5 Shocking Revelations About Cardi B's Makeup Brand: The Revolve Partnership & 'Bardi Beauty' Mystery

The world of celebrity beauty is about to get a major shakeup, and all eyes are on the Grammy-winning rapper, Cardi B. As of December 15, 2025, the question of whether she will launch her own makeup and beauty line has moved from a long-standing rumor to a confirmed, high-stakes business venture, thanks to a massive partnership with a major retail giant.

The journey to a Cardi B beauty empire has been filled with trademark filings, false starts, and intense speculation, but recent announcements have solidified her position as the next celebrity mogul to enter the cosmetics arena, following in the footsteps of Rihanna and Kylie Jenner. This article breaks down the five most crucial and up-to-date facts you need to know about the impending launch.

Belcalis Marlenis Almánzar: The Entrepreneurial Profile

• Full Name: Belcalis Marlenis Almánzar
• Stage Name: Cardi B
• Born: October 11, 1992 (Age 33 as of 2025)
• Birthplace: The Bronx, New York City, U.S.
• Occupation: Rapper, Songwriter, Actress, Television Personality, Entrepreneur
• Notable Achievements: Grammy Award winner, multiple Guinness World Records, first female rapper with multiple Diamond-certified songs.
• Company Name for Beauty Ventures: Washpoppin Inc.
• Known Business Ventures: Fashion Nova collection, Reebok partnership, and the newly announced joint venture with Revolve Group.

1. The Confirmed Joint Venture with Revolve Group

The most significant and recent development in Cardi B’s beauty journey is her exclusive joint venture with the Revolve Group, a major milestone for both the artist and the retail giant. This collaboration, officially announced in April, represents Cardi B’s first owned apparel and beauty brand, signaling a bold step into the fashion and cosmetics industry.

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The partnership is not just a standard collaboration; it is a high-stakes move aimed at building a billion-dollar empire, positioning Cardi B as a formidable figure among celebrity beauty moguls. While the exact name of the beauty line under the Revolve umbrella remains a closely guarded secret, the partnership itself confirms that a professional, large-scale cosmetics launch is imminent.

This venture also marks Revolve’s official expansion into the beauty sector, demonstrating the immense confidence the retailer has in Cardi B’s influence and business acumen.

2. The True Status of the 'Bardi Beauty' Trademark

For years, the name "Bardi Beauty" has been the central entity in all discussions about Cardi B's potential makeup brand. Her company, Washpoppin Inc., filed a trademark application for the name "Bardi Beauty" with the U.S. Patent and Trademark Office (USPTO) back in April 2021.

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However, the status of this trademark is currently complex. While the filing initially covered a wide array of products, including skincare, makeup, fragrance, and hair products, there are indicators that the original 2021 trademark may have lapsed or been abandoned. The lack of a definitive product launch under this name since 2021, coupled with the announcement of the *new* Revolve joint venture, suggests that "Bardi Beauty" may have been a preliminary name that did not move forward. The new brand name under the Revolve partnership is the one to watch.

3. The Extensive Product Scope: More Than Just Makeup

The initial "Bardi Beauty" trademark filing revealed the ambitious scope of Cardi B’s vision for her beauty empire. It was not limited to just makeup; the application covered a vast range of cosmetics and personal care items. This broad scope is a strong indicator of the direction the new Revolve beauty line will take.

The products listed in the original filing included:

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• Skincare: Cleansers, moisturizers, lotions, and facial treatments.
• Cosmetics/Makeup: Foundations, lipsticks, eye shadows, and contour kits.
• Fragrance: Perfumes and body mists.
• Hair Products: Shampoos, conditioners, and styling tools.
• Nail Products: Nail polish and nail care accessories.

This comprehensive approach shows that Cardi B is aiming to compete directly with other major celebrity beauty brands that offer full-spectrum lines, from skincare to hair care and nail polish. The brand is expected to embody her signature bold, vibrant, and Bronx-inspired aesthetic, promising highly pigmented and high-impact products.

4. The Debunked Rumor: 'Kulture Wave Beauty' is Not the Name

In the past, rumors circulated about Cardi B launching a beauty line named "Kulture Wave Beauty," a name reportedly inspired by her children, Kulture and Wave. Some reports even went so far as to detail a supposed six-phase skincare line and a partnership with a specific lab.

However, these rumors were definitively shut down by her team, with reliable sources confirming that the claims regarding a "Kulture Wave" product line were "totally false." This highlights the intense speculation surrounding any business move by the rapper and underscores the importance of relying on official announcements, such as the confirmed Revolve partnership, for accurate information.

5. The Billion-Dollar Blueprint: Following the Moguls

Cardi B’s move into the beauty space is a calculated business decision that follows a proven blueprint established by other successful celebrity entrepreneurs. The success of Fenty Beauty by Rihanna and Kylie Cosmetics by Kylie Jenner has demonstrated the massive financial potential of a celebrity-owned beauty brand with a strong, authentic connection to its founder.

Cardi B’s brand promises authenticity, drawing on her personal struggles with skin breakouts and her desire to create products that enhance the natural glow for all skin types. The partnership with Revolve provides the necessary infrastructure, logistics, and retail platform to achieve a massive scale. While the official launch date and product details are still pending, the joint venture sets the stage for a highly anticipated debut that could redefine the celebrity beauty landscape in the coming year.