The 2025 Air Jordan 3 'Valentine's Day' ('Treat Yourself'): 5 Key Details Sneakerheads Are Obsessed With

The Air Jordan 3 'Valentine's Day' is back, and this time, it’s a full-fledged, adult-sized celebration of self-love and sneaker culture. As of the current date in December 2025, the hype surrounding the upcoming Women's Exclusive Air Jordan 3 Retro "Treat Yourself" is reaching a fever pitch, confirming it as one of the most anticipated releases for the start of the new year. This highly-coveted edition, also known by its romantic moniker, is a significant departure from previous, smaller-sized Valentine’s releases, promising a luxurious and detail-rich design that commands attention.

The 2025 iteration of the Valentine Jordan 3 is set to redefine what a holiday-themed sneaker can be, moving beyond simple pink accents to offer a sophisticated, premium colorway. With a confirmed release date and a design loaded with unique elements, this shoe is a must-have for Air Jordan collectors and fashion enthusiasts alike, marking a major moment for the iconic silhouette originally designed by Tinker Hatfield.

The Essential Breakdown: Air Jordan 3 'Treat Yourself' (HJ0178-600)

The 'Treat Yourself' edition is not just a color swap; it’s a meticulously crafted design that elevates the Air Jordan 3 to a new level of luxury and seasonal relevance. Every element, from the premium materials to the subtle, celebratory hardware, has been chosen to convey a message of romance and self-indulgence, perfectly timed for the February holiday.

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• Official Name: Air Jordan 3 Retro WMNS 'Valentine's Day' (also known as 'Treat Yourself')
• Style Code: HJ0178-600
• Release Date: February 1, 2025
• Retail Price: $200 USD
• Sizing: Women's Exclusive (WMNS)
• Primary Colorway: Washed Coral / Gym Red / Sail
• Key Feature: Gold jewellery charms (dubraes) on the laces

1. The Luxurious Washed Coral Tumbled Leather Upper

The most striking feature of the 2025 Valentine Jordan 3 is its main color palette. The sneaker is draped in a beautiful Washed Coral hue, a soft, muted pink that offers a more mature and versatile look than the bright pinks of past GS releases. This color covers the entirety of the tumbled leather upper, giving the shoe a premium, tactile feel right out of the box.

The use of tumbled leather is a nod to the Air Jordan 3's heritage, providing a rich texture that contrasts beautifully with the shoe’s other materials. This choice of material ensures the sneaker is not just a novelty item but a high-quality addition to any collection. The subtle, yet romantic, coral shade makes the shoe easy to pair with various outfits, extending its wearability far beyond the Valentine’s holiday itself.

2. The Iconic Elephant Print Gets a Romantic Twist

The Air Jordan 3 is famous for introducing the Elephant Print, a signature design element by Tinker Hatfield that has become synonymous with the silhouette. In the 'Treat Yourself' edition, this classic feature is re-imagined with a romantic flair. The iconic pattern, found on the mudguard and heel overlays, is rendered in a pastel shade that matches the Washed Coral upper.

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This tonal application of the Elephant Print is a sophisticated design choice. Instead of a stark contrast, the subtle variation in shade allows the texture to stand out, maintaining the shoe's heritage while giving it a fresh, modern, and decidedly feminine aesthetic. This detail is a perfect example of how Jordan Brand honors its history while catering to contemporary tastes.

3. Gold Jewellery Charms: A True 'Treat Yourself' Detail

Living up to its nickname, the 'Treat Yourself' Jordan 3 includes a truly unique and glamorous addition: gold jewellery charms (often called dubraes) laced onto the forefoot. These metallic accents provide a shimmering contrast to the soft leather and are the ultimate expression of the self-love theme.

This is a significant feature that sets the 2025 release apart. The charms elevate the sneaker from a simple athletic shoe to a fashion statement, allowing the wearer to personalize the look. The inclusion of this high-end detail reinforces the Women's Exclusive status and the overall premium positioning of the HJ0178-600 colorway.

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4. The Significance of the Women's Exclusive Adult Sizing

The 2025 'Treat Yourself' Air Jordan 3 is a Women's Exclusive (WMNS) release, and it will be available in a full range of women's sizes. This is a crucial detail for collectors and fans who previously missed out on Valentine's Day-themed Jordan 3s.

Historically, Valentine's Day Jordan 3s, such as the 2011 and 2014 releases, were limited to Grade School (GS) sizing. This meant adult collectors, especially those with larger feet, were unable to purchase the shoe. The decision by Jordan Brand to release the 2025 edition in women's adult sizing is a major win for the female sneaker community and a sign of the brand's commitment to providing exclusive, high-quality releases for this market segment.

5. The Gym Red and Sail Accents for Classic Contrast

While the Washed Coral dominates the upper, the shoe is strategically accented with Gym Red and Sail to complete the classic Valentine’s aesthetic. The Gym Red provides a bold, traditional pop of color, likely appearing on the Jumpman logos on the tongue and heel, the eyelets, or other key branding areas. This vibrant red ensures the shoe maintains its connection to the holiday of love.

The Sail (off-white) color is used on the midsole, which gives the shoe a desirable vintage or aged look. This subtle yellowing effect softens the contrast between the Washed Coral upper and the outsole, creating a balanced and aesthetically pleasing finish. The combination of these three colors—Washed Coral, Gym Red, and Sail—results in a visually rich sneaker that is both festive and fashionable.

How to Secure Your Pair on Release Day

With its highly-anticipated status, the Air Jordan 3 'Treat Yourself' (HJ0178-600) is expected to sell out quickly. The release is scheduled for February 1, 2025, giving buyers a short window before Valentine's Day itself.

Your best bet for securing this women's exclusive retro is to be prepared on the official release morning. The shoe will be available on the Nike SNKRS App and through a list of select Jordan Brand retailers globally. Given the limited nature of Women's Exclusive releases, entering the draw on the SNKRS app and checking in with your local authorized sneaker boutiques are the most reliable strategies. Setting calendar reminders now for the February 1st drop is essential to avoid paying secondary market prices later.

The Air Jordan 3: A Legacy of Innovation

The Air Jordan 3 remains one of the most beloved silhouettes in the entire Air Jordan line. Designed by Tinker Hatfield in 1988, it saved Michael Jordan's relationship with Nike and introduced several revolutionary features: the visible Air unit in the heel, the iconic Elephant Print, and the first-ever appearance of the Jumpman logo. The 2025 'Treat Yourself' edition continues this legacy, proving that the classic design can still be reinterpreted with fresh, relevant themes while maintaining its legendary status in sneaker history.