5 Surprising Facts About Harry & David's 2025 Comeback: From Pears To Pop-Ups

Few names are as synonymous with luxury food gifts and holiday cheer as Harry & David. While most people recognize their iconic gift baskets and signature Royal Riviera Pears, the company is making waves in late 2025 with a strategic pivot that signals a major shift in their retail strategy, moving beyond their traditional direct-mail and e-commerce model.

Operating as a wholly-owned subsidiary of the massive 1-800-Flowers.com, Inc. family of brands, Harry & David is leveraging its brand recognition to engage in what is being called "experiential retail." This move, timed perfectly for the crucial holiday shopping season, is the freshest update for the Oregon-based gourmet giant, proving that even a century-old company can adapt to the modern shopping landscape.

The Founders: Harry and David Rosenberg Biography & Company Profile

The story of Harry & David is deeply rooted in family history and the unique agricultural conditions of Southern Oregon’s Rogue Valley. The company’s foundation was laid long before the two famous brothers took the reins, starting with their visionary father.

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• Founder (Father): Samuel Rosenberg
• Original Company Name: Bear Creek Orchards
• Year Founded: 1910
• Location: Medford, Oregon
• The Namesakes: Harry and David Rosenberg (sons of Samuel Rosenberg)
• The Vision: Harry and David took over the family farm in 1934, renaming it Harry and David. They focused on marketing their exceptionally rare and delicious Comice pears, which they branded as "Royal Riviera Pears," to a national and international market.
• Initial Strategy: The brothers pioneered the concept of "fruit-of-the-month" clubs and used direct mail to sell their produce to wealthy clientele across Europe and New York.
• Current Ownership: 1-800-Flowers.com, Inc. (Acquired in 2014)
• Current Headquarters: Medford, Oregon
• Key Products: Royal Riviera Pears, Moose Munch Premium Popcorn, Signature Chocolate Truffles, Gift Baskets, Gift Towers, Wine Clubs, Baked Goods.

The 5 Biggest Harry & David Updates and Secrets for 2025

Harry & David is more than just a holiday catalog staple. Their continued relevance in the gourmet gifting space relies on constant innovation and strategic retail moves. The end of 2025 brings some of the most exciting developments for the brand in years.

1. The Return of Brick-and-Mortar: The 2025 Holiday Pop-Up Strategy

Perhaps the most significant news for the brand in late 2025 is the strategic re-entry into physical retail. Harry & David, along with other 1-800-Flowers.com brands, has launched a series of holiday pop-up shops in major retail centers.

This move is a direct response to the demand for "experiential shopping," allowing customers to see, touch, and even taste the gourmet products before purchasing. For example, a prominent pop-up location is operating at Tysons Corner Center, running through the end of 2025. This temporary retail format allows the company to capitalize on holiday foot traffic without the long-term commitment of a permanent store, blending their successful direct-mail model with a modern retail presence. This is a crucial strategy for the brand to drive sales during the peak gifting season and introduce new customers to their high-quality gourmet food offerings.

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2. The Untold French Origin of the Royal Riviera Pear

While synonymous with Oregon, the signature product that launched the company's fame has European roots. The Royal Riviera Pear is an heirloom varietal known as a Comice pear (pronounced *ko-MEESE*).

The Comice pear was first propagated in France in 1856. The specific variety was brought to the Rogue Valley in the 1870s by a French horticulturist who realized the region’s unique microclimate—the warm days and cool nights—was perfect for growing the delicate fruit. Harry and David recognized how rare and special these pears were, particularly their incredible sweetness and buttery texture, and made it their mission in 1934 to share them with the world. This commitment to a specific, high-quality fruit is the backbone of their century-long reputation.

3. Moose Munch: An Accidental Gourmet Icon

Besides the pears, Moose Munch Premium Popcorn is arguably the brand's most recognizable product. This caramel-coated, chocolate-drizzled treat was not a part of the original Bear Creek Orchards vision. Instead, it was developed much later, around 1995, by the company's inventive confectioners.

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The goal was simple: put a unique, premium twist on the popular caramel corn snack. Handcrafted in the Harry & David candy kitchen, the annual production of this irresistible snack now totals approximately 4 million pounds, cementing its status as a gourmet staple in gift baskets and gift towers across the country.

4. The 1-800-Flowers.com Ecosystem and Topical Authority

Since its acquisition in 2014, Harry & David has become a powerhouse brand within the 1-800-Flowers.com portfolio, which includes other major gifting entities. This ownership has provided significant resources for expansion and diversification. Today, the brand’s offerings extend far beyond fruit, including:

• Baked Goods: Famous for their rich cheesecakes and holiday cookies.
• Wine Clubs: Offering curated selections to complement their gourmet food.
• Savory Snacks: Including specialty cheeses, crackers, and smoked meats.
• Honeybell Oranges: Expanding their premium fruit offerings beyond the signature pears.

This wide range of products ensures that the company remains a dominant player in the competitive gourmet gifting service market, standing up against alternatives like Hale Groves and Zingerman’s. By offering a complete solution for almost any occasion—from birthday gifts to corporate gifts—Harry & David maintains strong topical authority in the food and gift space.

5. The Digital Storytelling Platform: The Table by Harry & David

To further connect with modern consumers and build brand loyalty, the company has invested in content marketing through its online lifestyle and food magazine, The Table by Harry & David.

This platform shares compelling stories about the origins of their products, such as the journey of the Royal Riviera Pears, recipes utilizing their ingredients, and features on various makers and places. It serves as a digital extension of the brand's commitment to quality and craftsmanship, moving beyond a simple product catalog to become a source of culinary inspiration. This focus on digital content and storytelling is a key component of their 2025 marketing strategy, ensuring the brand stays relevant in an increasingly digital world.

The Future of Gourmet Gifting

The journey of Harry & David, from a small Oregon Bear Creek Orchards in 1910 to a multi-channel gourmet food giant in 2025, is a testament to the enduring appeal of high-quality, thoughtful gifts. Their latest moves, particularly the strategic use of holiday pop-up shops and a robust digital content strategy, demonstrate a willingness to embrace new retail models while staying true to their core identity: providing the finest fresh fruit and gourmet treats. As the holiday season in late 2025 approaches, the company is well-positioned to continue its legacy as a leader in the world of fruit basket delivery and luxury gift towers.