The 10 Viral Lawless Forget The Filler Lip Gloss Shades You Need In 2025: A Deep Dive Review

The beauty world is constantly evolving, but as of late 2025, one product continues to dominate the "clean makeup" and "lip plumper" categories: the Lawless Forget The Filler Lip Plumper Line Smoothing Gloss. This cult-favorite lip product has successfully bridged the gap between high-performance cosmetics and clinically-proven skincare, moving far beyond a simple gloss to become an essential treatment for achieving visibly fuller, smoother lips without the sting of traditional plumpers. Its continued viral success is a testament to its unique formulation, which promises immediate and long-term benefits, making it a staple in makeup bags globally.

The Lawless Forget The Filler Gloss is more than just a shiny finish; it's a line-smoothing treatment packed with potent, clean ingredients. The brand's commitment to "clean AF" (Always Free) standards has resonated with consumers seeking transparency and efficacy, solidifying its place as a top-tier product that delivers on its promises. Whether you are a long-time fan or just curious about the hype, this deep dive provides the most current information, reviews, and a definitive guide to the best shades for 2025.

The Visionary Behind Lawless Beauty: Annie Lawless Profile

The success of the Lawless Forget The Filler Lip Gloss is intrinsically linked to the vision of its founder, serial entrepreneur Annie Lawless. She is not only the CEO and creative force behind Lawless Beauty but also the co-founder of the highly successful organic cold-pressed juice company, Suja Juice. This background in health and wellness is the foundation of her approach to cosmetics.

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• Full Name: Annie Lawless Jacobs (née Lawless)
• Role: Founder and CEO of Lawless Beauty
• Previous Venture: Co-Founder of Suja Juice
• Brand Philosophy: To redefine "clean makeup" by marrying high performance, luxury, and health-conscious ingredients.
• Clean AF Standard: Lawless Beauty adheres to a strict "Clean AF" (Always Free) list, excluding over 1,300 questionable ingredients, including parabens, phthalates, and mineral oil.
• Inspiration for Lawless Beauty: Her personal interest in health and wellness, stemming from years of dealing with chronic illness, led her to scrutinize ingredient labels in both food and cosmetics.

Annie Lawless launched Lawless Beauty with a mission to prove that "clean" doesn't have to mean "compromise." Her dedication to creating products that are both luxurious and safe has established Lawless as a champion of the clean beauty movement, with the Forget The Filler line being her most celebrated achievement.

The Science of Plump: Why Lawless Gloss Is A Game-Changer

The Lawless Forget The Filler Gloss is consistently praised in 2025 reviews for its unique ability to plump and smooth lips without the intense burning or irritation associated with many traditional lip plumpers. This is due to its sophisticated, clinically-proven formula.

Key Ingredients and Clinical Efficacy

The formula is a powerhouse blend of cosmetic science and nourishing skincare, earning it a spot on multiple "Best Lip Glosses of 2025" lists.

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• MAXI-LIP™: This proprietary, scientifically-backed peptide is the core of the plumping technology. Clinical studies have shown it can visibly increase lip volume by up to 40% and improve lip hydration and softness over time.
• Shea Butter: A highly effective emollient that deeply hydrates, soothes, and conditions the lips, ensuring the formula feels comfortable and non-drying.
• Rosehip Oil: Rich in essential fatty acids and antioxidants, this oil helps to nourish the lips and contributes to the formula’s line-smoothing benefits.
• Hydrating Oils: A blend of oils works to fill and smooth fine lines and texture, giving the appearance of a fuller, more youthful pout immediately upon application.

Texture, Scent, and Longevity

One of the most common LSI keywords surrounding this product is its texture. The gloss is described as having a silky, non-sticky feel, which is a major win for gloss enthusiasts. It features a plush, oversized applicator that hugs the lips for luxurious application. It is also known for its "delicious" scent, often described as a subtle, sweet strawberry sugar flavor, which adds to the overall pleasant experience.

The plumping sensation is a gentle, cooling tingle, not a harsh burn, which makes it suitable for daily use. While it is a gloss and will transfer, users report its hydrating and plumping effects last for hours, even after the shine has faded.

The 7 Must-Have Lawless Forget The Filler Gloss Shades for 2025

The Forget The Filler Gloss comes in a diverse range of finishes—from high-shine creams to subtle shimmers—and a spectrum of colors from perfect nudes to vibrant berries. Choosing a favorite can be tough, but these seven shades consistently rank as the most popular and universally flattering in 2025.

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1. Nudie: The quintessential everyday shade. Nudie is a perfect pinky-nude that works on nearly every skin tone, making it a best-seller and a reliable choice for a polished, natural look.
2. Glazed: A sheer, shimmering baby-pink that provides a universally flattering, ultra-shiny finish. This shade is often used as a topper over other lipsticks or liners for added dimension and plumpness.
3. Cherry Vanilla: A sheer red with a hint of vanilla flavor. This shade offers a wash of color—perfect for a subtle "popsicle" stained look—while still delivering the full plumping effect.
4. Velvet: A deeper, more sophisticated dusty rose or mauvey-nude. Velvet is ideal for those who prefer a richer color payoff without sacrificing the glossy, line-smoothing finish.
5. Daisy Pink: A bright, true pink that offers a pop of fresh, vibrant color. It’s a favorite for spring and summer looks, giving a youthful, cheerful appearance.
6. Brown Sugar: A warm, sheer brown nude. This shade is particularly popular for achieving the trendy '90s-inspired nude lip, especially when paired with a darker lip liner.
7. Strawberry Milkshake: A milky, soft pink that offers a creamy, opaque finish. Its appealing strawberry sugar flavor makes it a fan-favorite for a sweet, everyday pink lip.

Limited Edition and Special Finishes

Lawless also frequently releases limited-edition shades and different finishes. The LoveShackFancy x LAWLESS collaboration shade, Happy Thoughts (a shimmering pale lavender), and the Sexpot shade (a plummy rose) are examples of the brand’s ability to stay current with color trends and collaborations.

Lawless vs. The Competition: Is It Worth The Price?

The Lawless Forget The Filler Gloss, typically priced around $26.00 to $38.00 depending on the shade and size, sits in the luxury beauty space alongside competitors like the Dior Addict Lip Maximizer and Buxom Full-On Plumping Lip Polish.

When consumers ask, "Is the Lawless Gloss worth it?" the answer often comes down to its unique value proposition: it is a high-performance, clinically-proven plumper that is also clean.

• Lawless Forget The Filler: Known for its MAXI-LIP™ technology and clean formula. It provides significant line-smoothing benefits and a gentle cooling sensation. It is praised for its non-sticky feel compared to some traditional glosses.
• Dior Addict Lip Maximizer: A classic competitor, often praised for its minty scent and high shine. It uses a blend of hyaluronic acid spheres for hydration and volume. Fans of both often note that Lawless offers a more comprehensive "treatment" feel.
• Buxom Full-On Plumping Gloss: Known for a more intense tingle and a wide range of shades. While effective at plumping, Buxom does not adhere to the same strict "clean beauty" standards as Lawless.

For the consumer prioritizing a clean, non-toxic formula that delivers tangible, long-term skincare benefits (thanks to the MAXI-LIP™ peptide) alongside a luxurious gloss finish, the Lawless Forget The Filler Lip Plumper Line Smoothing Gloss remains the superior choice and a worthwhile investment in 2025. It is readily available at major retailers like Sephora, Kohl’s, and the Lawless Beauty website.