Ford's 'Model T Moment': 5 Strategic Moves Redefining The Ford Model Company For 2025 And Beyond

The Ford Motor Company is not the company you think it is. As of late 2025, the century-old automotive giant is undergoing one of the most radical structural transformations in its history, pivoting on a three-pronged business model designed to separate its profitable legacy business from its costly, yet critical, electric future. This strategy, led by CEO Jim Farley, has created a stark contrast in its financial reporting, where one division is generating billions in profit while another is hemorrhaging cash—all in preparation for a massive, game-changing reveal dubbed the "Model T Moment." The company's current operating structure has been deliberately split into three distinct, customer-focused business units: Ford Blue, focusing on internal combustion engine (ICE) and hybrid vehicles; Ford Model e, dedicated to electric vehicles and software development; and Ford Pro, the powerhouse commercial and fleet segment. This clear segmentation allows investors and analysts to see the true profitability of each segment, revealing a dynamic and often volatile path toward a fully electrified future. The latest financial results from the second and third quarters of 2025 show that while the EV transition is proving to be a massive financial challenge, the commercial segment is currently funding the entire revolution.

The New Ford Model Company: A Three-Pillar Structure

Ford Motor Company's strategic reorganization is the core of its current identity. The company no longer operates as a single entity but as three highly specialized divisions, each with its own goals, P&L (Profit and Loss), and market focus. This structure is essential for understanding where Ford is investing its capital and where its future growth is expected to come from.

1. Ford Model e: The High-Cost, High-Stakes Future

Ford Model e is the division tasked with inventing, scaling, and developing breakthrough electric vehicles, advanced battery technology, and embedded software. It is the company's bet on the future, but it is currently a significant financial drain.

• 2025 Financial Reality: Despite a substantial doubling of revenue in the second quarter of 2025, the Model e division reported an EBIT (Earnings Before Interest and Taxes) loss of $1.3 billion. Year-to-date losses for the first half of 2025 amounted to approximately $3.6 billion, with the full-year loss outlook projected to be between $5.0 billion and $5.5 billion.
• Key Products: The division is responsible for the F-150 Lightning, Mustang Mach-E, and E-Transit.
• The Core Challenge: The losses stem from the massive investment required for next-generation product development, supply chain restructuring, and the high cost of raw materials and battery production. These losses are viewed by the company as necessary capital expenditures to secure long-term market leadership in the EV space.

2. Ford Pro: The Profit Powerhouse

Ford Pro is the undisputed financial champion of the Ford Model Company. This division focuses on commercial vehicles, fleet sales, and a rapidly expanding suite of digital services. It is the segment that is currently generating the capital to fund the Model e division's expensive transition.

• Record-Breaking Profitability: Ford Pro reported an exceptionally strong Q2 2025, with a massive EBIT of $2.3 billion and an impressive 12.3% margin on $18.8 billion in revenue. The full-year EBIT outlook for 2025 is projected to be between $7.5 billion and $8.0 billion.
• Innovation Driver: The staggering profitability is increasingly driven by software and services. The Ford Pro Intelligence platform, which offers telematics and digital fleet management subscriptions, has seen a 40% increase in connected commercial vehicles over the last two years, with approximately 674,000 active subscriptions.
• Key Products: Best-selling commercial vehicles like the Transit van, the Super Duty line, and the Maverick pickup, which recorded a third-quarter record with nearly 60% of buyers being new to the Ford brand.

3. Ford Blue: The Hybrid and ICE Anchor

Ford Blue is the legacy business, focusing on high-volume, profitable internal combustion engine (ICE) and hybrid vehicles. It serves as a stable anchor, providing consistent revenue and profits while the Model e transition takes place.

• Stable Revenue: This division remains a significant revenue stream, generating $21 billion in revenue in Q1 2025.
• Hybrid Focus: A key part of the Ford Blue strategy is the aggressive push into hybrid technology, offering a profitable bridge for customers not yet ready for full electric. The company is setting its sights on making 40% of all global sales electric by 2030, with hybrids playing a crucial role in the interim.
• Key Products: Iconic models such as the Ford F-150 (non-electric), the Bronco, and the Explorer.

The August 11, 2025 'Model T Moment' and Next-Gen EV Platform

The most anticipated strategic announcement for the Ford Model Company centers on a date that CEO Jim Farley has personally marked as a "Model T Moment": August 11, 2025. This event is not just a product launch; it signifies a revolutionary shift in Ford's approach to electric vehicle manufacturing, echoing the transformative impact of the original Model T and the assembly line. The core of this "Moment" is the unveiling of a next-generation EV platform and a radically simplified, highly efficient assembly system.

The goal is to introduce a new family of affordable, high-efficiency electric vehicles designed to compete directly with low-cost EV manufacturers. This new platform is expected to dramatically reduce production costs, directly addressing the massive losses currently plaguing the Model e division. The first product from this new architecture is slated to be a midsize electric pickup truck, expected to launch in 2027.

Ford's $5 Billion Bet on Battery and Manufacturing Innovation

The strategic shift is backed by a massive capital investment in manufacturing and battery technology, securing the company's supply chain and production capacity for the new EV era. Ford is investing approximately $5 billion and creating or securing nearly 4,000 jobs across key facilities in the United States.

• BlueOval Battery Park Michigan: This facility is a crucial component of the company's plan to bring battery production in-house, ensuring a stable and cost-effective supply of next-generation battery packs.
• Louisville Assembly Plant: This plant is receiving a major investment to retool and prepare for the production of the new family of electric vehicles, leveraging the new, simplified manufacturing process.
• Advanced Battery Technology: The company is heavily focused on developing next-generation battery packs that are projected to offer impressive advancements in range, charging speed, and durability for its 2025 and 2026 models. This investment in proprietary battery technology is critical to achieving the cost parity needed for the "affordable" EVs promised in the Model T Moment.

In summary, the Ford Model Company is a study in contrasts: a highly profitable commercial segment (Ford Pro) is funding the deep, multi-billion dollar losses of its future EV segment (Ford Model e), while the stable legacy business (Ford Blue) provides a reliable financial base. The entire company is focused on a single, high-stakes moment in August 2025, which promises to redefine its manufacturing and product strategy for the next decade. The success of the next-generation EV platform and the ability to turn Model e into a profitable venture will ultimately determine Ford's long-term competitive position in the global automotive landscape.