The A-List Lineup: 5 Shocking New Skechers Models And Ambassadors Redefining Footwear In 2025

The world of footwear endorsements has never been more diverse, and as of December 2024, Skechers is leading the charge with a star-studded and unexpected roster of new models and brand ambassadors. The company, known globally for its innovative comfort technology, is strategically leveraging A-list celebrities and elite athletes to cement its position in both the lifestyle and high-performance footwear markets, signaling a major shift in its marketing strategy for the upcoming year.

This deep dive reveals the most current and impactful faces—the "Skechers Models"—who are driving the brand’s momentum, alongside a sneak peek at the cutting-edge shoe models set to dominate 2025. From comedy legends promoting effortless convenience to trailblazing WNBA rookies, the brand’s commitment to comfort and style is being fronted by a truly global and diverse team, proving that Skechers is stepping into a new era of cool.

The New Faces of Comfort: Skechers' Latest Global Brand Ambassadors (2024-2025)

Skechers has a history of tapping iconic figures, but the recent wave of celebrity endorsements—the human "Skechers models"—is one of the most strategic and diverse to date. This approach is designed to resonate with a wider audience, from comedy fans seeking convenience to elite athletes demanding peak performance.

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Howie Mandel: The King of Convenience

• Role: Brand Ambassador, primarily for Skechers Hands Free Slip-ins®.
• Background: Globally recognized comedian, actor, and long-time host of America's Got Talent.
• Campaign Focus: Mandel’s partnership, announced in August 2024, humorously centers on the ease and convenience of the revolutionary Skechers Hands Free Slip-ins® technology. His campaign highlights the ability to effortlessly put on shoes without bending over, appealing to the massive market for comfort and accessibility.

Sofía Vergara: The International Style Icon

• Role: Global Brand Ambassador, focusing on lifestyle and fashion collections.
• Background: Award-winning actress, entrepreneur, and international style icon, best known for her role in Modern Family. She is the first Colombian woman to front a major Skechers campaign.
• Campaign Focus: Vergara brings a vibrant, fashion-forward sensibility to the brand. Her campaigns emphasize style, versatility, and the comfortable design of Skechers' casual and fashion-forward lines, demonstrating that comfort does not sacrifice high fashion.

Rickea Jackson: The WNBA Trailblazer

• Role: Athletic Ambassador, specifically for Skechers Basketball.
• Background: Power forward for the Los Angeles Sparks and the fourth overall pick in the 2024 WNBA Draft.
• Campaign Focus: Jackson made history by becoming Skechers’ first WNBA brand ambassador. Her partnership underscores the brand's serious commitment to performance footwear and its expansion into professional basketball, showcasing the durability and technology of their athletic sneakers on the court.

The brand’s strategy extends far beyond these three, encompassing a vast network of influential figures:

• Soccer Stars: Harry Kane (England captain), Sunil Chhetri (Indian captain), and Mohammed Kudus (Ghanaian international) are leveraging the brand’s expansion into football boots and performance training.
• NBA/MLB Legends: The roster includes NBA All-Star Joel Embiid, baseball legend Clayton Kershaw, and New York Knicks forward OG Anunoby, all promoting high-performance athletic footwear.
• Media Icons: Tony Romo and Mr. T made a memorable appearance in the 2024 Super Bowl commercial, reinforcing the brand's mainstream appeal and nostalgic connection.

The Next Generation of Skechers Shoe Models: 2025 Performance and Lifestyle Drops

Beyond the celebrity faces, the "Skechers models" also refers to the innovative footwear designs themselves. The brand is consistently pushing the boundaries of comfort technology, with several key performance and lifestyle shoe models slated for a major push in 2025. This focus on innovative comfort technologies is what truly sets the next wave of Skechers product apart.

The 2025 Performance Running Line: Aero Series

Skechers Performance is targeting serious runners with a completely redesigned line built around responsiveness and maximum cushioning. These models are designed to compete directly with high-end running shoes, focusing on lightweight construction and resilient foam technology.

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• Skechers Aero Burst: Positioned as a maximum cushion trainer, the Aero Burst is engineered for long-distance comfort and superior impact absorption, ideal for marathon runners and high-mileage training.
• Skechers Aero Spark: This is the new daily trainer model, designed to be a versatile and durable option for everyday runs and general fitness activities, balancing cushioning with a responsive feel.
• Skechers Aero Tempo: Projected to be the premium model in the performance line, the Aero Tempo is likely to feature the brand's most advanced midsole technology, aimed at runners seeking a fast, energetic ride for tempo runs and races.

The 2025 Lifestyle & Fashion Statement: UNO Collection

The UNO model collection is Skechers’ answer to the demand for bold, urban, and high-style sneakers. This collection is a significant part of the brand’s push into the fashion segment, moving beyond its traditional comfort-first image to embrace trend-driven design.

• UNO Model Collection (Summer 2025): This line features innovative, daring designs with a colorful palette. The UNO models are characterized by their chunky, urban aesthetic, often incorporating visible air cushioning and a sleek, modern silhouette. The Summer 2025 collection is expected to bring new colorways and material updates to this popular lifestyle sneaker.
• Year of the Dragon UNO Models: A specific example of the collection's trend focus was the release of the Uno-Year Of The Dragon, a limited-edition model for 2024, demonstrating the brand's ability to capitalize on cultural moments with unique designs.

Topical Authority: The Strategic Shift in Skechers' Endorsement Model

The current selection of Skechers models—both people and products—is a clear indicator of a strategic pivot from a purely comfort-focused brand to a major player in performance and lifestyle footwear. This move is about achieving topical authority in multiple, high-value segments simultaneously.

The Power of Athletic Leverage

By signing elite athletes like Rickea Jackson, Joel Embiid, and Harry Kane, Skechers is directly challenging established athletic footwear giants. These partnerships are not just endorsements; they are a validation of the brand's investment in research and development, particularly in areas like basketball and soccer. The goal is to prove that Skechers' comfort technology, like its advanced midsole foams, translates directly into a competitive advantage in professional sports.

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The Fusion of Fashion and Comfort

The inclusion of global figures like Sofía Vergara and the continued success of lines like the UNO and D'Lites collections show a strong commitment to the lifestyle sneakers market. These ambassadors bridge the gap between everyday wear and high-fashion appeal, ensuring that the core message of comfort is delivered through a lens of contemporary style. The message is clear: Skechers is no longer just a shoe for walking; it is a fashion choice.

In summary, the newest Skechers models—from the iconic personalities to the groundbreaking shoes—represent a brand aggressively pursuing market dominance. By leveraging comedy, style, and elite athleticism, Skechers has successfully diversified its appeal, making the brand relevant to virtually every consumer segment as it steps confidently into 2025.