The 5 Essential Updates On Brooklyn Running Company: Your 2025 Guide To NYC's Premier Run Hub

Brooklyn Running Company (BRC) has solidified its position as the definitive independent specialty running shop in New York City, acting as a vital community hub rather than just a retail outlet. Founded in 2013, BRC's mission was to be an indispensable resource for the vibrant NYC running scene, a commitment they continue to uphold with major community events and expert services.

As of December 2025, the company remains at the forefront of the local running culture, evidenced by their continued production of major races like the BKLYN MILE and their dedication to personalized customer service. The following guide provides the most current, essential updates and deep-dive information on their founders, services, and the key events that define their role in the global running landscape.

Co-Founders and Biography: The Vision Behind BRC

The Brooklyn Running Company was the brainchild of two dedicated runners and entrepreneurs, Matthew Rosetti and Matthew Byrne, who co-founded the company in the fall of 2013.

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Their venture into run specialty began even earlier, in 2010, with the establishment of the Scranton Running Co. in northeast Pennsylvania, demonstrating a long-standing commitment to building local running communities before expanding to the NYC market.

Matthew Rosetti:

• Role: Co-Owner and Founder of Brooklyn Running Company.
• Background: A lifelong runner, Rosetti began his running journey at the age of nine.
• Other Ventures: He is also a Co-Founder of Scranton Running Co. and serves as a Board Member for V.O2.
• Professional Career: Rosetti currently resides in New York City and works in structured finance, bringing a unique blend of business acumen and athletic passion to the BRC operation.

Together, Rosetti and Byrne established BRC with the core belief that an independent, owner-operated shop could best serve the diverse needs of the New York City running community, from absolute beginners to seasoned marathoners.

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The 2025 Event Calendar: BKLYN MILE and Community Races

BRC is renowned not just for its gear, but for its role as a producer of high-energy, local races that define the NYC running calendar. The biggest highlight for 2025 is the continuation of their signature event, which they have backed and produced since its inception.

The 2025 BKLYN MILE Presented By HOKA

The BKLYN MILE is the company's marquee community event, a high-profile road mile race that brings unmatched energy to the New York City running scene.

• Date & Time: The 2025 race is scheduled for Sunday, August 3rd, with start times commencing at 9:30 AM.
• Location: Participants run along the iconic Kent Avenue, right through the heart of Williamsburg, making it a truly Brooklyn experience.
• Bib Pickup: Early bib pickup for the event is a community gathering in itself, often held at the Brooklyn Running Company's Williamsburg store location on the Friday prior to the race.
• Sponsorship: The event is prominently presented by HOKA, one of the leading performance running footwear brands, highlighting BRC's strong industry partnerships.

Beyond their own production, BRC frequently partners with other major local events. They were a recommended early pickup location for the 2025 PPTC Turkey Trot, emphasizing their role as a central hub for race logistics. Furthermore, the shop is an integral part of the broader NYC running ecosystem that saw the NYCRUNS Brooklyn Experience Half Marathon set a record in 2025, underscoring the explosive growth and importance of the local running community they serve.

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The BRC Difference: Personalized Footwear Fitting and Expert Services

What truly sets Brooklyn Running Company apart from big-box retailers is their commitment to a personalized, expert-driven service model centered on the runner's unique needs. This focus on individual fitting is the cornerstone of their customer experience.

The Free Personalized Shoe Fitting Experience

BRC offers a free, personalized footwear fitting service tailored to every customer's specific running style, fitness level, and goals.

• Expert Guidance: The process is conducted by a team of footwear fitting experts who work with customers of any level of fitness or experience, with a special focus on guiding beginners who are starting a new running journey.
• The Goal: The fitting is designed to ensure optimal comfort and support, whether the runner is training for a marathon, hitting the pavement, or tackling trails.
• No Obligation: This expert consultation is a complimentary service, reflecting BRC's mission to be a community resource first and a retail shop second.

This dedication to a perfect fit is crucial, as the right shoe can prevent injury and significantly enhance performance, making BRC an essential stop for anyone serious about running in NYC.

Shop Locations, Products, and Community Involvement

Brooklyn Running Company maintains two key locations, strategically placed to serve the most active running communities in the borough, and stocks a curated inventory of performance gear.

Store Locations in Brooklyn

The two independent specialty shops are located in vibrant, high-traffic neighborhoods, ensuring accessibility for the diverse NYC runner base:

• Park Slope: Located at 480 Bergen St, this is a central hub for runners in the Park Slope and surrounding neighborhoods.
• Williamsburg: This location serves the North Brooklyn and East River running routes, and frequently acts as the central point for race-related activities like the BKLYN MILE bib pickup.

Product and Brand Offerings

BRC stocks a comprehensive range of products for the dedicated runner, focusing on quality and performance. Their inventory includes:

• Footwear: Performance running footwear for men and women, including major brands like Brooks and HOKA.
• Apparel: A selection of men's and women's running apparel.
• Gear & Fuel: Essential running accessories and nutritional fuel products.
• BRC Originals: Their own line of apparel and gear, known as BRC Originals, allows customers to wear their local pride.

Local Running Groups and Engagement

The company maintains a dynamic online events calendar that features local races, group runs, and other community events happening in and around NYC, making them a central point of information for runners across Brooklyn, Queens, and Manhattan. By fostering these connections, Brooklyn Running Company ensures it remains the true independent community hub it was founded to be.