5 Surprising Ways Kathie Lee Gifford Uses Her X (Twitter) Account To Shape Her New Legacy In 2025

Kathie Lee Gifford's digital footprint, particularly on her X platform (formerly Twitter), is a fascinating study in celebrity evolution, shifting dramatically from the lighthearted banter of the Today Show era to a focused, faith-driven creative powerhouse in late 2025. While many celebrities use social media for daily updates and viral moments, Gifford has curated her official @KathieLGifford account into a strategic channel dedicated to promoting her expansive new career as a best-selling author, songwriter, and filmmaker, primarily focusing on biblical and historical narratives. This transition highlights a deliberate move toward a more meaningful, less-gossipy public presence, a strategy that is both unique and highly effective for her current brand.

The veteran television personality, who stepped away from morning television in 2019, has not abandoned social media but rather refined its purpose. As of the current date, December 10, 2025, her X activity is a direct reflection of her life in Nashville and her commitment to projects that explore her Christian faith, such as her ambitious 'Ancient Evil, Living Hope' book trilogy. Her posts often serve as direct links to her new work, providing fans with exclusive insights into her creative process and her spiritual journey, a far cry from the wine-sipping segments she was once known for.

Kathie Lee Gifford: A Brief Biography and Career Profile

Kathryn Lee Gifford (née Epstein) is an American television presenter, singer, songwriter, actress, and author. She is one of the most recognizable figures in American daytime television history, known for her candid, relatable, and often musical on-air presence.

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• Full Name: Kathryn Lee Epstein
• Born: August 16, 1953 (Age 72 as of late 2025)
• Birthplace: Paris, France (Father was a US Navy Chief Petty Officer)
• Spouse: Frank Gifford (m. 1986–2015; his death), Paul Johnson (m. 1976–1983; divorce)
• Children: Cody Gifford, Cassidy Gifford
• Key Career Milestones:
  • 1975–1977: Singer on the game show Name That Tune.
  • 1985–2000: Co-host of Live with Regis and Kathie Lee (with Regis Philbin). This 15-year run cemented her status as a daytime television icon.
  • 2008–2019: Co-host of the fourth hour of NBC's Today Show (with Hoda Kotb). This partnership was known for its unscripted, wine-fueled segments and earned her four Emmy Awards.
  • Post-2019: Transitioned into a career as a playwright, producer, director, and author, focusing on faith-based and historical projects.
  • Recent Projects (2024-2025): Author of the 'Ancient Evil, Living Hope' trilogy, including Herod and Mary and Nero and Paul.

The Strategic Shift: How @KathieLGifford Uses X (Twitter) Now

Kathie Lee Gifford's usage of X is not about chasing trends; it’s a disciplined, promotional tool for her current creative endeavors. Unlike the spontaneous, often personal nature of her Instagram, her X feed maintains a professional distance, acting as a megaphone for her spiritual and artistic work. This calculated approach is a core part of her post-Today Show brand management.

1. Promoting the 'Ancient Evil, Living Hope' Trilogy

The most dominant theme on her X account is the promotion of her historical and biblical fiction series. The trilogy, which includes the recently released books Herod and Mary and Nero and Paul, represents a significant chapter in her career. Her tweets are frequently used to announce release dates, share behind-the-scenes insights into her research, and link to book signings or interviews. This serves as a direct bridge between her new, serious literary work and her massive, established fan base. For instance, she often tweets about the process of turning the books into potential docuseries, generating buzz among her followers.

2. The 'Man of My Dreams' and Relationship Updates

While Gifford has historically valued family privacy, she selectively uses X and other social platforms to share major personal milestones, often in a way that sparks positive curiosity. In a notable update, she shared a hopeful post about finding a "man of my dreams" in early 2025, which, while often cross-posted on Instagram, received significant engagement and discussion on X. Her tweets about her children, Cody and Cassidy, and their own milestones, such as her new role as a grandmother, are carefully chosen to maintain connection with fans while keeping the most intimate details private. This selective sharing contrasts sharply with the oversharing culture of modern social media.

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3. A Platform for Faith and Spiritual Conversation

Gifford’s X presence is heavily infused with her Christian faith. She uses the platform not just to promote her work, but to initiate conversations about hope, redemption, and the Bible. Tweets often contain scripture, links to her music (like her directorial debut, The God Who Sees), or discussions about how faith has bonded her with other celebrities, such as Kris Jenner. This commitment to a faith-forward message has successfully cultivated a specific, engaged audience that values her spiritual insights, a key demographic for her current projects.

Kathie Lee's Social Media Philosophy: Privacy Over Publicity

Kathie Lee Gifford has been vocal about her skepticism regarding the relentless pursuit of fame and the overexposure inherent in modern social media. Her approach to X is a direct manifestation of this philosophy, prioritizing a genuine connection over a manufactured online persona. She has often spoken about the importance of "freedom" in entertainment, a freedom she feels is diminished by the constant fear of offending people on public platforms.

The Contrast with the 'Today Show' Era

During her 11-year run with Hoda Kotb on the Today Show, their segments often went viral, generating organic social media buzz. However, Gifford's personal X usage now is far more controlled. She leverages the platform to announce rare, personal reunions, such as a recent outing with Hoda Kotb, which instantly becomes a major news story because of its infrequency. This calculated use of her X account makes every personal post feel like a significant event, driving maximum engagement without sacrificing her desire for a private life.

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• Past Controversy Management: While her name has been associated with past media storms (like the Matt Lauer scandal), her X account is now a sanctuary. Tweets during those times were often focused on prayer and healing, a clear signal that she was using the platform to rise above the noise, not engage in it.
• The Kardashian Connection: Gifford has publicly discussed her choice of family privacy over fame, a philosophy she contrasts with the 'Kardashian TV phenomenon' that she arguably helped to inspire. Her X strategy reflects this choice: promoting her work, but protecting her family life.

The Enduring Legacy: Why Her X (Twitter) Matters in 2025

In 2025, Kathie Lee Gifford’s X account is more than just a promotional tool; it is the central hub for her legacy transformation. It serves as proof that a public figure can successfully pivot from mainstream entertainment to a niche, mission-driven career without losing relevance. Her followers on X are not just fans of her old show; they are patrons of her new creative life.

The platform is essential for her to reach her target audience for the 'Ancient Evil, Living Hope' series, her music, and her directorial efforts. Every tweet is a curated piece of content designed to establish her as a serious, faith-based artist, rather than a former talk show host. Her digital strategy, which includes her X activity, ensures that her transition from the purple couch to a life of writing and directing is seen not as a retirement, but as a dynamic and productive new chapter.

By carefully curating her feed to focus on her books, her faith, and selective personal updates, Kathie Lee Gifford has mastered the art of using a high-volume platform like X (Twitter) for a high-value, deeply personal brand. Her digital strategy is a powerful lesson for public figures seeking to maintain relevance while prioritizing privacy and purpose over perpetual publicity.