The internet exploded when pop music super-producer Benny Blanco was featured in People magazine’s highly-anticipated 2024 "Sexiest Man Alive" issue. While he didn't take the coveted top spot, his inclusion in the special feature section sparked a massive, polarizing debate across social media, instantly becoming one of the most talked-about pop culture moments of late 2024 and continuing into the current date of December 2025.
This feature wasn't just a simple mention; it was a deep dive into the man behind the hits, focusing on his relationship with superstar Selena Gomez, his laid-back style, and his surprising new role as a culinary personality. The choice challenged traditional definitions of "sexy," forcing a conversation about whether success, authenticity, and a great sense of humor now outweigh the chiseled jawline and movie star status typically associated with the title.
The Complete Profile: Benjamin Joseph Levin, The Hitmaker
Before he became a controversial figure in the "Sexiest Man Alive" discussion, Benny Blanco—born Benjamin Joseph Levin—was already one of the most successful and prolific figures in modern music. His career is defined by an astonishing list of collaborations and chart-topping singles.
- Full Name: Benjamin Joseph Levin
- Known As: benny blanco (stylized in all lowercase)
- Date of Birth: March 8, 1988
- Age: 37 (as of December 2025)
- Birthplace: Reston, Virginia, U.S.
- Occupation: Record Producer, Songwriter, Artist, Author, Actor
- Career Highlights: Over 15 No. 1 singles, 11 Grammy nominations, and two BMI Songwriter of the Year Awards.
- Major Collaborations: Ed Sheeran, Justin Bieber, Katy Perry, Rihanna, Maroon 5, The Weeknd, Britney Spears, Sia, Kanye West, and Halsey.
- Notable Projects: Co-created two labels, Mad Love Records and Friends Keep Secrets. He also released his debut cookbook, Open Wide: A Cookbook for Friends.
- Relationship Status: Dating actress and singer Selena Gomez since 2023.
- Estimated Net Worth: $50 million (as of 2025), largely amassed from producing hit songs and the sale of his music catalog.
The Controversy: Why The Internet Called It A "Joke"
The moment People magazine's Sexiest Man Alive issue hit the stands featuring Benny Blanco, social media erupted in a firestorm of disbelief and mockery. For many, Blanco, with his signature scruffy beard, relaxed fashion, and unpolished charm, was the antithesis of the typical winner, such as Chris Evans or Michael B. Jordan.
The backlash wasn't a personal attack on Blanco, but rather a reaction to the magazine's non-traditional choice. Critics and online trolls quickly dubbed the feature a "joke," questioning the criteria for the honor. This reaction highlights a significant cultural divide: the battle between classic Hollywood sex appeal and a new, more relatable definition of attractiveness based on personality, talent, and success.
However, the controversy inadvertently achieved a massive win for the producer. The intense debate amplified his name, generating millions of social media impressions and making his feature one of the most talked-about aspects of the entire issue. His inclusion can be seen as a deliberate move by People to redefine and expand the scope of what "sexy" means in the modern era, focusing on influential figures beyond the standard movie star mold.
The Selena Gomez Factor: The Ultimate Endorsement
Undoubtedly, a significant part of Blanco's increased visibility and the ensuing debate is his high-profile relationship with global superstar Selena Gomez. Gomez, who has been fiercely supportive of her boyfriend, publicly celebrated his feature, shutting down critics and cementing his status as a desirable partner.
Gomez’s staunch defense and public displays of affection—sharing sweet photos and praising his character—provided the ultimate celebrity endorsement. The narrative shifted from "Why him?" to "He must be doing something right to have won over Selena Gomez." This relationship provided the human, emotional context that fueled the public's curiosity and the magazine's editorial angle, positioning Blanco not just as a producer, but as a devoted and charming partner.
Benjamin’s Rules for Being a Sexy Gentleman
Instead of focusing on physical fitness or fashion, Benny Blanco's feature in the magazine revolved around his "Rules for Being a Sexy Gentleman," proving that his appeal is rooted in his character and lifestyle, not just his looks. This list of principles, which Blanco shared exclusively with People, offers a glimpse into the values that have made him a successful collaborator and, more recently, a beloved partner.
The producer emphasized that "Chivalry's Not Dead," suggesting that genuine kindness, thoughtfulness, and an appreciation for the simple things are the new benchmarks for sex appeal. His rules, which often revolve around food and authentic connection, resonate with a generation tired of curated perfection.
- Be Authentic: Blanco is celebrated for his genuine, unpretentious demeanor. He doesn't conform to the typical celebrity image, preferring a relaxed, down-to-earth persona.
- Love Language is Food: A key aspect of his appeal is his passion for cooking, which he documented in his successful cookbook, Open Wide. He believes cooking for others is the ultimate act of love and generosity.
- Generosity and Collaboration: His success is built on his ability to collaborate and elevate other artists, a trait that translates into a generous and supportive personal life. This professional excellence adds a layer of intellectual "sexy" to his profile.
The Lasting Impact on Pop Culture and Masculinity
Benny Blanco's inclusion in the Sexiest Man Alive issue is more than a fleeting celebrity moment; it marks a significant shift in pop culture's definition of desirable masculinity. The feature validates the idea that success, creativity, and emotional availability—not just physical perfection—are qualities that make a man attractive.
For a man who has spent two decades behind the scenes, penning hits for everyone from Ed Sheeran to The Weeknd, this moment in the spotlight is a testament to his enduring topical authority in the music world and his newfound status as a cultural figure. His story encourages men to embrace their authentic selves, proving that a successful, generous, and genuinely happy man—even one who looks like he just rolled out of bed—can be considered one of the "Sexiest Men Alive."
The intense public reaction, while initially negative, ultimately cemented his relevance, turning an editorial choice into a major cultural talking point about modern love, success, and the true meaning of sex appeal.
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