7 Shocking Secrets Inside The 200,000 Sq. Ft. Scheels Sioux Falls SD Megastore

Forget everything you know about a typical sporting goods store. As of late 2025, the Scheels location in Sioux Falls, South Dakota, is not just a retail outlet; it is a 200,000-square-foot destination that redefines the shopping experience, blending high-end sporting gear with family-friendly entertainment and unique specialty shops. This massive store, a cornerstone of the Sioux Empire retail landscape, has become a must-visit attraction for both serious outdoor enthusiasts and families looking for a fun, indoor adventure.

Originally expanded in 2014, the Sioux Falls Scheels continues to operate as South Dakota's largest selection of sports, fashion, and footwear under one roof, constantly refreshing its inventory and in-store events to maintain its status as a premier retail experience. The store’s commitment to community, paired with its incredible size and unique features, makes it one of the most talked-about retail spaces in the Midwest, offering an experience that is both highly specialized and broadly entertaining.

The Scheels Sioux Falls SD: Location, Scale, and Core Entities

To truly understand the scale of this retail behemoth, it helps to break down its core statistics and the key entities that make up its unique identity. The Sioux Falls Scheels is more than a store; it's a collection of over 85 specialty shops operating within one expansive building, all managed by an employee-owned company dedicated to exceptional customer service.

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• Store Address: 2101 W 41st Street, Sioux Falls, SD 57105.
• Total Size: Approximately 200,000 square feet of retail space.
• Expansion Date: The current megastore format was completed with an expansion in May 2014.
• Core Offering: South Dakota's largest selection of sports, sportswear, and footwear.
• Key In-Store Entities: Indoor Ferris Wheel, Ginna's Cafe, Premium Gun Room, Candy Shop, and various brand-specific boutiques (e.g., Trek Bikes, The North Face).
• Community Focus: Known for local events like the Scheels Ice Fest and community donation drives, such as the 2024 Day where the store aimed to donate $50,000 to local non-profits.

This immense footprint allows the store to house departments that go far beyond what a typical sporting goods retailer offers, creating a true "store-within-a-store" model that caters to virtually every outdoor and athletic passion.

The 7 Unbelievable Attractions and Specialty Shops

The Scheels in Sioux Falls elevates the simple act of shopping into a full-day family outing by incorporating high-value entertainment and hyper-specialized retail environments. These unique features are the primary drivers of the store's massive popularity and high topical authority in the region.

1. The Indoor Ferris Wheel: A $1 Ride to the Top

Perhaps the most famous feature of the Sioux Falls location is the full-size, indoor Ferris wheel. This isn't a small kiddie ride; it's a substantial attraction built right into the retail space, offering riders a unique, panoramic view of the massive store.

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• Height: The Sioux Falls Ferris wheel stands at an impressive 45 feet tall, allowing riders to soar above the main floor.
• Cost: A ride is incredibly budget-friendly, often costing as little as $1 per person.
• Rider Requirements: Every rider must be at least 36 inches tall, and children 48 inches and under must be accompanied by an adult, ensuring a safe and fun experience for all ages.

2. Ginna's Cafe: More Than Just a Coffee Stop

Shoppers can take a break from exploring the 200,000 square feet of retail space at Ginna's Cafe, the in-house dining entity. This is not your average food court; it’s a full-service cafe and coffee shop that provides a comfortable resting spot. The cafe is known for its gourmet coffee, espresso drinks, and a balanced menu that includes deli-style sandwiches, soups, and other refreshments, making it a perfect mid-shopping recharge point.

3. The Premium Gun Room and Hunting Headquarters

For the serious hunter and outdoor enthusiast, the Scheels in Sioux Falls features a highly specialized Premium Gun Room. This section goes beyond basic firearms, offering a curated selection of high-end, collectible, and specialized hunting rifles and gear. The broader Hunting and Fishing departments are considered the largest in South Dakota, providing a deep inventory of apparel, optics, ammunition, and expert staff.

4. The Massive Footwear and Fashion Destination

While known for sporting goods, the fashion and footwear selection is a key entity that draws a diverse crowd. The store boasts South Dakota’s largest selection of footwear, featuring thousands of shoes across athletic, casual, and outdoor categories. The clothing section acts as a massive athletic apparel and lifestyle boutique, stocking top brands like The North Face, Nike, Adidas, and more, blending performance gear with everyday style.

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5. Interactive Sports Simulators and Archery Range

The Scheels experience is inherently interactive. The store often features various sports simulators, including golf and sometimes hockey or baseball, allowing customers to test out equipment before purchasing. The dedicated Archery Range is another entity that allows enthusiasts to try out bows and arrows in a controlled environment, reinforcing the store's focus on functional expertise rather than just passive shopping.

6. The Candy Shop and Gift Lodge

Catering to the family-fun aspect, the in-store Candy Shop is a delightful entity for children and adults alike, stocked with a massive selection of bulk candy, nostalgic treats, and gourmet chocolates. Adjacent to this is the Gift Lodge, which offers a collection of unique gifts, home accessories, and Scheels-branded merchandise, making it a key stop for souvenirs and non-sporting purchases.

7. A Hub for Community Events: Ice Fest and DockDogs

The store acts as a major community hub, hosting large-scale, seasonal events that drive significant local traffic and maintain its fresh topical relevance. Key recurring and recent events include:

• Scheels Ice Fest: A highly anticipated winter event, with the 2025 dates already announced (e.g., December 5-7, 2025, in Sioux Falls), focusing on ice fishing, winter sports, and outdoor gear.
• DockDogs Competitions: The store has hosted the "Back to School Splash" featuring DockDogs, a popular event where dogs compete in various aquatic sports, showcasing the store's commitment to diverse outdoor activities.
• Local Non-Profit Support: Through events like the 2024 Day, Scheels actively participates in the Sioux Empire community by raising funds and awareness for local non-profit organizations.

The Scheels Difference: Why the Experience Matters

The success of the Sioux Falls Scheels lies in its ability to deliver an unparalleled retail experience that goes far beyond simple transactions. The store operates on a model that prioritizes customer engagement, expert knowledge, and a fun, welcoming atmosphere.

The employee-owned structure fosters a culture of excellent customer service, with staff members often being experts in the departments they manage, whether it's the Premium Gun Room, the Trek Bikes section, or the fishing gear department. This level of expertise ensures that customers receive knowledgeable advice, making the store a trusted resource for serious outdoor adventurers.

In a world of online shopping, the Sioux Falls Scheels proves that a massive, physical retail space can thrive by becoming a destination. By combining the thrill of an amusement park ride (the Ferris Wheel), the convenience of a high-end cafe (Ginna's Cafe), and the specialization of over 85 distinct shops, the store provides a compelling reason for customers to visit, explore, and spend their day. The store is continually updated with fresh inventory and new events, ensuring that every visit, whether for a new pair of running shoes or a ride on the Ferris wheel, feels like a unique adventure.