5 Secrets To The Company Store Bedding: 2024's Bestsellers, New Collections, And Quality You Need To Know

The Company Store Bedding remains a powerhouse in the luxury home linen market, with a heritage of providing exceptional comfort and quality since 1911. As of December 2025, the brand is not only maintaining its classic, customer-favorite collections but is also making headlines with exciting new collaborations and a continued focus on premium materials and ethical standards.

If you are looking to upgrade your bedroom with high-quality linens, understanding the current landscape of The Company Store’s offerings is essential. From their iconic down comforters to the latest design partnerships, here are the five most important secrets and updates you need to know before making your next bedding investment.

Secret 1: The Bestsellers That Define Quality and Comfort

The foundation of The Company Store’s reputation is built on a few core products that consistently rank as customer favorites year after year. These best-selling layers are what set the standard for the brand’s quality comfort seal, ensuring you get a reliable, luxurious sleep experience.

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The Iconic Comforter Collections

When it comes to warmth and fluffiness, The Company Store's comforters are highly sought after. The top sellers are divided into two main categories: premium down and high-quality down alternative.

• The LaCrosse Comforter: This is arguably their most famous line, consistently praised for its quality. The LaCrosse Light Warmth White King Comforter, in particular, has received positive reviews as recently as June 2024, with customers noting its ability to be both light and fluffy. It’s a staple for those seeking a cloud-like feel.
• Down Alternative Options: For those with allergies or who prefer a synthetic fill, their down alternative comforters are also best-selling items, offering comparable loft and warmth without the down.

Customer-Favorite Bed Sheets

The brand is renowned for its diverse selection of bed sheets, including flat and fitted sheet options that are consistently top-rated. The choice of material often dictates the feel and performance.

• Organic Cotton Percale: Sheets made from Organic Cotton Percale are a favorite for their crisp, cool feel. However, recent 2024 reviews suggest that while the quality is generally high, some customers have expressed disappointment in the feel of the percale sheets compared to previous years, indicating a need to research current customer sentiment on specific collections. The 300-Thread Count Organic Cotton Percale Duvet Cover remains a popular, cozy choice.
• Cotton Sateen: For a silkier, smoother finish, the Solid Cotton Sateen Flat Sheet is a best-seller, with September 2024 reviews praising the luxurious feel and saying, "I absolutely love the sheets!"
• Company Cotton™: This collection, embodying the brand's heritage, is celebrated for its quality, durability, and comfort, often appearing in popular sets like the Company Cotton Jersey Knit Comforter Set.

Secret 2: The Rifle Paper Co. Collaboration is the New Must-Have

The most exciting and current update for The Company Store in 2024 is its vibrant collaboration with Rifle Paper Co. This partnership brings together The Company Store's expertise in premium bedding and comfort with Rifle Paper Co.'s signature, colorful aesthetic and whimsical designs.

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This new collection is a significant departure from the brand's more traditional solid colors and subtle patterns, injecting a bold, fresh energy into their offerings.

What to Expect from the New Collection

• Bold Color Palettes: The collection features a striking mix of colors, including dusk blue, fern green, olive, pink, aqua, peach, and taupe.
• Layering Potential: The pieces are designed to be easily layered with other items sold separately, allowing customers to mix and match for a personalized look.
• Full Range of Home Goods: The collaboration extends beyond just sheets and duvet covers, including new arrivals in home decor and other linens, making it a comprehensive collection for refreshing an entire space.

This partnership is a key indicator that The Company Store is actively pursuing modern design trends while maintaining its commitment to high-quality materials.

Secret 3: The Unwavering Commitment to Premium and Ethical Materials

A major selling point for The Company Store, and a core reason for its topical authority, is its commitment to the sourcing of its raw materials. The brand emphasizes that its products are made from premium raw materials that adhere to the highest environmental and ethical standards.

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The Quality Difference

The brand's longevity and reputation since 1911 are tied directly to its superior craftsmanship.

• Ethical Sourcing: They work only with suppliers and manufacturers who certify safe working environments and ethical practices, giving consumers peace of mind about where their bedding comes from.
• Material Diversity: Beyond the standard cotton, the brand offers a wide variety of materials to suit every sleeper, including flannel, linen, and specialized blends for different weights and warmth levels. This focus on material diversity ensures a perfect match whether you need a heavy winter blanket or a lightweight summer quilt.
• Beyond the Bed: The same commitment to quality extends to their bath linens, pajamas, and loungewear, ensuring a consistent level of luxury across all their home goods.

Secret 4: Understanding The Company Store's Product Range

To maximize your shopping experience, you need to know the full breadth of their offerings. The Company Store is more than just sheets and comforters; it provides a full bedding solution.

The Full Bedding Ecosystem

A truly complete bed requires more than just the top layer. The Company Store excels at providing all the components for a luxurious sleep setup:

• Pillows: They offer a range of pillows, from firm support to soft down, catering to all sleeping styles.
• Mattress Toppers: Essential for adding an extra layer of plush comfort or support, their mattress toppers are considered best-selling items that enhance the sleep surface.
• Duvet Covers and Quilts: These are the decorative and protective outer layers. Their duvet covers and lightweight quilts are highly rated for both style and durability.
• Bed Skirts and Blankets: Completing the look, the collection of bed skirts and various blankets (like throws and thermal blankets) ensures every detail of the bed is covered in quality linens.

This comprehensive approach allows customers to build a cohesive, high-quality bedding ensemble from a single, trusted source.

Secret 5: The Latest Customer Sentiment (2024)

To get a real-world perspective on The Company Store's current performance, it's crucial to look at recent customer reviews. The general consensus remains overwhelmingly positive, but with specific, useful feedback.

Key Takeaways from 2024 Reviews

• Exquisite Linens: Many customers, including those on platforms like Trustpilot, describe their sheet sets as "most exquisite," praising the variety of choices, comfort, style, and how well they wash and wear.
• Durability and Construction: The overall quality and construction are frequently highlighted, with reviews stating that all the linens they have purchased are "made very well."
• Specific Product Praise: Recent reviews in the latter half of 2024 continue to champion specific products, such as the comfortable feel of their Organic Cotton Percale items and the lasting quality of their sateen sheets.
• Minor Disappointments: While the majority of feedback is positive, a few 2024 discussions indicate that the perceived quality of certain materials, like some of their percale sheets, may have slightly dipped for long-time customers who are comparing them to purchases from a few years ago. This suggests new buyers should look at the most recent reviews for the specific material they are interested in.

In summary, The Company Store bedding continues to be a leader in the luxury linen space. The brand's 2024 highlights—the stunning Rifle Paper Co. collaboration, the enduring appeal of best-sellers like the LaCrosse Comforter, and the foundational commitment to premium raw materials—make it a top contender for anyone seeking to invest in a superior sleep experience. By focusing on these five secrets, you can confidently select the perfect bedding that blends timeless quality with current style.