, 4-pack, 6-pack) to ensure matching finishes and easy installation. They frequently feature black, white, or natural wood finishes and often include a double mat.
• Belmont Frames: A popular, highly-rated collection known for its durable construction and clean, classic lines. These are a go-to for standard photos and general home décor.
• Ashland® Home Collection: This collection often focuses on rustic, distressed, or farmhouse-style finishes, providing warmth and texture for a more casual look.
• Document Frames: Essential for diplomas, certificates, and awards, typically available in standard 8.5x11 and 11x14 sizes with a classic black or metallic finish.
• Poster Frames: Designed for larger prints and posters, with common sizes including 16x20, 18x24, and 24x36. These are often lightweight and budget-friendly.

Specialty Frame Styles for Unique Displays

For items that require more than a simple flat frame, Michaels offers a strong selection of specialty options that enhance the visual impact of your display.

• Shadow Boxes & Display Cases: Perfect for showcasing three-dimensional objects, keepsakes, and memorabilia like tickets, medals, or small toys. They come in various depths and sizes, making them ideal for memory preservation projects.
• Floating Frames: These modern frames create the illusion that the art or photo is suspended between two panes of glass or acrylic. The clear Acrylic Floating Frames are particularly trendy in 2025 for a sleek, contemporary aesthetic.
• Collage Picture Frames: Single frames designed to hold multiple photos (e.g., three 4x6 openings or five 5x7 openings), simplifying the process of creating a clustered display.
• Ornament Frames: Look for the new 2025 Ornament Frames (available in White & Gold, Silver, and Jeweled options) for annual holiday photo keepsakes, a consistently popular seasonal item.

Navigating Frame Sizes, Prices, and Current Deals

Understanding the standard sizes and how to apply coupons is vital to getting the best value on Michaels picture frames.

Standard Ready-Made Frame Sizes and Uses

Michaels stocks frames in nearly every standard dimension, ensuring you can find a fit for almost any photo or print. The most common sizes you will encounter are:

• 4x6 & 5x7: The standard for tabletop display and small family photos.
• 8x10 & 11x14: Ideal for portraits, medium-sized prints, and frequently used with mats to enhance a smaller photo.
• 16x20 & 20x24: Great for larger prints, posters, and the foundation of a significant gallery wall piece.
• 24x36 & 32x40: Used for large posters, canvas prints, and oversized artwork.

Many ready-made frames come with a mat included, which allows a smaller photo to fit a larger frame (e.g., a frame labeled 11x14 often holds an 8x10 photo with the mat).

The Best Ways to Save on Ready-Made Frames in 2025

Michaels rarely sells frames at full price. To ensure you are always getting a deal, monitor these key promotions:

1. Buy One Get One Free (BOGO): This is a frequent promotion on collections like Studio Décor® and is ideal when buying frames for a gallery wall where you need multiple matching pieces.
2. 50% Off Select Frames: A common sale that rotates across different collections, including the Ashland® Home Collection and various wall frames.
3. Clearance Section: Always check the Frame Clearance section, both in-store and online. This is where you can find discontinued styles or overstock at deep discounts, often 70% or more, though stock will be limited.
4. Cyber Week Deals: During major holiday periods, look for specialized deals on specific frame types like Shadow Boxes or Floating Frames, often bundled with other home décor items.

By pairing the revolutionary 10-Minute Custom Framing for speed, the 70% off sale for premium items, and the BOGO/50% off deals for ready-made collections, Michaels picture frames offer the most flexible and budget-friendly options available to the modern decorator in 2025.