The Canon G7 X Series In 2025: Why The Mark III Is Back On Top And What To Expect From The Mark IV

The Canon PowerShot G7 X series is experiencing an incredible, unexpected revival in late 2025, solidifying its status as the go-to compact camera for content creators and hybrid shooters worldwide. Despite the Mark III model being released years ago, its combination of a powerful 1-inch sensor, pocketable design, and excellent video features has made it the "must-have" camera for vlogging and social media platforms like TikTok and YouTube. The current demand is so high that the G7 X Mark III has become notoriously difficult to find at its list price, often selling out instantly or commanding inflated prices on the secondary market, a clear indicator of its enduring relevance in the modern digital landscape.

This resurgence, coupled with the camera's aging autofocus system, has created immense anticipation for its successor. As of December 2025, the rumor mill is churning with exciting leaks and expected specifications for the long-awaited Canon PowerShot G7 X Mark IV. This article breaks down why the Mark III is still dominating the compact camera market and offers an in-depth look at the rumored features that could make the Mark IV the undisputed vlogging king.

The Unexpected 2025 Resurgence: 5 Reasons the G7 X Mark III is Still the Vlogging King

The Canon G7 X Mark III, originally launched in 2019, has defied the typical lifespan of a digital camera. In 2025, it is not just surviving; it is thriving. This longevity is driven by several key features that perfectly align with the needs of the modern content creator, making it a powerful and versatile tool for both photography and video.

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1. Perfect Vlogging Form Factor and Flip Screen

The core appeal of the G7 X Mark III is its size. It’s a true premium compact camera, easily fitting into a jacket pocket or small bag, yet it houses a large 1-inch BSI-CMOS sensor. Crucially, it features a 180-degree tilting touchscreen, allowing vloggers to perfectly frame themselves while recording—a non-negotiable feature for on-the-go content creation. This balance of power and portability is what keeps it in high demand, often being referred to as the ultimate "TikTok camera."

2. Excellent Lens and Low-Light Performance

The built-in 24-100mm equivalent lens (f/1.8-2.8) is incredibly versatile. The wide f/1.8 aperture at the wide end allows for excellent background blur (bokeh), which is highly desired for a professional vlogging look. This fast aperture, combined with the 1-inch sensor, also provides excellent low-light imaging capabilities, allowing creators to shoot in dimly lit environments like restaurants or city streets without significant noise.

3. Live Streaming and Vertical Video Capabilities

Canon future-proofed the G7 X Mark III by including native live streaming support to platforms like YouTube, a feature that remains critical for real-time engagement in 2025. Furthermore, its ability to record video in a vertical format (perfect for Reels and TikTok) without needing to rotate the camera in post-production saves creators valuable time, making their workflow more efficient.

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4. Superior Stills and Hybrid Shooting

While often categorized as a vlogging camera, the G7 X Mark III is a powerful hybrid shooter. Its 20.1-megapixel sensor and DIGIC 8 processor deliver fantastic JPEG and RAW image quality, often outperforming newer, video-focused competitors in the stills department. For creators who need one camera to handle both high-quality photos and videos, the G7 X Mark III remains a top-tier choice.

5. Price Point and Accessibility (When in Stock)

Compared to high-end mirrorless systems, the G7 X Mark III offers a premium experience at a more accessible price point (when it's actually in stock at its RRP). This makes it an ideal upgrade for smartphone users and a reliable secondary camera for professional filmmakers. The recent news of stock returning to list price has only fueled the buying frenzy.

Canon G7 X Mark III vs. Sony ZV-1: The 2025 Compact Camera Showdown

The primary rival to the Canon G7 X Mark III is the Sony ZV-1, a camera specifically designed for vlogging. As of December 2025, the choice between the two still comes down to a critical trade-off: autofocus speed versus overall image and lens quality.

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• Autofocus (AF): The Sony ZV-1 generally boasts a faster, more reliable autofocus system with superior eye-detection and tracking, making it a "pure vlogging camera." The G7 X Mark III’s AF, while improved by firmware, can sometimes be slow or fix on the wrong subject, which is its most common complaint among users.
• Lens: The G7 X Mark III’s lens is often considered superior, offering a wider 24mm equivalent (compared to the ZV-1's 24-70mm equivalent) and a slightly better aperture range, which translates to better low-light performance and a more pronounced bokeh effect.
• Photography: The Canon G7 X Mark III is widely regarded as the better "photography camera that has strong video focus," while the ZV-1 is marginal in stills. For a hybrid shooter, the Canon is often preferred.
• Build: Both are similar in size, but the Canon G7 X Mark III features a more traditional PowerShot design, while the Sony ZV-1 has a body more tailored for vlogging accessories.

The technical rankings often place the Canon G7 X Mark III slightly ahead, but the Sony ZV-1 remains a formidable competitor, particularly for those prioritizing rock-solid autofocus above all else.

The Future of Compact Vlogging: Canon PowerShot G7 X Mark IV Rumored Specifications

Given the long gap since the Mark III's 2019 release and the ongoing demand, the Canon G7 X Mark IV is one of the most anticipated camera releases of 2025/2026. Industry whispers and leaks suggest Canon is preparing a major comeback to reclaim the vlogging camera crown, directly addressing the Mark III's main weaknesses.

The rumored specifications for the Canon PowerShot G7 X Mark IV are highly exciting and would represent a significant leap forward for the series:

1. Dual Pixel CMOS AF with Eye-Detection

This is the most critical and highly anticipated upgrade. Canon’s renowned Dual Pixel CMOS AF (DPAF) system, coupled with advanced face and eye-detection, would instantly eliminate the Mark III's primary weakness—its occasionally unreliable contrast-detection autofocus. Implementing DPAF would bring the G7 X Mark IV’s AF performance on par with or even superior to the Sony ZV-1, making it a true professional-grade vlogging tool.

2. 4K Video at 60 Frames Per Second (4K/60p)

The G7 X Mark III is limited to 4K/30p, which is a key differentiator from rivals. Rumors strongly suggest the G7 X Mark IV will offer 4K video recording at 60 fps. This would allow for incredibly smooth, high-quality video and the ability to slow down footage by 50% while maintaining a cinematic 30 fps playback, a massive win for action and travel vloggers.

3. New 1-Inch Sensor and Processor

While it will retain the 1-inch sensor format, the Mark IV is expected to feature a new, stacked BSI-CMOS sensor and a newer generation DIGIC processor (likely DIGIC X or a variant). This will improve dynamic range, low-light performance, and overall processing speed, allowing for faster burst shooting and better image quality.

4. Same Excellent Lens and Flip Screen

The lens is expected to remain the same or a slightly refined version of the excellent 24–100 mm equivalent, f/1.8–2.8 zoom lens. Furthermore, the essential 180-degree flip-out screen will certainly be retained, as it is foundational to the camera's vlogging appeal.

The potential for a G7 X Mark IV with Dual Pixel AF and 4K/60p makes it a game-changing prospect. If Canon delivers on these rumored specifications, the G7 X Mark IV will likely redefine the premium compact camera category and cement Canon's dominance in the content creation market for years to come.