7 Unmissable Reasons Why As Is NYC Is The Ultimate Craft Beer Destination In Hell’s Kitchen (Updated 2025)

Step into As Is NYC today, December 10, 2025, and you are immediately immersed in one of Midtown Manhattan’s most dedicated and vibrant craft beer scenes. This Hell’s Kitchen establishment, located at 734 10th Avenue, has solidified its reputation not just as a local watering hole, but as a serious destination for beer enthusiasts, offering a meticulously curated selection that goes far beyond the typical New York City bar fare.

Far from operating as a simple "dive bar," As Is NYC has built a community around its twin passions: world-class craft beer and a surprisingly deep connection to the city's running culture. From its legendary "Twenty Taps" to an exclusive "Cellar Bottles" list and a unique "Run Club," this venue operates on the philosophy that great beer deserves a great atmosphere and a dedicated following.

The Ultimate Craft Beer Oasis: 20 Taps and Cellar Treasures

The centerpiece of the As Is NYC experience is its impressive draft system. The bar proudly features "Twenty Taps in Hell's Kitchen," a rotating selection that serves as a dynamic showcase for the best of local and regional brews, alongside highly sought-after international selections.

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The staff here are known for their deep knowledge of the beer world, ensuring the Draft List constantly evolves to feature a diverse range of styles. Patrons can expect everything from crisp lagers and hazy New England IPAs to rich stouts and complex sours. The commitment to quality makes it a go-to spot for anyone looking to sample the freshest and most exciting releases in the craft beer universe.

A Deep Dive into the Cellar: Rare and Vintage Finds

For the true connoisseur, the "Cellar Bottles" list is where As Is NYC truly distinguishes itself. This curated collection of bottled beer represents an investment in time and taste, featuring rare, aged, and vintage beers that are often impossible to find elsewhere.

Entities on this list can include coveted Lambics from world-renowned producers like 3Fonteinen, or historical artifacts such as the Gale's Prize Old Ale '96. These "Cellar Bottles" provide a unique opportunity to experience how complex beers evolve over time, offering a tasting experience akin to a fine wine cellar. This focus on both fresh taps and aged bottles cements As Is NYC's topical authority in the specialized world of craft beer.

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Beyond the beer, the bar also offers a thoughtful selection of Cocktails, Wine, and Spirits, ensuring that all visitors, regardless of their preferred drink, feel welcome. They also have a solid list of Non-Alc (non-alcoholic) options, reflecting a modern and inclusive approach to hospitality.

The As Is NYC Run Club: Where Running Meets the Brew

One of the most unique and community-focused aspects of As Is NYC is its deeply ingrained connection to the New York City running scene. The bar is known as a "Runner's Haven in Hell's Kitchen," a subtle nod to the active community that calls it home.

The official As Is NYC Run Club is a testament to this culture, blending fitness and social enjoyment. Runners of all levels—from casual joggers to serious marathoners—meet regularly for group runs, often concluding their route right back at the bar for a well-deserved post-run beer.

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This "Running Culture" is more than just a weekly event; it’s part of the bar’s DNA. The establishment has fostered strong "Connections Made" among its patrons, proving that a bar can be a genuine community space. The run club's existence and visibility (it’s listed right on the website next to the menu) make As Is NYC a standout venue in Midtown West, differentiating it from typical bars and creating a loyal, active customer base.

The bar's involvement with the running community often extends to local races and partnerships, creating an LSI connection with organizations like the New York Road Runners (NYRR) and local brands like Bandit Running, further deepening its roots in the city's athletic landscape.

Happy Hour and Food Menu: More Than Just Beer

While the beer selection is the main draw, the food and the "Ultimate Happy Hours" at As Is NYC are equally compelling reasons to visit. The menu is designed to complement the extensive drink list, offering elevated bar fare and substantial dishes.

The bar's "Happy Hours" are a popular feature, running from Monday to Friday, starting at 3:00 PM, and offering a selection of discounted drinks and special "HH Food" items. This makes it an ideal spot for a post-work gathering in Midtown Manhattan.

Key highlights from the food menu include:

• The Giant Pretzel: A fan favorite, served warm with a side of sharp mustard and a rich house-made beer cheese.
• HH Nachos: A generous portion of Black Bean Nachos, perfect for sharing during the happy hour rush.
• Buratta: A more refined option featuring creamy buratta cheese, roasted garlic, tomato, avocado, and toasted Filone Toast, often highlighted on the brunch menu.

Whether you are seeking a hearty meal to pair with a high-ABV stout or a light snack to accompany a refreshing pilsner, the menu offers a well-rounded experience. The option to order delivery via services like Seamless and Grubhub also ensures that the As Is NYC experience can be enjoyed both inside the lively 50th & 10th location and at home.

Logistics and Vibe: Visiting As Is NYC

The location at 734 10th Ave places As Is NYC perfectly in the bustling yet slightly off-the-beaten-path section of Hell's Kitchen, making it a favorite for both locals and those visiting the theater district or nearby Midtown offices.

The atmosphere is best described as a high-end beer hall meets a cozy neighborhood bar. It strikes a perfect balance—it’s serious about its craft beer offerings but maintains a relaxed, unpretentious vibe. Patrons are encouraged to "Place Orders at the Bar," fostering interaction with the knowledgeable staff.

The operating hours are consistent: Monday through Friday, the doors open at 3:00 PM, and on weekends (Saturday and Sunday), they open earlier at 12:00 PM to accommodate the brunch crowd and early drinkers, staying open until "Close." This schedule ensures that whether you’re looking for a mid-week pint or a weekend session, As Is NYC is ready to serve.

In a city overflowing with bars, As Is NYC stands out by offering a highly specialized product—its "Twenty Taps" and "Cellar Bottles"—while simultaneously building a genuine community through unique programs like the "As Is NYC Run Club." It is, in every sense, a must-visit "Bar Scene" destination for anyone who values quality, variety, and a truly welcoming atmosphere in New York City.