7 Unstoppable Ways Kimora Lee Simmons Reclaimed Her Fab Lane Empire In 2025

Kimora Lee Simmons, the undisputed queen of 'Fabulosity,' is officially back in the spotlight and dominating the business and entertainment worlds in 2025. This fashion mogul, designer, and supermom has not only successfully resurrected her iconic Baby Phat brand but is now leveraging her personal life and business acumen for a highly anticipated return to reality television. Her latest moves prove she is a master of reinvention, seamlessly transitioning from supermodel to CEO and, now, to reality TV powerhouse once again.

As of late 2024 and heading into 2025, Kimora's empire is expanding at a rapid pace, focusing on beauty, wellness, and a full-scale return to the screen. She continues to manage her large, blended family while simultaneously steering a multi-million-dollar portfolio of businesses. The narrative surrounding Kimora Lee Simmons today is one of strategic expansion, fierce independence, and a commitment to building a legacy with her five children. This article dives deep into her current ventures, family life, and the unstoppable force that is Kimora in 2025.

Kimora Lee Simmons: Complete Biography Profile and Career Timeline

Kimora Lee Simmons (née Perkins) is an American businesswoman, fashion designer, television personality, and former fashion model whose career has spanned over three decades, marked by her groundbreaking work in urban fashion and her vibrant public persona. She is renowned for creating the iconic Baby Phat brand, which defined early 2000s street style.

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• Full Name: Kimora Lee Perkins (Later Simmons, Leissner)
• Date of Birth: May 4, 1975
• Birthplace: St. Louis, Missouri, U.S.
• Ethnicity: African-American and Japanese-Korean descent.
• Height: 6 ft 0 in (1.83 m)
• Early Career Milestone: Started modeling at age 13.
• Major Breakthrough: Signed an exclusive contract with Chanel at age 14, moving to Paris and modeling for Karl Lagerfeld.
• Business Launch: Founded Baby Phat in 1999, serving as its President and Creative Director.
• Reality TV Debut: Starred in the hit show Kimora: Life in the Fab Lane (2007–2011).
• Current Status: Creative Director of the relaunched Baby Phat and star of the 2025 reality series, Kimora: Back In The Fab Lane.

The 2025 Reality TV Comeback: 'Kimora: Back In The Fab Lane'

One of the biggest headlines surrounding Kimora Lee Simmons in 2025 is her highly anticipated return to reality television. She is set to grace screens once again with her new series, Kimora: Back In The Fab Lane.

The new show is positioned as "Chapter Two" of her life, offering an intimate look at her life as a single mother, a CEO, and a high-profile figure navigating the current media landscape. Unlike the original series, which focused heavily on the glamour of the Baby Phat peak, this iteration will showcase the demanding realities of running multiple businesses and raising a large, diverse family of five children who are now young adults and teenagers.

The series promises to be a deep dive into the evolution of her brand and her personal relationships, including the dynamics with her daughters, Ming Lee and Aoki Lee, who are now integral parts of the Baby Phat resurgence. Kimora herself expressed that the show aims to reintroduce her and her many businesses, demonstrating her continued influence in fashion, beauty, and beyond.

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This strategic move not only satisfies fan curiosity but also serves as a powerful marketing platform, giving unprecedented exposure to her current ventures, including her Baby Phat Beauty line and her wellness investments.

From Fashion Mogul to Multi-Industry CEO: Kimora’s Expanding Business Portfolio

Kimora Lee Simmons is far more than a fashion designer; she is a serial entrepreneur with a diverse and lucrative investment portfolio. Her current business focus is a blend of nostalgic resurgence and forward-thinking investments in beauty, wellness, and technology.

The Baby Phat Resurgence and Beauty Expansion

The most prominent of her current ventures is the full-scale relaunch of Baby Phat. After reacquiring the brand, Kimora has successfully brought the iconic Y2K aesthetic back to the mainstream, capitalizing on the nostalgia trend.

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Crucially, she expanded the brand into the beauty sector with the launch of Baby Phat Beauty. This move was a family affair, as she built the brand alongside her daughters, Ming Lee Simmons and Aoki Lee Simmons, ensuring its relevance to a new generation.

The beauty line focuses on accessible, fun, and inclusive products, cementing Baby Phat as a lifestyle brand, not just a clothing line.

Diversified Investments and Wellness Ventures

Kimora's business interests extend far beyond fashion. She has strategically invested in various sectors, demonstrating her sharp business acumen.

• Pellequr: She is involved with Pellequr, an upscale Korean spa located in Los Angeles, tapping into the booming wellness and self-care industry.
• Technology and Skincare: Her portfolio includes investments in French skincare company Codage and Pureform Global, a technology and wellness firm, showcasing her commitment to diversification.
• JustFab and Fabulosity: She has also been involved with the subscription fashion retailer JustFab and her own fragrance line, Fabulosity, maintaining a strong presence in the consumer market.

Inside Kimora's Modern Family Life and Public Scrutiny

Kimora’s personal life, particularly her role as a mother, is a central part of her public narrative in 2025. She is a dedicated mother to five children and manages a complex, blended family structure that often draws public attention.

The Five Children and Their Own Careers

Kimora is mom to five kids from three different relationships, with all of them making headlines in their own right:

• Ming Lee Simmons (b. 2000): Her eldest, with ex-husband Russell Simmons, is a model and active participant in the Baby Phat relaunch.
• Aoki Lee Simmons (b. 2002): Also with Russell Simmons, Aoki recently graduated from Harvard University, balancing an elite education with a burgeoning modeling career.
• Kenzo Lee Hounsou (b. 2009): Her son with actor Djimon Hounsou.
• Wolfe Lee Leissner (b. 2015): Her son with ex-husband Tim Leissner.
• Gary Lee (b. 2010): Adopted in 2010.

Her daughters, Ming and Aoki, are frequently featured alongside their mother, acting as brand ambassadors and co-creators for the Baby Phat Beauty line, seamlessly blending family and business.

Navigating Public Drama and Controversies

Despite her professional success, Kimora’s family life is not immune to public scrutiny. In 2024 and 2025, she has dealt with high-profile disagreements, including a public dispute with her daughter Aoki Lee regarding Aoki’s relationship with a significantly older man.

She has also openly discussed her unique family dynamic, including her role as a "surrogate mom" to Diddy's twin daughters, Jessie and D'Lila, following the death of their mother, Kim Porter. This demonstrates her deep commitment to family and community, even under the intense glare of the media spotlight.

Kimora Lee Simmons' Current Net Worth and Financial Power in 2025

The success of her brand resurgence, diversified investments, and return to television has solidified Kimora Lee Simmons’ financial standing. As of 2025, her estimated net worth is reported to be in the eight-figure range.

Her wealth is a testament to her longevity and shrewd business decisions. While the sale of the original Baby Phat was a major financial milestone, her current wealth is built on the reacquisition and expansion of that brand, her reality TV earnings, and her strategic investments in various industries like technology and wellness.

Kimora Lee Simmons remains a powerful entity, demonstrating that a strong brand identity, combined with a willingness to evolve and diversify, is the key to enduring success in the entertainment and business worlds. Her 2025 narrative is one of a savvy CEO who has successfully reclaimed her throne, proving that the 'Fab Lane' is still very much in business.