The 5 Major Moves Blake Griffin Is Making Now After His NBA Retirement

The high-flying era of Blake Griffin has officially ended, but his second act is just beginning. Following a storied 14-year career that redefined the "Lob City" Los Angeles Clippers and earned him six NBA All-Star selections, Griffin officially announced his retirement from professional basketball on April 16, 2024. This announcement immediately shifted the focus from his on-court dunks to his off-court endeavors, which are proving to be just as dynamic and diverse as his playing style. The former Rookie of the Year is now carving out a multi-faceted career path in media, entertainment, and venture capital, ensuring he remains a prominent figure in the sports and business worlds.

As of late 2024, the question of "what does Blake Griffin do now" has a complex and fascinating answer. He has quickly transitioned from a power forward to a sought-after television personality, an angel investor with a focus on tech and health, and a co-owner of a growing production company. This article dives deep into the major moves and business ventures that are defining the next chapter for the legendary NBA star, providing the freshest and most up-to-date look at his post-playing career.

Blake Griffin: A Complete Biographical Profile and NBA Career Timeline

Blake Austin Griffin was born on March 16, 1989, in Oklahoma City, Oklahoma. His athletic prowess was evident early, leading to a dominant college career at the University of Oklahoma before becoming the consensus National Player of the Year in 2009.

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• Full Name: Blake Austin Griffin
• Date of Birth: March 16, 1989
• Place of Birth: Oklahoma City, Oklahoma
• Height: 6 ft 9 in (2.06 m)
• NBA Draft: 1st overall pick in the 2009 NBA draft by the Los Angeles Clippers.
• NBA Career Span: 2010–2023 (missed his first season due to injury)
• NBA Teams: Los Angeles Clippers (2009–2018), Detroit Pistons (2018–2021), Brooklyn Nets (2021–2022), Boston Celtics (2022–2023).
• Retirement Date: April 16, 2024.
• Key Career Accolades: 6× NBA All-Star, 5× All-NBA selection, NBA Rookie of the Year (2011), NBA Slam Dunk Contest champion (2011).

Griffin's career was defined by his incredible athleticism and spectacular dunks, particularly during his time with the Clippers, where he earned the nickname "Blake Show." His partnership with Chris Paul and DeAndre Jordan formed the core of the exciting "Lob City" era. Though later years were marked by injuries, he remained a respected veteran presence, finishing his career with the Boston Celtics in the 2022–2023 season.

The New Chapter: Blake Griffin’s Highly Sought-After Media Career

The transition from the court to the broadcast booth has become a common path for retired NBA stars, but Blake Griffin is emerging as one of the most sought-after TV free agents in the industry. His quick wit, insightful analysis, and natural comedic timing have made him a hot commodity for networks preparing for the NBA's next media rights deal.

Landing a Major Role with Prime Video

One of Griffin's most concrete post-retirement moves is his upcoming role with Amazon’s Prime Video. In January 2024, before his official retirement, it was announced that he would be joining the platform as an analyst. This role will see him contributing to Prime Video's new sports programming, likely covering the NBA when their new media deal begins. This opportunity allows him to stay directly connected to the game he loves while leveraging his unique perspective as a recently retired superstar.

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A Natural Fit for Comedy and Entertainment

Griffin's appeal extends beyond traditional sports analysis. Throughout his playing career, he was known for his appearances in commercials, sketch comedy, and stand-up routines. This background makes him a compelling figure for networks like NBC and Amazon, who are looking for personalities that can blend sports knowledge with entertainment value.

His post-playing career is set to blend serious sports commentary with his established flair for comedy, making him a dynamic and versatile media personality. This dual-threat capability is a major reason he is considered a high-value asset in the competitive world of sports broadcasting.

Blake Griffin Enterprises: Building a Venture Capital and Production Empire

Griffin's long-term vision was always clear: to build a successful second career in business and entertainment. Even while still playing, he stated his goals for a post-basketball life. Today, his business ventures are managed through his family office, Blake Griffin Enterprises, which acts as his investment arm.

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Strategic Angel Investing and Portfolio Focus

As an angel investor, Griffin has strategically focused his capital on a diverse portfolio of companies, demonstrating a keen interest in forward-thinking sectors. His investment activities began as early as 2011. His current portfolio emphasizes:

• Technology (Tech): Investing in innovative technology startups.
• HealthTech: Focusing on companies that blend health and technology.
• Consumer Goods (CPG): Supporting brands in the consumer product space.
• Entertainment: Leveraging his industry connections to back media and content ventures.

This hands-on approach to venture capital shows that Griffin is not merely a passive investor but an active participant in the startup ecosystem, looking to make a significant impact outside of basketball.

The Production Company: Mortal Media

A key pillar of Griffin's entertainment strategy is his production company, Mortal Media. This venture is co-owned with NFL star Ryan Kalil, showcasing a collaboration across professional sports. Mortal Media is dedicated to developing and producing compelling content across various platforms, including film, television, and digital media. The company’s focus is on bringing unique and engaging stories to life, effectively transitioning Griffin from a subject of sports media to a creator of entertainment content.

Life Post-NBA: Golf, Family, and a Newfound Appreciation for Time

While his new career is demanding, Griffin has also embraced the personal benefits of retirement. He is a father of two, and his post-NBA life allows for more time with his family. The intense travel and training schedule of a professional athlete has been replaced with a more manageable routine.

One of his favorite pastimes is golf. Griffin has been open about his love for the sport, noting that he will have to cut back on his time on the golf course once his new broadcasting commitments ramp up with the start of the next NBA season. This balance of high-profile work and personal leisure defines the current phase of his life.

Ultimately, Blake Griffin's current activities paint a picture of a successful transition. He has expertly leveraged his celebrity, business acumen, and natural charisma to secure a prominent spot in the next generation of sports media personalities and venture capitalists. The question is no longer "What can Blake Griffin do on the court?" but "What empire will Blake Griffin build next?"