Ashley Graham's 5 Biggest Power Moves: From Victoria's Secret Runway To Broadway Debut In 2025

Ashley Graham continues to redefine the supermodel standard, proving that her influence extends far beyond the fashion runway. As of late 2024 and heading into 2025, the body positivity icon has been making massive, strategic career moves that solidify her status as a true entertainment mogul and entrepreneur, not just a model. This article dives into the freshest updates, from her surprising theater debut to her continued presence on the world's biggest fashion stages, offering a unique look at the woman who consistently breaks barriers.

The latest news, confirmed in early 2025, showcases a model-turned-mogul who is fearlessly stepping into new arenas, including a major role on the New York stage. Her ability to pivot, innovate, and maintain authenticity has made her one of the most compelling and current figures in pop culture today, constantly generating buzz and inspiring millions worldwide. Her recent projects highlight a deliberate expansion of her brand, leveraging her fame to champion important conversations about beauty standards and female ambition.

Ashley Graham: Complete Biography and Profile

Ashley Graham Ervin is an American model, television presenter, and entrepreneur who has become a global figurehead for the body positivity movement. She is widely credited with challenging and changing the traditional beauty standards of the fashion industry.

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• Full Name: Ashley Graham Ervin
• Date of Birth: October 30, 1987
• Age (as of 2025): 37
• Place of Birth: Lincoln, Nebraska, U.S.
• Nationality: American
• Height: 5 ft 9 in (175 cm)
• Spouse: Justin Ervin (m. 2010)
• Children: Three (a son, Isaac, and twin sons, Malachi and Roman)
• Modeling Agency: IMG Models
• Discovery: Discovered at the age of 12 at a shopping mall in Lincoln, Nebraska.
• Key Career Milestones:
  • First plus-size model to appear on the cover of the Sports Illustrated Swimsuit Issue (2016).
  • Appeared on the cover of Vogue (2017).
  • Served as a judge on America's Next Top Model.
  • Host of the podcast Pretty Big Deal.
  • Made her debut in the Victoria's Secret Fashion Show (2024), and returned for the 2025 show.
  • Made her Broadway debut as Roxie Hart in Chicago (2025).

The 2025 Broadway Debut: Ashley Graham as Roxie Hart

In one of the most unexpected and exciting updates of her career, Ashley Graham is slated to make her Broadway debut. This move marks a significant pivot from the runway to the stage, showcasing her ambition to conquer new facets of the entertainment world.

The supermodel will be taking on the iconic role of Roxie Hart in the long-running musical Chicago. Her first performance is scheduled for March 2025, a limited engagement that is already generating substantial buzz among theater and fashion fans alike.

This role is a major acting challenge, requiring not only vocal and dance ability but also a commanding stage presence. By securing this part, Graham is not just dipping her toes into acting; she is taking on a demanding, high-profile role that has been played by numerous stars before her.

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The announcement underscores her commitment to becoming a multi-hyphenate mogul, following in the footsteps of other models and celebrities who have successfully transitioned to the stage. This Broadway venture is a powerful statement about her willingness to take professional risks and challenge public expectations.

The role of Roxie Hart, a cunning and ambitious woman, perfectly aligns with the narrative of Graham's own career: a woman who fought against the established system to achieve unprecedented success. Fans are eagerly anticipating how her unique charisma and star power will translate to the legendary musical's stage.

A Victoria's Secret Powerhouse: The 2025 Runway Return

Ashley Graham's relationship with the Victoria's Secret brand has been a story of evolution and boundary-breaking. In a move that continues to redefine the brand's image, Graham walked in the 2025 Victoria's Secret Fashion Show.

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This was her second consecutive appearance, having made her debut in the highly-anticipated 2024 show. Her presence on the runway is a monumental win for the body positivity and size diversity movements, as she continues to be one of the few plus-size models to grace the show's stage.

The 2025 show saw Graham embrace a "Dark Angel" aesthetic, showcasing her versatility and comfort in high-fashion, theatrical looks. A small but telling detail from her preparation was the fact that she colored her own hair before the show, a testament to her down-to-earth personality despite her supermodel status.

Her inclusion is a clear signal that the Victoria's Secret brand is serious about its commitment to a more inclusive and diverse representation of beauty. Graham is not just a participant; she is a trailblazer whose involvement validates the experiences of women who have long felt excluded by the fashion industry's narrow standards.

This continued partnership with one of the world's most famous lingerie brands highlights her enduring relevance and her ability to influence change from within the industry. It’s a powerful visual statement that size is no longer a barrier to being considered one of the world's most beautiful and desirable models.

From Supermodel to Mogul: Graham's Entrepreneurial Ventures

Beyond the glamour of the runway and the stage, Ashley Graham is actively building an empire as an entrepreneur and investor, a trend that is becoming increasingly common among top-tier supermodels. Her latest project in this space is the Roku docuseries Side Hustlers.

In this series, Graham leverages her experience and insights from the fashion world and her own business ventures to mentor and guide aspiring entrepreneurs. The project focuses on the journey of turning a passion or a "side hustle" into a profitable, full-time business.

This venture positions Graham as a serious businesswoman and investor, demonstrating her keen interest in the financial and strategic side of brand building. It allows her to connect with her audience on a different level, offering practical advice and inspiration for those looking to achieve their own version of success.

Her work in television presenting, which includes her long-running podcast Pretty Big Deal, has also solidified her role as a media personality. She uses these platforms to host candid conversations with other celebrities and thought leaders, further expanding her topical authority on subjects like self-acceptance, motherhood, and career longevity.

Graham’s brand is built on authenticity and vulnerability, especially concerning her experiences with postpartum body changes and the challenges of balancing a high-profile career with being a mother to three young boys, Isaac, Malachi, and Roman. This openness resonates deeply with her fan base, creating a powerful, loyal connection.

The strategic combination of high-fashion modeling (Victoria's Secret, Vogue, Sports Illustrated), theatrical performance (Broadway), and entrepreneurial media (Roku, podcasting) paints a complete picture of an artist and businesswoman who is constantly evolving. Ashley Graham is not just a model; she is a cultural force, and her latest power moves in 2025 ensure her reign at the top of the industry will continue for years to come.