BÉIS travel bags have solidified their status as a global travel phenomenon, and the hype is only growing stronger in late 2025. The brand, founded by actress Shay Mitchell, continues to dominate the luggage and accessories market by perfectly blending sleek, minimalist design with smart, hyper-functional features that modern travelers demand.
As of December 2025, BÉIS is not just about the viral Weekender; it's a complete ecosystem of travel essentials, from hardshell luggage to innovative collaboration pieces. This article dives into the must-have bags of the year, the brand's unique selling points, and the surprising new releases keeping BÉIS at the forefront of the industry.
Shay Mitchell: Actress, Entrepreneur, and BÉIS Founder Profile
The success of the BÉIS brand is inseparable from its visionary founder, Shannon Ashley Garcia "Shay" Mitchell. Her background as a frequent traveler and a high-profile actress provided the perfect foundation for creating a line of products that genuinely solved common travel pain points.
- Full Name: Shannon Ashley Garcia "Shay" Mitchell
- Born: April 10, 1987
- Origin: Mississauga, Ontario, Canada (Canadian-born)
- Career Highlights (Acting): Best known for her role as Emily Fields in the hit TV series Pretty Little Liars, and also appeared in You and Dollface.
- Entrepreneurial Ventures: Founder and CEO of BÉIS travel company (launched in 2018), co-founder of the tequila-seltzer brand Onda, and founder of the hair accessories brand Rini.
- BÉIS Vision: Mitchell wanted to create a brand that offered stylish, functional, and affordable luggage without relying solely on her celebrity status, focusing instead on solving real-world travel problems.
The 7 Best BÉIS Travel Bags and Luggage to Buy in 2025
BÉIS has cultivated a loyal following by constantly innovating and listening to its customer base. The most popular models in 2025 are those that offer the best organizational features, durability, and versatility for various trip types, from weekend getaways to extended international travel.
1. The BÉIS Weekender Bag (The Viral Sensation)
This is arguably the brand's flagship product and a consistent best-seller. The Weekender Bag is beloved for its spacious main compartment and the standout feature: a separate, zippered shoe compartment at the base.
- Key Feature: The bottom compartment keeps shoes, dirty laundry, or bulky items separate from clean clothes.
- Intended Use: Perfect for 2–3 day trips, road trips, or as a secondary "personal item" on flights.
- LSI Keyword: Under-the-seat bag.
2. The BÉIS Carry-On Roller
Designed for efficiency, the Carry-On is a favorite for frequent flyers. Reviewers in 2025 consistently praise its high-quality construction and smart organizational elements.
- Key Feature: An integrated weight limit indicator and a padded laptop sleeve are common features that set it apart from standard luggage.
- Intended Use: Short business trips or carry-on-only travel to avoid checked bag fees and wait times.
- LSI Keyword: Hardshell luggage.
3. The BÉIS Medium Check-In Bag
For those needing more storage for longer trips, the Medium Check-In offers a substantial upgrade in capacity. It maintains the sleek aesthetic of the smaller pieces but is built for durability under the rigors of checked baggage handling.
- Key Feature: Often includes built-in compression straps and an expansion zipper for extra packing space.
- Intended Use: Extended vacations, family trips, or international travel requiring more gear.
- LSI Keyword: Checked luggage.
4. The BÉIS Commuter Tote Bag
This tote is designed for daily use and short commutes but retains the "travel-smart" features of the larger bags. It has been highly praised by travel writers for keeping everything organized.
- Key Feature: Multiple interior pockets for tech, water bottle holders, and a trolley sleeve to slide over luggage handles.
- Intended Use: Daily work bag, gym bag, or a functional personal item for air travel.
- LSI Keyword: Organized tote.
5. The BÉIS Travel Duffle
A classic silhouette reimagined with BÉIS functionality, the Travel Duffle is a popular alternative to the Weekender for those who prefer a more traditional duffle shape.
- Key Feature: Lightweight yet durable material, often featuring the signature shoe compartment and a comfortable shoulder strap.
- Intended Use: Quick road trips, overnight stays, or as a sports bag.
- LSI Keyword: Overnight bag.
6. BÉIS Dopp Kits and Toiletry Bags
No travel collection is complete without smart accessories, and BÉIS excels here. Their Dopp Kits and Toiletry Bags are essential for keeping liquids and toiletries organized within the main luggage.
- Key Feature: Water-resistant lining, multiple zippered compartments, and a hanging hook for easy bathroom access.
- Intended Use: Organizing cosmetics, skincare, and essential toiletries.
- LSI Keyword: Makeup bag.
7. The Viral Chipotle x BÉIS "To-Go Collection" (The Latest Drop)
The most unique and recent update comes from a surprising collaboration: the Chipotle and BÉIS "To-Go Collection," which launched in late 2025. This limited-edition line immediately generated buzz for its novelty and functionality.
- Key Feature: The collection includes a "burrito holder" bag and insulated luggage, merging food storage with travel gear.
- Intended Use: Novelty item, food transport, and keeping snacks or meals fresh while traveling.
- LSI Keyword: Insulated luggage.
Why BÉIS Dominates the Travel Essentials Market
The brand’s success isn't just about celebrity endorsement; it’s rooted in a commitment to solving the practical frustrations of traveling. This focus on "smart features" is the core of BÉIS’s topical authority in the luggage space.
Focus on Hyper-Functionality
Every BÉIS product is packed with user-friendly features. The inclusion of trolley sleeves (to secure bags atop rolling luggage), compression straps, and dedicated organizational pockets means travelers spend less time digging and more time enjoying their trip. This emphasis on organization is a major selling point.
Quality and Affordability
Many 2025 reviews highlight that BÉIS products are considered high quality and durable, especially when measured against their affordable price point compared to luxury luggage brands. The brand successfully offers a premium feel without the prohibitive cost.
Aesthetics and Style
BÉIS is known for its sleek, minimalist design. The bags come in a range of neutral, stylish colors (like beige, black, and slate) that appeal to the modern traveler looking for a cohesive and chic travel aesthetic. This style factor contributes to their popularity across social media platforms.
Final Verdict: Is BÉIS Still Worth the Hype in 2025?
The short answer is yes. Based on the latest 2025 reviews, BÉIS continues to live up to its reputation. While a few customer testimonials mention minor issues, such as the bags being bulky or straps breaking with heavy use, the overwhelming consensus is positive.
The brand’s ability to constantly refresh its offerings—from the dependable Weekender to the surprising Chipotle collaboration—proves it's an innovative force. For travelers prioritizing organization, smart design, and Instagram-worthy aesthetics at a reasonable price, BÉIS remains the top choice for travel bags and luggage in 2025.
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