The 7 Most-Wanted Eyelash Growth Serums At Ulta: A 2025 Deep Dive Into Ingredients And Real Results

Eyelash growth serums have become a non-negotiable step in modern beauty routines, promising the look of longer, thicker, and fuller natural lashes without the hassle of extensions or falsies. As of December 2025, Ulta Beauty remains one of the premier destinations for consumers seeking both high-end and budget-friendly lash enhancement solutions, offering a curated selection of products that utilize cutting-edge peptide technology, nourishing vitamins, and powerful growth factors. This deep-dive article cuts through the marketing hype to analyze the top-performing and most-talked-about eyelash serums currently dominating the Ulta shelves, focusing on the specific ingredients that deliver visible, dramatic results and which formulas are best suited for your unique lash goals. The quest for dramatic, natural lashes often leads to a major question: which serum actually works? The answer lies in understanding the core active ingredients, which range from prostaglandin analogues to complex multi-peptide blends. Serums available at Ulta cater to every need, whether you have sensitive eyes, are looking for a clean beauty option, or simply want the fastest possible results.

Top-Rated Eyelash Growth Serums Available at Ulta Beauty (2025 Edition)

The Ulta Beauty catalog features dozens of lash-enhancing products, but a select few consistently rise to the top based on clinical results, customer reviews, and viral popularity. Here are the serums you need to know about right now.

1. GrandeLASH-MD Lash Enhancing Serum: The Cult Classic

GrandeLASH-MD is arguably the most recognizable and consistently popular eyelash growth serum found at Ulta, often cited as the gold standard for promoting the appearance of longer, thicker, and healthier-looking lashes.

• Key Active Ingredient: The formula’s power comes from Isopropyl Cloprostenate (IC), which is a prostaglandin analogue. This ingredient works by extending the anagen (growth) phase of the hair cycle, allowing lashes to grow longer before they naturally fall out.
• Nourishing Entities: To support the growth mechanism, the serum is fortified with Amino Acids like L-Proline, which is essential for fortified, healthy lashes, and Sodium Hyaluronate (Hyaluronic Acid), which conditions and protects against breakage by bringing vital hydration to dry or brittle lashes.
• The Verdict: GrandeLASH-MD is best for those seeking maximum, clinically-proven results and are comfortable with a prostaglandin-based formula. For those with sensitive eyes, Grande Cosmetics also offers a GrandeLASH-Sensitive Peptide Lash Enhancing Serum, which swaps the prostaglandin for a powerful peptide blend.

2. The Ordinary Multi-Peptide Lash and Brow Serum: The Budget-Friendly Powerhouse

For those prioritizing efficacy without the high price tag, The Ordinary's Multi-Peptide Lash and Brow Serum is a game-changer. It is a concentrated, lightweight formula that has quickly become a top seller at Ulta.

• Key Active Ingredients: This serum relies on a complex of four different peptide technologies, including Myristoyl Pentapeptide-17 and Biotinoyl Tripeptide-1. Peptides are small chains of amino acids that signal the hair follicle to boost keratin production, resulting in the look of thicker, fuller lashes.
• Nourishing Entities: The formula is also supported by Red Clover Extract and Zinc Chloride.
• The Verdict: This is the ideal choice for consumers new to lash serums, those on a budget, or individuals who prefer a non-hormonal, peptide-driven approach to lash enhancement.

3. Babe Original Essential Lash Serum: Biotin and Amino Acid Focus

Babe Original, formerly Babe Lash, has established itself as a major player in the Ulta lash serum space, focusing on nourishing, performance-based ingredients that support lash retention and elongation.

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• Key Active Ingredients: The serum features a blend of Biotin (a well-known B vitamin that supports hair health) and a variety of Amino Acids. This combination helps to condition the lashes, making them appear longer and less prone to breakage.
• The Verdict: Babe Original is a great middle-ground option, providing visible results using powerful conditioning agents and performance-based ingredients. It’s a favorite for those who want to support their natural lashes and improve their overall health and longevity.

4. DIME Eyelash Boost Serum with Peptides

DIME’s Eyelash Boost Serum is a top-selling option at Ulta that focuses on a proprietary peptide blend to improve the appearance of lash length. It’s often highlighted for its clean beauty approach and commitment to gentle formulas.

• Key Active Ingredients: A proprietary peptide blend is the core of this serum, designed to strengthen the hair follicle and reduce shedding.
• The Verdict: An excellent choice for the clean beauty enthusiast or anyone with sensitive skin who may react to stronger growth factors.

5. NULASTIN LASH Follicle Fortifying Serum

The NULASTIN serum stands out in the Ulta lineup for its focus on fortifying the lash follicle. One user noted that this serum did not irritate their sensitive eyes, highlighting its gentle formulation.

• The Verdict: Ideal for individuals with high sensitivity who prioritize follicle health and seek a gentle, yet effective, formula for long-term lash maintenance.

6. Better Not Younger Superpower Lash Enhancing Serum

Specifically formulated to nourish, elongate, and volumize, the Better Not Younger serum is marketed as a "superpower" for your makeup kit. It features a vegan formula, appealing to the growing number of consumers who prefer cruelty-free and plant-based beauty products.

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• The Verdict: Best for those seeking a vegan, cruelty-free option that aims to provide both nourishment and volume enhancement.

7. ForChics Eyelash Enhancing Serum

While not a permanent Ulta staple, ForChics has garnered attention in recent reviews for its high efficacy, with some users reporting notable lash growth within just four weeks. Its performance-based results make it a product to watch if it becomes more widely available at Ulta.

• The Verdict: A high-performance contender for users who prioritize rapid, visible results and are tracking the newest, most effective formulas hitting the market.

Understanding the Science: Peptides vs. Prostaglandin Analogues

When shopping for an eyelash growth serum at Ulta, you will encounter two main categories of active ingredients, each with a distinct mechanism of action. Understanding these differences is key to choosing the right product for your goals and sensitivities.

Prostaglandin Analogues (e.g., Isopropyl Cloprostenate)

Prostaglandin analogues, such as the one found in GrandeLASH-MD, are synthetic compounds chemically similar to the body’s naturally occurring lipid compounds. They are the most potent and fast-acting growth factors.

• Mechanism: They work by dramatically prolonging the anagen phase—the active growth cycle of the hair follicle. This allows the lash hair to stay attached and grow for a much longer period, resulting in significant length and density.
• Considerations: While highly effective, these ingredients can sometimes cause side effects, including temporary irritation, redness, or, in rare cases, darkening of the eyelid skin or iris. This is why a patch test is always recommended.

Peptides and Conditioning Ingredients (e.g., Biotinoyl Tripeptide-1)

Peptide-based serums, like those from The Ordinary and DIME, are generally considered the "cleaner" or more gentle alternative. They focus on fortifying and nourishing the existing lashes.

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• Mechanism: Peptides, often combined with vitamins like Biotin and moisturizing agents like Hyaluronic Acid and Panthenol, work to strengthen the lash structure, prevent breakage, and create a healthy environment for the follicle. They improve the look of fullness and thickness by making the lashes you already have healthier and more resilient, thereby improving lash retention.
• Considerations: Results are often more subtle and take longer to appear (typically 8–12 weeks), but they carry a much lower risk of irritation, making them perfect for sensitive eyes.

How to Maximize Your Eyelash Serum Results

To ensure you get the most value and the best results from your Ulta eyelash growth serum investment, consistency and proper application are paramount.

1. Apply Daily (and Only Once): The vast majority of serums are designed for once-a-day application, typically at night after your skincare routine. Applying it more than once will not speed up the results and only increases the risk of irritation and product waste.

2. Use on Clean Skin: The serum must be applied directly to clean, dry skin along the upper lash line—just like liquid eyeliner. Any residue from makeup, mascara, or eye cream will create a barrier and prevent the active ingredients from reaching the hair follicle.

3. Be Patient: The lash growth cycle takes time. While some users report seeing initial changes in as little as four weeks, the full, dramatic results—the "after" photo moment—typically takes 8 to 12 weeks of consistent, nightly use. Do not give up after a month!

4. Consider a Primer: For an immediate boost to your lash volume while you wait for the serum to work, consider using a lash primer, such as Lancôme’s Cils Booster XL, which is also available at Ulta. This vitamin-infused product thickens and conditions lashes before mascara application.