The Unstoppable 'Prime' Of Chico Lachowski: 5 Ways The Brazilian Supermodel Is Redefining His Iconic Career In 2025

Francisco "Chico" Lachowski, the Brazilian supermodel whose name is synonymous with the golden age of male modeling, continues to captivate the fashion world, proving that his 'prime' era is not a moment in the past but a constantly evolving state. As of late 2024 and heading into 2025, the fashion icon is not just resting on his legendary status; he is actively shaping the future of his career with major runway appearances and high-profile editorial work.

The term "Chico Lachowski Prime" has become a cultural shorthand among fans, referring to the peak of his aesthetic and career—often cited as the era of his iconic bearded look and his major campaign dominance. However, with a recent appearance at the Moschino Spring/Summer 2025 show and a confirmed 2025 editorial, it is clear that his current phase is a powerful blend of legacy and cutting-edge relevance.

Francisco “Chico” Lachowski: Complete Biographical Profile

Francisco "Chico" Lachowski is one of the most recognizable and successful male models in the world, renowned for his versatile look and enduring appeal in the high-fashion industry. His journey from a modeling contest winner in São Paulo to a global supermodel is a definitive success story.

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• Full Name: Francisco Lachowski
• Nickname: Chico
• Date of Birth: May 13, 1991
• Place of Birth: Curitiba, Paraná, Brazil
• Nationality: Brazilian
• Ethnicity: Polish, Portuguese, German
• Height: Approximately 6'1" (185 cm)
• Spouse: Jessiann Gravel Beland (Married since 2013)
• Children: Two sons
• Career Start: 2009, after winning the Ford Men’s Supermodel of the World contest in São Paulo.
• Major Campaigns: Dior Homme, Balmain, Hugo Boss, Armani Exchange, Tommy Hilfiger, L'Oréal Paris, Etro.
• Current Status: Supermodel, Influencer, and Family Man.
• Estimated Net Worth: Reported to be in the multi-million dollar range.

Defining the Golden Age: What Fans Call 'Chico Lachowski Prime'

The phrase "Chico Lachowski Prime" is more than just a chronological period; it’s a nostalgic reference to his peak influence and aesthetic dominance in the fashion world, primarily spanning the early to mid-2010s. This era cemented his status as a male supermodel and a cultural icon.

The Campaign Dominance (2010–2015)

Chico’s prime was marked by an unprecedented run of high-profile advertising campaigns and runway exclusivity. After his debut, he quickly became a fixture for the most elite fashion houses. His work with Dior Homme, often under the creative direction of Kris Van Assche, became instantly recognizable, defining the modern, sharp aesthetic of the brand. Simultaneously, he was a key face for Balmain, showcasing a more rugged, rock-and-roll edge that contrasted with his clean-cut work.

The ubiquity of his image during this time—from the tailored suits of Hugo Boss to the casual cool of Tommy Hilfiger and the accessible luxury of Armani Exchange—made him inescapable. This period of intense visibility and versatility is what fans truly associate with his "prime." He wasn't just a model; he was a mood, an aesthetic benchmark for an entire generation of men and fashion enthusiasts.

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The Bearded ‘Dad-Model’ Evolution

A significant part of the "prime" narrative is the evolution of his personal life, which he openly shared with his fans. His marriage to Canadian model Jessiann Gravel Beland in 2013 and the subsequent birth of his two sons added a layer of relatability and maturity to his public persona. Fans often cite the "prime bearded Chico with two kids" as the ultimate version of the model, blending his striking looks with a grounded, family-oriented lifestyle.

This transition into a "dad-model" influencer was groundbreaking. It allowed him to maintain relevance beyond the runway, building a massive social media following where he shares content related to family life, style, and wellness. This blend of high fashion and accessible lifestyle content is a major factor in his enduring appeal and topical authority.

Chico Lachowski’s 2024 & 2025 Projects: The New Prime Era

Far from being a figure of the past, Chico Lachowski’s recent activities demonstrate that his career is entering a new, powerful phase—one defined by selective, high-impact appearances that leverage his legendary status. His work in 2024 and 2025 confirms his ongoing relevance at the highest levels of the industry.

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1. Moschino Spring/Summer 2025 Runway

One of his most significant recent appearances was at the Milan Fashion Week Menswear in June 2024. Chico walked the runway for the Moschino Spring/Summer 2025 show. This event is a critical barometer of a model's current standing, and his presence underscored that he is still a preferred choice for major European luxury houses. His ability to command the runway after over a decade in the industry speaks volumes about his professional longevity and star power. He was also seen attending the 2024 Cannes Film Festival, giving a glimpse into his day in an exclusive diary for VMAN, further confirming his high-profile editorial and event circuit presence.

2. High-Fashion Editorial Features (2025)

Chico is scheduled to appear in a major editorial for Numéro Homme Netherlands in March 2025, following a feature in Numéro Homme Switzerland in 2024. Securing covers and major features in influential international fashion publications like *Numéro Homme* is a clear indicator that he remains a vital figure for aesthetic inspiration and commercial appeal. These features often dictate trends and showcase the model in a new light, keeping his portfolio fresh and exciting for both old and new fans.

3. The Enduring Power of Social Media

While his initial fame was built on print and runway, his current influence is amplified by his massive digital presence. Chico has successfully transitioned his modeling career into a powerful personal brand on platforms like Instagram. He was recognized as a Social Media Star of the Year by Models.com multiple times, including 2014 and 2019, highlighting his consistent ability to engage a global audience. His feed is a curated mix of professional shoots, behind-the-scenes fashion insights, and authentic family moments, making him a relatable yet aspirational figure.

4. Topical Authority and Legacy Status

Chico Lachowski has moved beyond the status of a working model to that of a fashion legend. He is often cited in fashion history discussions alongside other aesthetic icons of the 2000s and 2010s, solidifying his legacy. His continued work with brands like L'Oréal for grooming and beauty campaigns speaks to his long-term commercial value and trustworthiness. This legacy status allows him to be selective, choosing projects that align with his personal brand and family values, which ultimately strengthens his topical authority in the men's fashion and lifestyle niche.

5. Inspiring the Next Generation

As one of the highest-paid male models, Chico’s career trajectory serves as an inspiration for aspiring models worldwide. His longevity, combined with his ability to maintain a successful family life, offers a rare blueprint for success in a demanding industry. His continued commitment to fitness, style, and professional excellence ensures that he remains a benchmark for male models globally. His current 'prime' is a testament to consistency, adaptability, and the power of building a sustainable personal brand in the digital age.