7 Unbelievable Facts About Sundays Dog Food: The Vet-Formulated, Air-Dried Revolution Of 2025

As of December 2025, Sundays for Dogs has solidified its position as one of the most disruptive and talked-about pet food brands in the industry, pioneering the ready-to-eat, human-grade, air-dried dog food category. This innovative approach offers the nutritional benefits of a fresh food diet without the mess, prep, or freezer storage required by traditional refrigerated options, making it a convenient and healthier alternative to conventional kibble.

The company has successfully captured the attention of health-conscious pet parents frustrated with big-brand dog food prioritizing profit over pet health, positioning itself as a premium, vet-formulated solution. Its unique air-drying process and commitment to high-quality, whole ingredients are the core reasons why it continues to earn top marks in 2025 reviews and comparisons against competitors like Spot & Tango and Badlands Ranch.

The Founders and Company Profile: From Sick Dog to $10M Funding

The story of Sundays for Dogs is rooted in a personal mission to solve a common veterinary problem: finding truly healthy and convenient dog food. The company was officially launched in 2020 by a husband-and-wife team.

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• Dr. Tory Waxman, DVM: Co-founder and Chief Veterinary Officer (CVO). She is a practicing small-animal veterinarian who grew frustrated with the lack of high-quality food options she could recommend to her clients.
• Michael Waxman: Co-founder and husband to Dr. Tory. He is a Y Combinator-funded software engineer who brought the technical and business expertise to the venture.
• The Inspiration: The couple's rescue dog, Mabel, was the original inspiration. When Mabel got sick, Dr. Tory and Michael sought a better diet, which ultimately led them to formulate their own air-dried food.
• Company Growth: Sundays for Dogs successfully closed a $10 million Series A funding round in March 2022, demonstrating significant investor confidence in their unique product and market position.
• Product Development: It took the Waxmans three years and over 17 formulations to perfect the flavor, texture, and nutritional profile before the final product launch.

Unpacking the Air-Dried Difference: Why Sundays is Not Kibble

A central element of Sundays' appeal is its unique air-drying process, which sets it apart from both traditional dry kibble and raw or frozen fresh food. This process is crucial to understanding the food's nutritional superiority and convenience.

1. The Human-Grade Standard and Ingredient Integrity

Every ingredient in Sundays for Dogs is 100% human-grade, meaning it’s sourced from suppliers who only produce food fit for human consumption. Unlike many commercial pet foods that use feed-grade ingredients, Sundays ensures a higher standard of quality and safety. The recipes begin with over 83% premium protein, including real cuts of muscle and organ meat, which are listed as the top ingredients.

2. The Air-Drying Process vs. Extrusion

Traditional kibble is made using a process called extrusion, which involves cooking ingredients at extremely high heat and pressure. This high heat can degrade essential vitamins, minerals, and amino acids, forcing manufacturers to spray synthetic supplements back onto the finished product.

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In contrast, Sundays uses a gentle, low-and-slow air-drying process inspired by jerky-making. This method removes moisture while preserving the nutritional value and natural taste of the whole ingredients, resulting in a food that is more bioavailable and palatable for dogs.

3. A Superior Nutritional Profile

The air-dried method allows Sundays to maintain a robust nutritional profile that mimics a fresh diet. For example, the Chicken Recipe boasts a high protein content of 38% and is made with over 90% fresh meat, bones, and organs. The recipes are fortified with natural antioxidants and are rich in essential nutrients like selenium, Vitamins B6 and B12, and Zinc, which are vital for boosting immunity and maintaining a healthy weight.

The 4 Key Recipes and How They Address Specific Dog Needs

Sundays for Dogs offers a focused product line with a few core recipes, allowing them to maintain high quality control and ingredient sourcing. The primary flavors are Beef, Chicken, and Turkey, each formulated with specific health benefits in mind.

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1. Beef Recipe

This recipe is often recommended for rambunctious puppies or highly active dogs due to its energy-dense nature. The Beef Recipe is also a grain-free option, using quinoa (technically a seed) to provide nutritional fiber without traditional grains, making it suitable for dogs with certain sensitivities.

2. Chicken Recipe

The Chicken Recipe is made with a lean protein source and is specifically highlighted as being ideal for senior dogs or those who are more of a "couch potato." It is packed with thyroid-supporting zinc and is a great option for weight management.

3. Turkey Recipe

The Turkey flavor is another popular option, often chosen for dogs with sensitive stomachs or those who may have allergies to more common proteins like beef or chicken. Like the other recipes, it includes a blend of fruits, vegetables, and whole grains (or grain alternatives) for optimal digestion.

4. No History of Recalls: A Major Trust Factor

In an industry frequently plagued by recalls, Sundays for Dogs emphasizes its commitment to safety and transparency. The brand proudly states that it has never had a single recall since its inception, providing a significant peace of mind for pet parents seeking a reliable and safe diet.

Is Sundays Dog Food Worth the Premium Price? 2025 Verdict

The primary barrier for many pet owners considering Sundays for Dogs is the cost, which is higher than most traditional dry kibbles. However, the overwhelming sentiment from 2025 reviews suggests that the value proposition justifies the price for many.

For dog parents looking to transition their pet to a healthier diet, Sundays offers a unique blend of benefits: the high-quality nutrition of a fresh, human-grade food, combined with the unparalleled convenience of a dry, shelf-stable product. The ease of serving—no refrigeration, no prep, just pour and serve—is a major draw for busy households.

Furthermore, many reviewers note that the cost, when broken down per meal, is often comparable to or only slightly higher than other high-end, premium dry foods, especially when factoring in the potential health benefits like improved coat quality, better digestion, and increased energy. The high palatability also makes it an excellent choice for picky eaters, a common issue that often leads owners to waste money on food their dog won't touch.

Ultimately, Sundays for Dogs represents a significant step forward in pet nutrition, successfully bridging the gap between convenience and quality. For those prioritizing a human-grade, vet-formulated diet with a spotless safety record, Sundays remains a top-tier recommendation in the air-dried dog food revolution of 2025.