7 Secrets Of Plein Air Cafe: Chicago's French Atelier That Just Launched A New Wine Shop

As of December 15, 2025, Plein Air Cafe remains one of Chicago’s most aesthetically pleasing and operationally fresh dining destinations, especially with its exciting new venture. Nestled adjacent to the iconic Robie House on the University of Chicago campus, this French atelier-inspired eatery continues to draw crowds with its serene environment and European-inflected menu, proving that a cafe can be both a culinary spot and a work of art. The biggest buzz, however, is the launch of its new retail wine shop, Plein Air La Cave, which completely redefines the neighborhood's wine experience. This in-depth look reveals the seven essential secrets behind the cafe’s enduring success, its unique connection to the art world, and why its latest expansion is a game-changer for Chicago’s Hyde Park neighborhood and beyond. The cafe, a partnership between industry veterans Soo Choi and Kevin Heisner, has successfully cultivated a space that embodies its name—"in the open air"—offering a bright, warm retreat from the city hustle.

The Canvas of Chicago's Hyde Park: Plein Air Cafe's Unique Profile

Plein Air Cafe & Eatery is not just a coffee shop; it's a meticulously designed concept that pays homage to the 19th-century French art movement it's named after. The establishment is a cornerstone of the Hyde Park community, offering a blend of sophisticated design and comforting, high-quality food.

• Location: 5751 S Woodlawn Ave, Chicago, IL 60637.
• Setting: Situated in the heart of the University of Chicago campus, directly next to Frank Lloyd Wright's historic Robie House.
• Concept: French atelier-inspired cafe, designed to be a warm, serene environment that encourages savoring coffee, food, and design.
• Co-Owners: Soo Choi and Kevin Heisner, who are credited with creating the cafe's unique "caffeinated aesthetics."
• Culinary Partnership: The original menu was a collaboration with renowned chef Art Jackson of Pleasant Farms and Pleasant Pies, focusing on simple, comforting dishes with European twists.
• Mission: To provide a space for guests to feel inspired, much like the artists who painted *en plein air*—outdoors, capturing the light and atmosphere.
• Operational Status: Fully operational with current hours (typically Mon-Fri, 7am-8pm; Sat-Sun, 8am–6pm), offering in-store pickup and delivery via DoorDash and Grubhub.

The cafe's architecture and interior design are intentionally minimalist yet inviting, using natural light and clean lines to evoke the feeling of being in a creative, open-air studio. This atmosphere makes it a favorite spot for University students, faculty, and Hyde Park residents seeking a tranquil space for work or relaxation.

5 Must-Try Menu Items That Define 'Caffeinated Aesthetics'

The menu at Plein Air Cafe is a curated selection of breakfast, lunch, and pastry items that perfectly complement the cafe's sophisticated yet approachable vibe. They focus on fresh ingredients and thoughtful preparation, making each item a standout.

1. The Latte (Most Ordered Item): While seemingly simple, the cafe's Latte is consistently cited as the most popular item. Its quality reflects the cafe's dedication to superior coffee and skilled baristas, making it the essential morning ritual for many patrons. The coffee program here is a key entity.
2. Plein Grain Bowl: A hearty and healthy lunch option, the Plein Grain Bowl is a signature dish. It typically features a blend of ancient grains, fresh vegetables, and a savory dressing, embodying the cafe's commitment to light, satisfying fare. This is a popular choice among the University of Chicago crowd.
3. The Breakfast Croissant Sandwich: A classic European-style breakfast elevated. Served on a flaky, house-made croissant, it's the perfect balance of savory and buttery, often featuring high-quality eggs and your choice of protein. It represents the "comforting European dishes" philosophy.
4. Vegan Tartine: Showing a commitment to diverse dietary needs, the Vegan Tartine is a favorite. A tartine is an open-faced sandwich, often featuring seasonal vegetables, spreads, and herbs on toasted artisan bread. Its vibrant colors and fresh flavors are a nod to the "plein air" focus on nature.
5. House-Made Pastries: The cafe's pastry case is a rotating showcase of talent, featuring everything from classic French pain au chocolat and almond croissants to unique seasonal scones. These are perfect for a quick bite or pairing with an afternoon espresso.

The cafe’s commitment to quality extends to its drink bar, which features specialty teas, fresh-pressed juices, and a rotating selection of seasonal beverages. Their food philosophy is simple: quality ingredients, beautifully presented, in a serene setting.

Plein Air La Cave: The New Chapter in Retail Wine Discovery

The most exciting and current development at the establishment is the announcement and launch of Plein Air La Cave, a dedicated wine shop that dramatically expands the cafe's offerings. This move confirms the owners' vision to be more than just a daytime eatery and provides a significant new source of topical authority for the brand.

The Retail Revolution of Wine

"La Cave," meaning "The Cellar" in French, focuses on offering a curated selection of wines, beers, and spirits that align with the cafe’s sophisticated taste. The true innovation, however, lies in its pricing model. Plein Air La Cave has intentionally priced its wines at a lower retail market mark-up instead of the standard, much higher restaurant mark-up. This strategy is designed to encourage customers to explore and enjoy high-quality wines more frequently, making fine wine accessible to the Hyde Park community and University of Chicago faculty. This is a crucial differentiator in the competitive Chicago dining scene.

A Curated Experience, Not Just a Shop

The wine shop is not merely a retail counter; it's an extension of the cafe's educational and aesthetic mission. They have announced plans for wine tastings and educational events, transforming the act of buying wine into a communal, enriching experience. This focus on wine education and community engagement elevates the brand beyond typical cafe standards. The expansion into Plein Air La Cave demonstrates the entrepreneurial spirit of co-owners Soo Choi and Kevin Heisner. It allows them to leverage their expertise in hospitality to create a multi-faceted destination—a perfect trifecta of coffee, cuisine, and curated wine. The entire concept is a masterclass in building a topical authority brand that serves multiple needs within a single, beautifully designed space.

The Plein Air Philosophy: Art, Design, and Community

The enduring appeal of Plein Air Cafe lies in its successful integration of the Plein Air art movement into its business model. The cafe serves as a physical representation of the movement's principles: a focus on natural light, atmosphere, and the beauty of the everyday. This philosophy manifests in several key entities: the partnership with the Robie House next door, the cafe's role as a meeting place for the University of Chicago's intellectual community, and the emphasis on European-inflected dishes that feel timeless and elegant. From the simple perfection of the Plein Omelet to the comforting complexity of the Meatloaf Tartine, every detail is handled with artistic precision. The cafe has become a true Hyde Park institution, a serene haven where the aesthetics of French design meet the energy of a vibrant academic neighborhood. The launch of Plein Air La Cave simply adds a new, sophisticated layer to this already rich cultural canvas.