The Viral Secret Behind Sabrina Carpenter’s Dunkin’ Shaker: Everything You Missed

The limited-edition Sabrina Carpenter Dunkin’ Shaker remains one of the most sought-after pieces of celebrity coffee merchandise of the year, a tangible symbol of a collaboration that dominated the fast-food and pop culture landscape throughout 2025. Launched to accompany one of the most talked-about new menu items, the physical shaker quickly sold out, becoming a collector's item and the centerpiece of a highly successful, two-part partnership between the pop superstar and the iconic coffee chain.

As of this current date, December 10, 2025, the collaboration is remembered not just for the viral drink—the *Sabrina's Brown Sugar Shakin' Espresso*—but for the playful, slightly "racy" ad campaign and the unexpected physical product that cemented the partnership's success: a dedicated espresso shaker that allowed fans to "Shake That Ess" at home, forever linking the singer’s hit song "Espresso" with their morning caffeine fix. The partnership later expanded to include a summer drink, proving the longevity of the pop princess's influence on the Dunkin' menu.

The Exclusive Shaker: Release, Price, and Collector Status

The core of the "sabrina carpenter dunkin donuts shaker" phenomenon was the release of a limited-edition, branded accessory. This wasn't just a tumbler; it was a dedicated tool released for the at-home preparation of her signature drink.

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The Shakin' Espresso Shaker Details

• Product Name: Dunkin' Shakin' Espresso Shaker.
• Initial Release Date: The shaker was released on ShopDunkin.com around December 31, 2024, coinciding with the launch of her first collaborative beverage.
• Price Point: The limited-edition shaker was sold for a retail price of $12.99.
• Exclusivity: The item was an online exclusive, sold through the official ShopDunkin.com website, and was only available for a very limited time.
• Purpose: The shaker was designed to encourage fans to recreate the hand-shaken process of the *Sabrina's Brown Sugar Shakin' Espresso* beverage, which is freshly hand-shaken behind the counter at Dunkin' locations.

The rarity and low initial price point immediately drove up the resale value of the Shakin' Espresso Shaker on secondary markets, turning it into a highly coveted collector's item for both Dunkin' enthusiasts and the singer’s dedicated fanbase, the "A-Listers."

Sabrina's Two Viral Dunkin' Drink Collaborations

The collaboration was so successful it spanned two different seasons, resulting in two distinct, viral beverages that anchored Dunkin’s seasonal menus. This two-drink strategy solidified Sabrina Carpenter's status as a major brand partner for the coffee chain, demonstrating her ability to drive sales across different product lines.

1. Sabrina's Brown Sugar Shakin' Espresso (The Winter Hit)

This was the inaugural drink that launched the entire campaign and the physical shaker. It was introduced at the end of 2024 as part of the winter menu and quickly became a fan favorite.

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• Inspiration: The drink’s name and the accompanying "Shake That Ess" campaign were a direct, playful nod to Sabrina Carpenter's 2024 Grammy-nominated smash hit, "Espresso."
• Key Ingredients: The beverage features bold Dunkin' espresso, two pumps of brown sugar syrup for a rich, warm sweetness, and creamy oat milk, all hand-shaken together to create a smooth, frothy texture.
• Flavor Profile: Reviews consistently highlighted the drink's creamy base and perfect balance of sweetness, though some fans noted it was quite sweet, urging others to adjust the syrup pumps. It was praised for offering a sophisticated, yet accessible, espresso experience.

2. Sabrina's Strawberry Daydream Refresher (The Summer Sequel)

Following the massive success of the espresso drink, Dunkin' and Sabrina Carpenter teamed up again for the 2025 summer menu, shifting focus from a rich coffee to a light, fruit-forward beverage.

• Product Type: A Dunkin' Refresher, which is a non-coffee, fruit-flavored drink base.
• Key Ingredients: The base is a strawberry-flavored refresher, often customized by fans and Dunkin' with the addition of creamy oat milk or a cold foam topping for a "daydream" effect.
• Topical Authority: The drink's name, "Strawberry Daydream," connects directly to the themes of her musical work, extending the topical authority of the collaboration beyond just a single song.
• Menu Placement: This drink was the highlight of Dunkin's summer menu lineup, alongside other seasonal items like ice cream-inspired frozen coffees and braided apple pie.

The "Shake That Ess" Campaign and Fan Reactions

The entire collaboration was elevated by a highly memorable and playful marketing campaign that resonated strongly with Sabrina Carpenter's young, digitally savvy audience. The campaign successfully merged pop culture with the daily coffee ritual.

The Ad Campaign: A Marketing Masterclass

The campaign, titled "Shake That Ess," was a clear example of a brand capitalizing on a celebrity's most viral moment. The advertisements featured the pop star herself, playfully referencing the lyric from her hit "Espresso" while promoting the hand-shaken nature of the drink.

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• Playful Tone: The campaign used a witty, slightly provocative pun to grab attention, generating massive social media buzz and media coverage.
• Target Audience: By leaning into the singer's personality and her viral song, Dunkin' successfully reached new, younger audiences who might not have been traditional customers of the Boston-based coffee chain.
• Celebrity Endorsement: The use of a Grammy-nominated artist at the peak of her popularity ensured the drink and the Shakin' Espresso Shaker received immediate, widespread attention.

Fan and Critical Reception

Overall reception to the *Sabrina's Brown Sugar Shakin' Espresso* was overwhelmingly positive, with many reviewers praising the rich, creamy texture achieved by the hand-shaking process.

• Sweetness Factor: The main point of discussion among fans and reviewers was the drink's sweetness, with many suggesting ordering fewer pumps of the brown sugar syrup to balance the flavor of the bold espresso.
• Viral Reviews: The drink and the campaign sparked countless online reviews, including humorous reactions from family members, which further fueled the viral nature of the collaboration.
• The Shaker Hunt: The limited-edition Shakin' Espresso Shaker became a hot topic on fan communities, with users sharing tips on how to find the elusive merchandise on ShopDunkin.com and discussing its high resale price.

The two-part collaboration with Sabrina Carpenter—highlighted by the iconic, limited-edition Dunkin’ Shaker—stands as a case study in effective celebrity partnership, successfully translating a viral song into a must-have beverage and a highly collectible piece of merchandise. The success of the *Brown Sugar Shakin' Espresso* and the *Strawberry Daydream Refresher* ensured that the pop star's influence on the Dunkin’ menu will be remembered for years to come.