The $175 Secret: 7 Reasons Melanie Martinez's Cry Baby Perfume Milk (2025 Re-Release) Is Still Selling Out

The legendary and notoriously impossible-to-find Cry Baby Perfume Milk by Melanie Martinez has officially returned, marking one of the most significant fragrance re-releases of the decade. As of today, December 10, 2025, the 100ml Eau De Parfum is back on the market via Portals Parfums, though its scarcity remains a central part of its mystique. This Amber Vanilla scent, first launched in 2016, has commanded astronomical resale prices—sometimes reaching over $1,000 for an original bottle—making the new 2025 edition an immediate, high-demand collector's item that sells out almost instantly upon every restock. The highly anticipated return is a celebration of the 10-year anniversary of Martinez’s seminal *Cry Baby* album, bringing the iconic strawberry milk fragrance back to the devoted fanbase known as 'Crybabies.'

The 2025 re-release, while a dream come true for fans, comes with a new, higher retail price of $175, a significant jump from the original $50 price tag. Despite the cost, the perfume’s unique composition, deep connection to the Melanie Martinez lore, and its status as a viral, discontinued icon ensure that the Cry Baby Perfume Milk remains one of the most coveted and discussed celebrity fragrances in the world. Its relaunch by Flower Shop Perfumes Co. under the Portals Parfums brand has ignited a frenzy, proving that the demand for this sweet, nostalgic, and slightly irreverent scent is stronger than ever.

Melanie Martinez: Biography and Fragrance Profile Creator

Melanie Martinez, the creative force behind Cry Baby Perfume Milk, is an American singer, songwriter, actress, director, and visual artist known for her distinct theatrical style and concept-driven albums. Her work often explores dark themes through the lens of childhood imagery, creating a powerful contrast that defines her aesthetic.

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• Full Name: Melanie Adele Martinez
• Date of Birth: April 28, 1995
• Birthplace: Astoria, Queens, New York, U.S.
• Origin: Baldwin, New York, U.S.
• Musical Career Start: Rose to prominence in 2012 as a contestant on the reality talent show *The Voice*.
• Major Albums: *Cry Baby* (2015), *K-12* (2019), *Portals* (2023).
• Signature Aesthetic: A "warped childhood" theme, characterized by two-toned hair, doll-like makeup, and vintage-inspired clothing.
• Fragrance Line: Initially launched Cry Baby Perfume Milk in 2016. Relaunched in 2025 under Portals Parfums, which also features fragrances inspired by her *Portals* album era.
• Key Collaborator: Perfumer Catherine Selig is credited with creating the original and 2025 scent.

The Scent, The Bottle, and The Legend: What Makes Cry Baby Perfume Milk Unique?

The allure of Cry Baby Perfume Milk goes far beyond a simple celebrity endorsement; it is a meticulously crafted piece of the *Cry Baby* universe. The fragrance is an Amber Vanilla scent for women, renowned for its comforting, creamy, and slightly unsettling duality—a perfect mirror for Martinez's aesthetic.

The Distinctive Scent Notes (The Milk Accord)

The fragrance is famous for its "strawberry milk" accord, which gives it a unique, nostalgic, and edible quality known as a gourmand. The scent is complex, evolving from a sweet, fruity opening to a warm, powdery dry down.

• Top Notes: Milk Accord, Strawberry, Forest Fruits. This combination provides the immediate, creamy, and slightly tart opening that defines the scent.
• Middle Note: Powdery Notes. The powdery heart adds a vintage, nostalgic, and doll-like quality, reinforcing the childhood theme.
• Base Notes: Caramel, Woody Notes. The base grounds the sweetness with a deep, rich warmth, providing longevity and a mature finish.

The Iconic Baby Bottle Design

The original 2016 release was instantly recognizable for its unique packaging: a vintage-style baby bottle with a twist-off rubber top. The perfume liquid itself was tinted a soft pink, resembling strawberry milk. The 2025 re-release maintains the core aesthetic but features a new, larger 100ml bottle, often referred to as the Portals Parfums edition, ensuring that the visual impact remains a core part of the collector's experience.

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7 Reasons the 2025 Cry Baby Perfume Milk Re-Release is a Phenomenon

The return of the fragrance in 2025 was not just a restock; it was a cultural event that sold out in minutes, proving its legendary status. Here are the key factors driving the unprecedented demand for the 100ml Eau De Parfum.

1. The Ten-Year Anniversary Hype

The re-release was strategically timed to celebrate the 10-year anniversary of the *Cry Baby* album, the project that launched Martinez into superstardom. This connection makes the perfume a piece of official music history, not just a beauty product.

2. Astronomical Resale Value of the Original

For nearly a decade after the original manufacturer went out of business, the perfume was discontinued, leading to insane prices on secondary markets like eBay and Mercari. Unopened bottles of the 2016 edition have been listed for upwards of $1,000. The 2025 edition offers a chance for fans to own the scent at the new retail price of $175, which, while higher than the original, is a steal compared to the inflated resale market.

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3. The Unique and Irreplaceable Scent Profile

The strawberry milk accord is virtually unmatched in the mainstream perfume world. It’s a nostalgic gourmand fragrance that captures a very specific, youthful, yet complex feeling. Fans have spent years searching for dupes or impressions but maintain that the original formula by Catherine Selig is impossible to replicate.

4. Integration into the Portals Parfums Brand

The perfume has been relaunched under Martinez's new fragrance umbrella, Portals Parfums, which also features scents like "Death," "Void," and "Tunnel Vision." Positioning Cry Baby Perfume Milk alongside the newer, conceptual fragrances elevates its status as the foundational piece of her entire olfactory collection.

5. The Power of the "Crybabies" Fandom

Melanie Martinez's fanbase is one of the most dedicated in music. The community has been vocal for years about wanting the perfume back. This direct response to fan demand ensures a guaranteed, passionate market that views the product as an essential part of their Melanie Martinez collection.

6. The Scarcity Marketing Strategy

While the perfume is officially re-released, the limited nature of the restocks—often selling out within minutes—maintains a sense of urgency and exclusivity. This scarcity turns the purchase into a competitive event, further driving up the perceived value and creating a viral buzz around every Cry Baby Perfume restock announcement.

7. The Viral TikTok and Social Media Trend

The legend of the perfume has been consistently revitalized by viral content on platforms like TikTok and Instagram, where users showcase their coveted bottles or review the scent. This continuous social media visibility keeps the fragrance in the public consciousness, introducing the discontinued fragrance to new generations of fans who are eager to experience the sweet and nostalgic aroma.

How to Get Your Hands on the 2025 Edition

Acquiring the Cry Baby Perfume Milk 100ml Eau De Parfum is a challenge, but the official source is the only way to avoid the exorbitant resale prices. Your best bet is to monitor the official Portals Parfums website and social media channels for restock announcements. Given the $175 retail price and the high demand, prospective buyers must be ready to purchase immediately upon the drop. The 2025 re-release is a testament to the enduring power of a truly unique celebrity fragrance, solidifying its place as a legendary collector's item in the world of gourmand fragrances.