5 Magical Secrets Behind Benson Boone's Viral Crumbl Cookie Collaboration

As of December 11, 2025, the name Benson Boone is synonymous not just with chart-topping hits like "Beautiful Things" and his album American Heart, but also with one of the most unexpected and successful celebrity food collaborations of the year: the Crumbl "Moonbeam Ice Cream Cookie." This limited-edition dessert became a viral sensation, proving that Boone's ability to craft a hit extends far beyond the recording studio and into the culinary world.

The entire phenomenon centers on a whimsical lyric from his track "Mystical Magical," which Crumbl Cookies masterfully translated into a tangible, and highly sought-after, dessert. The partnership created a massive buzz, with fans flocking to stores nationwide, and even prompting an encore appearance of the cookie due to overwhelming demand. This deep dive uncovers the full story, from Boone's rise to the exact flavor profile that made the cookie a smash hit.

Benson Boone: The Rising Star's Profile and Biography

Benson James Boone is an American singer-songwriter whose career exploded from a brief but impactful appearance on a major reality show to international music stardom. His journey is a testament to the power of viral success coupled with genuine talent.

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• Full Name: Benson James Boone
• Born: June 25, 2002
• Origin: Monroe, Washington, U.S.
• Career Start: Gained initial prominence after a brief but memorable run on the singing competition show American Idol in early 2021.
• Breakthrough Hits: His single "Beautiful Things" became a global sensation, propelling him to mainstream success.
• Major Album: Released his debut album, American Heart, which further cemented his status as a leading voice in pop music.
• Recent Accolades: Boone was nominated for Best New Artist at the 2025 Grammy Awards, highlighting his rapid ascent in the industry.
• Musical Style: Known for his powerful vocals, emotional depth, and ability to blend pop, rock, and ballad elements.

The 'Moonbeam Ice Cream Cookie' Phenomenon Explained

The collaboration between Benson Boone and Crumbl Cookies was a masterclass in cross-promotion, turning a playful song lyric into a viral product. The cookie, officially named the "Moonbeam Ice Cream Cookie," was directly inspired by the chorus of Boone's song "Mystical Magical."

The partnership was timed perfectly with the release of his album American Heart, creating a multifaceted marketing moment that engaged both music and dessert fans. The cookie's initial run was highly limited, available only for a short window, which naturally drove up demand and social media hype.

What Exactly Was in the Moonbeam Ice Cream Cookie?

Crumbl's goal was to create a dessert that "feels like the song sounds," evoking the celestial, whimsical, and cosmic vibes of "Mystical Magical."

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The final flavor profile was a complex, multi-layered treat:

• Base: A chilled chocolate cookie base, often described as rich and comforting.
• Mix-ins: Packed with cookies and cream pieces, adding texture and a familiar flavor.
• Topping: A unique, dreamy swirl of lemon, berry, and marshmallow frosting, which was the key component designed to represent the "Moonbeam Ice Cream" concept.

The combination of a cool, rich chocolate base with a bright, fruity, and sweet topping successfully captured the contrast and playful imagery referenced in the song's lyrics.

From Viral Lyric to Edible Dessert: The 'Mystical Magical' Connection

The true genius of the "Benson Boone cookie" lies in its direct link to the song "Mystical Magical." The collaboration didn't just use his name; it brought a piece of his lyrical imagination to life.

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The lyric "Moonbeam Ice Cream" is a phrase that Boone himself has explained as being born from a moment of pure, unbridled, and perhaps silly, spontaneity. While working on the song, he simply thought, "You know what? Moonbeam ice cream, hell yeah!" The phrase, initially a piece of lighthearted, whimsical imagery, quickly became an iconic, fan-favorite line.

Crumbl Cookies co-founder and CBO Sawyer Hemsley noted that the team was dedicated to translating this "mystical, magical" feeling into a physical flavor. The chilled nature of the cookie and the light, ethereal colors of the lemon and berry swirl were all chosen to reflect the celestial and cosmic themes of the track.

The success of the cookie was a perfect storm of viral marketing and fan engagement. By turning an abstract, fun lyric into a real, edible product, Boone and Crumbl created an experience that went beyond a simple product endorsement. It became a cultural moment, with fans sharing their reviews and experiences of tasting "Moonbeam Ice Cream" for themselves.

The Legacy of the Crumbl Encore and Future Collaborations

The demand for the Moonbeam Ice Cream Cookie was so intense that Crumbl brought it back for an encore run, extending the partnership and allowing more fans to try the limited-time flavor. This return run, which occurred around July 2025, confirmed the cookie's status as one of Crumbl's most popular celebrity collaborations to date.

The phenomenon highlights a growing trend in music promotion: using unique, unexpected partnerships to connect with an audience on a deeper, more personal level. For Benson Boone, the cookie served as a fun, memorable extension of his artistry, showcasing his playful side and adding a sweet layer to the momentum of his album release.

While the Moonbeam Ice Cream Cookie may no longer be available in stores today, December 11, 2025, its legacy remains. It set a high bar for future music-food collaborations and solidified Benson Boone's brand as not only a serious musician but also a figure capable of creating viral, cultural moments. Fans continue to hope for another return, eager to once again taste the "mystical, magical" flavor inspired by one of pop music's fastest-rising stars.