5 Shocking Ways Martha Stewart Is Dominating 2025: From Skincare Mogul To Unconventional End-of-Life Plan

Martha Stewart continues to defy expectations and redefine the concept of a modern lifestyle mogul, with 2025 proving to be one of her most ambitious and surprising years yet. This year, the 84-year-old entrepreneur has not only solidified her $400 million net worth but also launched an entirely new business vertical, returned to high-stakes television, and even made headlines with her highly unconventional end-of-life plans.

As of December 2025, Stewart's empire is experiencing a massive, multi-faceted expansion, moving far beyond her traditional home and garden roots. From a breakthrough beauty brand to a major cultural trend dominating social media, she remains a powerhouse of reinvention, demonstrating an unparalleled ability to stay fresh and relevant across multiple generations.

Martha Stewart: Complete Biographical Profile

The foundation of Martha Stewart's 2025 success is built on decades of entrepreneurial drive and media savvy. Here is a brief profile of the iconic figure:

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• Full Birth Name: Martha Helen Kostyra
• Date of Birth: August 3, 1941
• Birthplace: Nutley, New Jersey (grew up in Nutley)
• Age (as of Dec 2025): 84
• Education: Barnard College (studied History and Architectural History)
• Early Career: Worked as a model from age 13; later worked as a stockbroker on Wall Street
• Key Companies: Martha Stewart Living Omnimedia (Founder)
• Net Worth (Estimated 2025): $400 Million
• Daughter: Alexis Stewart

1. The Shocking Pivot: Launching the Elm Biosciences Skincare Line

Perhaps the most significant business development for Martha Stewart in 2025 was her bold entry into the highly competitive beauty industry. In a move that surprised many, Stewart launched her first-ever dedicated skincare brand, Elm Biosciences, on September 17, 2025.

A Five-Year Project with Breakthrough Products

This was no vanity project. Stewart revealed the brand was five years in the making, co-created with her longtime dermatologist, Dr. Dhaval Bhanusali. The launch was highly anticipated, especially given Stewart's widely praised, age-defying complexion, which has long been a topic of conversation among beauty enthusiasts.

The initial drop of Elm Biosciences focused on two hero products: the A30 Elemental Serum and the Inner Dose daily skin supplement. The A30 Elemental Serum, in particular, is an anti-aging product that Stewart credits with noticeably improving her skin. This venture immediately positions Stewart as a serious player in the luxury wellness and anti-aging market, leveraging her personal brand as the ultimate proof of efficacy.

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2. The Return to High-Stakes TV: Co-Hosting *Yes, Chef!*

While Stewart has a long history in television, 2025 saw her return to a major network competition format with a new energy. She co-hosted the high-stakes cooking competition series, Yes, Chef!, alongside the celebrated Emmy Award-winning chef and humanitarian, José Andrés.

The show premiered on NBC in the spring of 2025, following *The Voice*, and promised significant drama in the kitchen. Stewart and Andrés not only co-hosted but also served as executive producers, cementing her role as a creative force behind the camera as well as in front of it. This project, which extended throughout 2025, proved that her on-screen chemistry and authoritative presence remain a massive draw for audiences.

3. The Cultural Phenomenon: The "Martha Stewart Aesthetic" Dominates Trends

Beyond her direct business ventures, Martha Stewart's influence in 2025 became a cultural trend in itself. According to trend reports, the "Martha Stewart Aesthetic" was set to be the biggest lifestyle trend of the summer.

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This aesthetic—a blend of sophisticated domesticity and hands-on living—saw a massive surge in popularity across social media platforms. Key elements of the trend include:

• Garden-to-Table Cooking: Embracing fresh, seasonal ingredients grown in one's own garden.
• Flower Gardens: A focus on cultivating beautiful and bountiful floral arrangements and gardens.
• Breezy Caftans: Stewart herself was seen wearing this "rich-looking" summer staple, immediately making it a must-have fashion item for 2025.
• Elevated DIY: Moving beyond simple crafts to more complex and polished home projects.

Searches related to her lifestyle and recipes soared, demonstrating that her vision of gracious living continues to inspire a new, younger generation of home enthusiasts. She also continued to publish articles on her blog and website, guiding readers through the latest interior design trends for 2025 and 2026.

4. The Expanding Wellness Empire: CBD and Beyond

Stewart's successful foray into the cannabis-derived wellness space continued its strong growth throughout 2025. The Martha Stewart CBD line, which includes popular CBD Gummies for sleep and wellness, maintained its position as a premium, approachable brand in the often-confusing CBD market.

In 2025, the brand expanded its offerings, introducing new CBD topicals aimed at specific issues like stress relief, sleep, and general relaxation. This strategic expansion demonstrates her commitment to the health and wellness vertical, leveraging her trusted name to bring legitimacy and quality to a rapidly evolving industry. The focus on high-quality ingredients and specific wellness goals ensures the brand remains relevant in the competitive 2025 landscape.

5. The Unconventional Revelation: Stewart’s Surprising End-of-Life Plan

In a final, highly personal, and widely reported development in late 2025, Martha Stewart revealed her unconventional end-of-life plan. In a December 2025 interview, Stewart stated her preference for composting over traditional burial or cremation, declaring, "Coffins are out, Compost is In."

This revelation aligns perfectly with her lifelong commitment to gardening, sustainability, and a natural, back-to-the-earth philosophy. The news generated significant media buzz, once again proving that Martha Stewart has the power to spark a national conversation on even the most sensitive and personal topics. It is a powerful, final statement on her dedication to a beautiful, sustainable life, right up to the very end.

What Lies Ahead for Martha Stewart

Martha Stewart's 2025 was defined by reinvention and expansion. From the major launch of Elm Biosciences to the continued success of her CBD line and the cultural dominance of the "Martha Stewart Aesthetic," she has proven that age is truly just a number when it comes to entrepreneurship. Her ability to pivot into new markets, such as high-end beauty and wellness, while maintaining her authority in the home and food space, is a masterclass in modern brand management. The momentum from her 2025 ventures suggests that her empire will only continue to grow and surprise in the years to come.