The View’s New Studio: 7 State-of-the-Art Secrets Behind The $1 Billion Hudson Square Move

The View has officially moved into a spectacular new home, marking the most significant production change for the daytime talk show in a decade. This massive relocation for Season 28, which premiered on Tuesday, September 3, 2024, has given the show a dramatic creative makeover, transforming its visual identity from the ground up and setting a new standard for daytime television production. After ten years on the Upper West Side, the show now broadcasts from a cutting-edge facility in downtown Manhattan, a move that signals a fresh, modern era for the iconic panel of hosts. The new studio is not just a change of scenery; it is a technological marvel designed to be dynamic, adaptable, and fully immersive, perfectly suited for the fast-paced, digital-first media landscape of today. Located in the Walt Disney Company’s recently completed 22-story facility in the trendy Hudson Square neighborhood, this state-of-the-art broadcast facility provides the co-hosts—Whoopi Goldberg, Joy Behar, Sara Haines, Sunny Hostin, and Ana Navarro—with an unparalleled platform to deliver their signature "Hot Topics."

The Studio's New Downtown Manhattan Home: A "SoHo Vogue" Aesthetic

The decision to move *The View* to a brand-new, purpose-built studio was driven by a desire to modernize the show's look and leverage the latest broadcast technology. The new facility, nestled in the vibrant Hudson Square area of New York City, is a key component of the Walt Disney Company’s new downtown campus, centralizing many of its operations. The previous studio, ABC Broadcast Center on the Upper West Side, served the show well for 10 years and over 2,100 episodes, but the new location offers a significant upgrade in both space and technical capability. The design philosophy for the new set has been dubbed "SoHo Vogue," reflecting the chic, modern, and slightly industrial aesthetic of its downtown surroundings. This move is a clear effort to keep the long-running show visually fresh and relevant for a new generation of viewers.

The New Studio's "Biography" and Technical Specifications

While the article’s focus is on the studio itself, here is a list of the key facts and figures that define this new broadcast environment, which will also be shared by the *Tamron Hall* show starting in January 2025.

• Location: Hudson Square neighborhood, Downtown Manhattan, New York City.
• Building: Walt Disney Company's recently completed 22-story facility.
• Debut Date: Tuesday, September 3, 2024 (Season 28 Premiere).
• Previous Home: ABC Broadcast Center (Upper West Side) for 10 years.
• Set Design Aesthetic: "SoHo Vogue" – chic, modern, and dynamic.
• Audience Layout: ¾-round, designed to create a more intimate and immersive environment for both the hosts and guests.
• Shared Space: The new Studio B facility will also host the *Tamron Hall* show.
• Creative Overhaul: The studio move was part of a larger makeover that included a new theme song written by Diane Warren and performed by Leona Lewis.

7 State-of-the-Art Secrets of The View’s Dynamic New Set

The new set is the true star of the relocation, built for maximum flexibility and visual impact. It represents a quantum leap in broadcast technology, allowing the producers to instantly change the entire mood and setting of the show to match the topic, guest, or segment. This level of adaptability is unprecedented in the show's history.

1. The All-Encompassing LED Display Technology

The core secret to the set's dynamism is its heavy reliance on LED display technology. The new studio is saturated with screens—a total of 28 different screens are integrated into the design. Nearly every surface of the set, including the floor and walls, is a dynamic video canvas. This allows for virtual set extensions and the seamless integration of architectural elements into the digital backdrop, making the studio feel much larger and more complex than its physical footprint.

2. The Transformative LED Floor

Perhaps the most talked-about feature is the floor itself. Unlike traditional sets, *The View* now features an LED floor that can instantly transform its appearance with the flick of a button. This technology allows the floor to shift from a classic herringbone wood pattern to abstract graphics, images of flowing lava, or even a digital representation of a city skyline. This dynamic floor adds a powerful, immersive layer to the show's visual storytelling.

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3. The Intimate ¾-Round Audience Layout

The new set design is built "in the round," specifically a ¾-round configuration. This is a deliberate choice to enhance the intimacy between the hosts and the live studio audience. By surrounding the panel on three sides, the arrangement fosters a more conversational and engaging atmosphere, making the audience feel like they are truly part of the discussion, which is central to the show’s success.

4. A Modernized, Wood-Toned Desk

While the studio is new, the show has maintained its signature desk shape—the recognizable folded leaf design. However, the desk has been significantly modernized. It moves away from the previous off-white and frosted panels, opting instead for a warmer, more sophisticated wood-toned finish. This new desk provides a contemporary centerpiece that anchors the high-tech surroundings.

5. The On-Camera Social Media Station

Acknowledging the critical role of digital media, the new set includes a dedicated on-camera social media station. This feature allows the co-hosts to easily incorporate real-time viewer feedback, trending topics, and social media commentary directly into the live broadcast, bridging the gap between the show’s television presence and its robust online community.

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6. Unparalleled Control Room Capability

The technological upgrade extends beyond the set pieces. The state-of-the-art control room that manages the new studio is equipped with technology that gives the production team "unparalleled" ability. This means smoother, more complex camera movements, instant graphic changes, and flawless integration of the 28 screens, ensuring a high-quality, seamless viewing experience for audiences at home.

7. A New Creative Energy for Season 28

The physical move and technical upgrade are intended to inject a new creative energy into *The View* for Season 28. The hosts, including Whoopi Goldberg, Joy Behar, Sara Haines, Sunny Hostin, and Ana Navarro, have expressed excitement over the change, viewing it as a fresh chapter. The new visual identity, coupled with the new theme song, completes a total creative makeover designed to keep the show vibrant and competitive in the daytime landscape.

The Future of Daytime Television: Adaptability and Immersion

The unveiling of *The View*'s new studio in September 2024 is more than just a real estate transaction; it’s a powerful statement about the future of live television production. The investment by the Walt Disney Company in this downtown Manhattan facility, with its emphasis on dynamic LED technology and adaptable set design, signals a shift toward immersive and flexible broadcasting environments. This state-of-the-art studio allows *The View* to be visually distinct every day, ensuring that even after decades on the air, the show continues to feel fresh, current, and deeply engaged with the digital world. The success of this move will likely serve as a blueprint for other long-running talk shows looking to modernize their visual presence and enhance topical authority in a competitive market.