Airfield Supply Co: 5 Secrets Behind California's Premier Aviation-Themed Cannabis Destination In 2025

Airfield Supply Co. remains a titan in the California cannabis retail landscape as of December 2025, operating as one of the state's largest and most recognized single-site dispensaries. The San Jose-based operation, known for its distinctive aviation-themed aesthetic and high-volume sales, continues to set a benchmark for the modern, professional cannabis experience, even after a significant corporate shift in its recent history. This deep dive uncovers the freshest updates, the visionary behind the brand, and the key factors that keep Airfield at the forefront of the competitive Bay Area market.

The biggest news surrounding the company in the last few years was its acquisition by the vertically-integrated cannabis powerhouse, Gold Flora. While this major deal was announced in late 2022, the brand integrity and day-to-day operations have largely been preserved, a testament to the strength of the original Airfield concept. Founder and CEO Marc Matulich has maintained his leadership role, steering the company through its next phase of growth and solidifying its reputation for offering a curated selection of top-tier flower, edibles, vapes, and concentrates to the discerning California consumer.

Founder's Profile: Marc Matulich, The Pioneer Behind the Hangar

The unique success of Airfield Supply Co. is inextricably linked to the vision of its founder, Marc Matulich. His background and commitment to legitimizing the cannabis industry are foundational to the company’s professional, boutique-style operation.

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• Full Name: Marc Matulich
• Title: Founder and CEO, Airfield Supply Company
• Education: Graduate of UC Santa Barbara with a degree in Business and Economics.
• Founding Year: 2010 (as the South Bay Healing Center).
• Industry Role: Pioneer in the medical marijuana retail market in San Jose, CA.
• Vision: Matulich’s initial goal was to create a safe, professional, and welcoming environment for patients, moving the cannabis retail experience away from the "Wild West of Weed" era to a sophisticated, licensed business model.
• Current Status: Continues as CEO post-acquisition by Gold Flora, focusing on brand expansion and maintaining the high-quality retail experience.

Matulich’s business acumen and passion for the plant’s potential were the driving forces behind the dispensary's transformation from a medical facility to a premier adult-use retailer. The distinctive aviation theme, inspired by its proximity to the San Jose International Airport (SJC) and its location on Coleman Avenue, was a stroke of branding genius that helped it stand out in a crowded market.

The Gold Flora Acquisition: What it Means for Airfield's Future

The corporate landscape of Airfield Supply Co. underwent a significant change with the acquisition by Gold Flora, a major vertically-integrated cannabis operator in California. This deal, announced in December 2022, was a major industry event, confirming Airfield's status as a top-tier retail asset.

A Strategic Partnership for Expansion and Scale

The acquisition was not a simple buyout, but a strategic alignment. Gold Flora gained a powerful, high-volume retail footprint, while Airfield secured the resources necessary for scaling its operations and enhancing its proprietary technology. The preservation of Matulich’s role as CEO ensures the founding ethos and operational excellence remain intact. This move positions Airfield to leverage Gold Flora's extensive cultivation and manufacturing capabilities, potentially leading to better pricing and more exclusive products for customers.

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Maintaining the Single-Site Supremacy

Despite the change in ownership, the San Jose location continues to be recognized as one of California's largest and most successful single-site dispensaries. This term—single-site dispensary—is a key differentiator, highlighting the massive scale and efficiency of the one main location. The company’s secondary retail presence in Redwood City, CA, further extends its reach into the wider Bay Area market, catering to a diverse customer base from Silicon Valley and beyond.

5 Pillars of Airfield Supply Co.'s 2025 Customer Experience

Airfield’s longevity and success are built on more than just location and branding. Their commitment to a modern, efficient, and customer-focused retail model is what truly sets them apart. Here are the five core elements driving their current success:

1. The Next-Generation E-Commerce Platform

In a bid to streamline the customer journey, Airfield has invested heavily in its digital presence. They recently launched what is touted as one of the most powerful online dispensary retail sites in the U.S. This platform offers a seamless experience for browsing their extensive menu, managing customer accounts, and tracking orders. The digital focus caters perfectly to the tech-savvy Silicon Valley demographic.

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2. Unbeatable Daily Deals and Discounts

To maintain high traffic and customer loyalty, Airfield consistently offers aggressive promotions. New customers are often greeted with a generous 25% off their first order. Furthermore, the daily deals section is a major draw, featuring rotating discounts on popular brands and product categories, such as Stiiizy vapes, Gramlin rosin gummies, and various Gold Flora products. These regular discounts on top-quality cannabis products are crucial for budget-conscious consumers.

3. Curated Product Selection and Topical Authority

Airfield prides itself on its carefully curated product list. The dispensary acts as a gateway for both established and emerging cannabis brands. Customers can find everything from high-potency THC flower to low-dose CBD edibles and a wide array of cannabis accessories. This focus on quality and variety establishes Airfield as a true topical authority in cannabis retail, ensuring they cater to both the experienced connoisseur and the first-time user.

Key product categories include:

• Flower & Pre-Rolls: A massive selection of Sativa, Indica, and Hybrid strains.
• Vapes & Cartridges: Featuring popular brands and proprietary Gold Flora lines.
• Edibles: Gummies, chocolates, beverages, and other infused treats.
• Concentrates: Live resin, rosin, shatter, and wax.

4. Fast, Free, and Reliable Delivery Service

Convenience is paramount in the modern retail environment. Airfield offers free delivery on demand every day, a critical service for customers across the San Jose and surrounding areas. This commitment to logistics and customer convenience rivals traditional e-commerce giants and adds a significant competitive advantage over dispensaries that only offer in-store pickup.

5. The Signature Aviation-Themed Experience

The unique branding remains a core part of the Airfield identity. The dispensary is designed to feel like a sleek, modern airport hangar, complete with aviation-inspired decor and a staff known as "Flight Attendants." This immersive, professional, and fun atmosphere has earned them multiple "Best Of" awards from the Bay Area community, transforming a simple purchase into a memorable retail event. The focus on professionalism and adherence to strict compliance standards ensures a safe and welcoming environment for all customers. This commitment to service and experience is what has kept Airfield Supply Co. a premier destination in the ever-evolving California cannabis market.