5 Shocking Reasons Kendall Jenner Skipped The Victoria's Secret Fashion Show 2024

The highly-anticipated return of the Victoria's Secret Fashion Show (VSFS) on October 15, 2024, in New York City, was a major event, but it was overshadowed by one glaring absence: supermodel Kendall Jenner. Despite being a fan favorite and having walked in previous shows, Jenner was notably missing from the runway, fueling intense speculation and curiosity across social media and fashion circles. The buzz surrounding her potential return was one of the biggest rumors of the year, yet the world's highest-paid model opted out. This article, updated in December 2025, dives deep into the confirmed reasons and strategic career moves that led to her skipping the comeback show.

The truth behind Kendall Jenner’s decision is less about a snub and more about a calculated business strategy. In the high-stakes world of luxury fashion, exclusivity is everything. Her 2024 calendar was packed with high-profile campaigns for competing brands and a massive focus on her own entrepreneurial ventures, making a return to the VSFS runway a complex, and ultimately impossible, logistical and contractual hurdle. Her career trajectory has shifted from being a top runway model to a global brand ambassador and business mogul.

Kendall Jenner: Biography and 2024 Career Profile

Kendall Nicole Jenner is an American model, media personality, and businesswoman who first rose to fame on the reality television show Keeping Up with the Kardashians. She is one of the most recognizable and highest-paid supermodels in the world, known for her high-fashion runway work and major brand endorsements.

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• Full Name: Kendall Nicole Jenner
• Date of Birth: November 3, 1995
• Age (as of 2025): 30
• Place of Birth: Los Angeles, California, U.S.
• Height: 5 ft 10 in (1.78 m)
• Modeling Agency: The Society Management
• VSFS Appearances: 2015, 2016, 2018
• Key 2024 Runway Appearances: L'Oréal Paris Fashion Week Show, New York Fashion Week (NYFW) for major designers, Schiaparelli runway.
• Major 2024 Campaigns: Gucci Holiday 2024 ('Stories from The Savoy'), Calvin Klein Fall 2024, Calvin Klein Spring 2024, Bottega Veneta Pre-Spring 2024, Marni Fall 2024.
• Business Ventures: Founder of 818 Tequila.
• Net Worth (Estimated): Over $75 Million (with her brand valuation significantly higher).

The Real Reason Kendall Jenner Missed the VSFS 2024 Comeback

The return of the Victoria's Secret Fashion Show in 2024 was a highly publicized event, marking the brand's pivot towards a more inclusive and modern image. While many past Angels and models, including Gigi Hadid and Candice Swanepoel, were rumored to appear, the absence of Kendall Jenner was confirmed.

The most compelling and reported reason for her no-show boils down to a conflict of interest due to her extensive portfolio of brand partnerships and exclusivity contracts.

1. Conflicting Exclusivity Contracts with Competitors

The primary hurdle for any major supermodel walking for Victoria's Secret is the exclusivity clause. Models at Kendall Jenner's level often sign multi-million dollar deals with high-fashion and lingerie brands that explicitly forbid them from working with competitors. In 2024, Kendall Jenner was the face of several major global campaigns. Her commitments to high-end houses like Gucci, Calvin Klein, Bottega Veneta, and Marni would have made it nearly impossible to accept a contract with Victoria's Secret without violating existing agreements.

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The brand loyalty required by luxury houses is intense, and for a model whose entire image is built on representing the elite tier of fashion, jeopardizing a year's worth of contracts for a single runway show is not a sound business decision.

2. A Strategic Shift to High-Fashion and Luxury Campaigns

Jenner's 2024 campaign roster demonstrates a clear and strategic focus on the highest echelons of the fashion world. Starring in campaigns for Gucci, Calvin Klein, and Bottega Veneta solidifies her status as a high-fashion muse, a different niche than the commercial 'Angel' role.

While the VSFS has attempted a rebrand, it remains a commercial lingerie show. Jenner's career has increasingly gravitated toward the artistic and editorial side of the industry, prioritizing runway appearances at events like Paris Fashion Week for L'Oréal and Schiaparelli, and New York Fashion Week shows that cater to a more avant-garde audience.

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3. The Focus on Her Billion-Dollar Brand, 818 Tequila

Beyond modeling, Kendall Jenner has successfully transitioned into a powerful businesswoman with her premium tequila brand, 818 Tequila. The brand's valuation is a significant part of her overall financial focus. Throughout 2024, Jenner dedicated considerable time to promoting 818 Tequila, attending events and expanding its global reach.

This entrepreneurial commitment means her schedule is no longer solely dictated by the fashion calendar. Any major modeling commitment, like the VSFS, requires weeks of fittings, rehearsals, and promotional appearances, which would take time away from managing her own burgeoning empire. Her priorities have shifted from securing runway spots to building generational wealth through her own company.

The New Era of Victoria's Secret and Kendall's Legacy

The 2024 Victoria's Secret Fashion Show was a deliberate attempt to distance itself from its controversial past, which included criticism for a lack of diversity and promoting a singular, unattainable body standard. The show featured a more diverse group of models, including Gigi Hadid, Devyn Garcia, Imaan Hammam, and Mayowa Nicholas, reflecting a new 'Creative Director' vision.

While Kendall Jenner was a key part of the show's most popular era (walking in 2015, 2016, and 2018), her absence in 2024 might also reflect a subtle professional distancing from the brand's former image, even as it attempts a rebrand. Models like Heidi Klum and Gisele Bündchen, former Angels, were also absent, suggesting a collective move by top-tier talent who have moved on to new career phases.

4. The Immense Pressure of the VSFS Runway

Some sources have also pointed to the immense personal and professional pressure associated with the Victoria's Secret Fashion Show as a factor. The scrutiny on the models' bodies, the demanding preparation schedule, and the global spotlight can be overwhelming, even for a seasoned professional.

Having achieved the pinnacle of her runway career, Jenner may be opting for a lighter, more selective schedule that focuses on high-impact campaigns rather than the high-stress, high-volume environment of the VSFS. Her appearances in 2024 were selective, high-profile, and strategic, a clear sign of a supermodel curating her image and workload.

5. The Future: Will Kendall Jenner Return to Victoria's Secret?

As of late 2025, there has been no confirmation of Kendall Jenner's involvement in any future Victoria's Secret projects. While the brand would undoubtedly welcome her back, her current career trajectory suggests a return is unlikely unless the terms are exceptionally favorable and do not conflict with her extensive contracts with other major fashion houses. The fashion world is constantly shifting, but for now, the era of Kendall Jenner as a Victoria's Secret runway model appears to be a celebrated chapter of her past, not her future. Her focus remains firmly on her multi-million dollar brand endorsements and the continued growth of 818 Tequila.