5 Reasons Why Doechii’s ‘Tape On Eyes’ Look Became The Hottest Viral Beauty Trend Of 2025

The beauty world is constantly looking for the next disruptive trend, and as of late 2024 and into 2025, no look has been more polarizing and captivating than Doechii’s signature "tape on eyes" or visible face tape. This bold aesthetic choice, which intentionally leaves the edges of cosmetic lifting tape exposed, has transcended mere makeup to become a powerful fashion statement, cementing the Grammy-nominated rapper's status as a true visionary in the beauty space.

The look is more than just a quick fix; it’s a deliberate, edgy act of performance art that challenges conventional beauty standards, which typically demand that face-lifting techniques remain concealed. Doechii, known for her unapologetic attitude and unique style, has turned a hidden Hollywood secret into a must-see accessory, sparking countless tutorials and deep-dive analyses across TikTok and Instagram.

Doechii: Biography, Career Highlights, and The Swamp Princess Vibe

Jaylah Ji'mya Hickmon, known professionally as Doechii, is an American rapper and singer whose dynamic energy and genre-blending music have quickly propelled her to global stardom. Born on August 14, 1998, the artist hails from Tampa, Florida, a connection she often references, notably with her fanbase, affectionately known as “The Swamp,” and her mixtape title, Alligator Bites Never Heal.

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Her career trajectory is a testament to resilience, as she overcame personal struggles and a period of homelessness before achieving success. Doechii initially gained significant traction with songs that went viral on TikTok, including "Anxiety" and "Denial Is a River."

• Birth Name: Jaylah Ji'mya Hickmon
• Date of Birth: August 14, 1998
• Hometown: Tampa, Florida
• Fanbase: The Swamp
• Key Songs/Projects: "Anxiety," "Denial Is a River," Alligator Bites Never Heal
• Major Milestones: Grammy-nominated artist, Coachella performer (2023), acting debut.
• Signature Aesthetic: Bold makeup, extraordinary eye looks, colored contacts, and the visible face tape.

Her rapid ascent saw her taking the stage at major events like Coachella in 2023, where her powerful performance solidified her reputation as a rising megastar. Doechii’s willingness to experiment with fashion and beauty, often in collaboration with her makeup artist, Dee Carrion, is a core part of her public persona and her ongoing beauty evolution.

The True Meaning Behind the Visible Face Tape Trend

The "tape on eyes" look, which is a variation of the wider "face tape" trend, is a technique traditionally used in Hollywood and by professional makeup artists to achieve a temporary, non-surgical facelift effect.

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What is Cosmetic Face Tape?

Cosmetic face tape consists of small, adhesive strips, often made from clear or skin-colored material, attached to elastic strings. These strips are strategically placed on the skin—near the hairline, temples, or behind the ears—and pulled taut to gently lift the skin. The result is a smoother, more defined facial contour, particularly around the jawline and the eyes, creating a snatched, lifted appearance.

Why Does Doechii Leave It Visible?

The revolutionary aspect of Doechii’s look is that she intentionally leaves the tape and the strings visible, turning a cosmetic tool into an avant-garde accessory. While most users meticulously hide the edges of the tape under wigs, hair, or heavy makeup, Doechii features it prominently, often decorating the strips with rhinestones or other embellishments to make them even more visible.

In a November 2024 TikTok post, Doechii herself provided the simplest and most direct explanation for the bold choice, stating plainly: "Okay, so the face tapes are there on purpose because it's c-nt." This statement perfectly encapsulates her brand: confident, boundary-pushing, and unapologetically fierce. It transforms the tape from a tool of concealment into a symbol of self-assured style and a nod to the theatricality of high-fashion glam.

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How to Recreate Doechii's Viral 'Tape on Eyes' Look: A Step-by-Step Guide

Recreating Doechii's iconic look requires embracing the visible element—the opposite of traditional face taping. This is a high-glam, dramatic look that focuses on a sharp, lifted eye and temple area, often paired with her signature matte lip combo and bold eye makeup.

The Essential Tools

• Cosmetic Face Lift Tape: Look for kits that include both the adhesive patches and the elastic strings with hooks. These are widely available online.
• Styling Clips/Hairpins: To secure the strings under your hair.
• Rhinestones or Jewels: Optional, but highly recommended for the full Doechii effect, as her makeup artist, Dee Carrion, has often embellished the tape.
• Heavy Pink Blush: To complement the lifted cheekbone look.

Detailed Application Technique

The goal is a high, tight lift that is clearly visible at the temples, creating a dramatic fox-eye effect.

1. Prepare the Skin: Ensure the areas where the tape will be applied (usually the temples, near the hairline) are clean, dry, and free of oil or heavy moisturizer for maximum adhesion.
2. Apply the First Tape: Peel the backing off the first adhesive patch. Place it strategically near your temple or just above the end of your eyebrow, pulling the skin gently upward and backward toward your hairline. Press firmly to secure the tape.
3. Attach the String: Hook the elastic string onto the first patch.
4. Apply the Second Tape: Take the second adhesive patch (with the string attached) and pull the string across the back of your head (concealed under your hair). Place the second patch on the opposite temple, pulling until you achieve the desired level of lift and tightness around the eyes.
5. Secure and Conceal the String: Once the lift is perfect, secure the elastic string at the back of your head using a hairpin or a strong clip, or simply hide the middle section under your hair. The key difference here is that you will leave the edges of the tape visible on both temples.
6. Embellish the Tape (The Doechii Signature): If you want the full viral look, apply small rhinestones or glitter directly onto the visible tape patches. This transforms the functional tape into a decorative element, making the statement unmistakable.
7. Complete the Glam: Finish the look with a bold eye wing, dramatic lashes, and a generous application of blush, often a heavy pink, to enhance the sculpted cheekbones created by the lift.

This technique is a clear example of how Doechii uses beauty to express individuality and push the boundaries of what is considered 'finished' or 'polished' in celebrity glam, making her visible face tape a defining element of her powerful and unique aesthetic.