The curtain has fallen on the live touring career of KISS, but the spectacle is far from over. As of late 2025, the legendary rock band, co-founded by Gene Simmons and Paul Stanley, is transitioning into an unprecedented era of "immortality" that extends far beyond the stage. The band’s official "End of the Road World Tour" concluded dramatically in December 2023 at Madison Square Garden (MSG) in New York City, a finale that saw the band announce their continuation as digital avatars.
The latest news, however, reveals a brand that is still very much alive in the physical world, complete with surprise live performances, a major national honor, and a profound loss to the original lineup. The KISS enterprise, now backed by a massive $300 million deal, is cementing its legacy in ways no other rock band has dared, ensuring the *brand* will outlive the *band* as we knew it.
The Immortal Lineup: Original & Final Touring Members Biography
The history of KISS is defined by its iconic characters, the makeup, and the pyrotechnics. While many musicians have passed through the ranks, the core legacy rests on the shoulders of the four original members and the final, longest-running lineup.
- Gene Simmons ("The Demon"): Born Chaim Witz in Haifa, Israel, Simmons is the band's co-founder, bassist, and co-lead vocalist. Known for his blood-spitting and fire-breathing antics, he has consistently driven the band's business and merchandising empire. His net worth, as of 2025, is estimated at $400 million.
- Paul Stanley ("The Starchild"): Born Stanley Bert Eisen in New York City, Stanley is the other co-founder, rhythm guitarist, and co-lead vocalist. He is the primary showman and creative force behind many of the band's anthems. He continues to pursue solo projects, including his soul tribute band, Paul Stanley’s Soul Station.
- Ace Frehley ("The Spaceman"): (Original Lead Guitarist) Born Paul Daniel Frehley, he was known for his self-taught, out-of-this-world guitar style and signature smoking guitar solo. Frehley passed away on October 16, 2025, at age 74, following a fall at his home. Stanley and Simmons issued a joint statement calling him an "essential and irreplaceable rock soldier."
- Peter Criss ("The Catman"): (Original Drummer) Born Peter George John Criscuola, he co-wrote and sang the band's biggest hit, the ballad "Beth." After multiple departures and reunions, Criss retired from live performing in 2017 but is reportedly working on a new solo album in 2025.
- Tommy Thayer ("The Spaceman"): (Final Lead Guitarist) Thayer joined in 2002, fully adopting the Spaceman persona and makeup. He was instrumental in the band's final touring era and is currently involved in post-tour projects, hinting at the possibility of new music.
- Eric Singer ("The Catman"): (Final Drummer) Singer joined in 1991 and is the longest-serving drummer, also adopting the Catman persona. He anchored the rhythm section for the "End of the Road" tour and remains active in the band's special post-tour events.
The Shocking Post-Farewell Performances: Unmasked in Vegas
Despite the grand finale at Madison Square Garden being touted as the "final KISS-in-makeup appearance" for the band in December 2023, the promise of a complete retirement from the stage proved to be short-lived.
In November 2025, less than two years after their MSG farewell, the most recent lineup (Stanley, Simmons, Thayer, and Singer) reunited for two special, unmasked performances at the KISS Kruise: Landlocked in Vegas fan event.
The "KISS Army Storms Vegas" festival, celebrating the 50th anniversary of the fan club, featured separate acoustic and electric shows. Former KISS guitarist Bruce Kulick also made a special appearance, providing fans with a rare blend of past and present band members and underscoring the "farewell tour" as merely the end of large-scale touring, not the end of the band's live presence.
This event, coupled with the band's continued involvement in the Rock & Brews restaurant chain and the Las Vegas KISS World museum, solidifies the idea that the KISS *brand* will continue to thrive through smaller, more exclusive live experiences and business ventures.
The Future is Virtual: KISS Digital Avatars and $300 Million Immortality
The biggest and most futuristic development for KISS is their transition into the digital realm, a plan that has been in the works since their final show. In a landmark deal reported to be worth $300 million in 2024, the band sold their catalog and image rights to the Swedish entertainment company Pophouse Entertainment, the same firm behind the highly successful ABBA Voyage show.
The ABBAtar Model for Rock
The goal, as described by manager Doc McGhee, is to make KISS "immortal" by creating fully virtual, life-sized digital avatars—or "KISSatars"—of the band members. These avatars will star in a fully virtual stage show, similar to ABBA's 'ABBAtar' presentation, with a projected premiere around 2027.
The initial preview of the avatars at the MSG finale was a work in progress, but the creative director, Thierry Coup, has promised a mind-blowing experience that will "cross that bridge of what's real and what's not." This move allows the band's spectacular stage show—complete with fire-breathing, pyrotechnics, and iconic makeup—to continue indefinitely without the physical toll on its aging members.
The Biopic, Documentary, and New Music
The Pophouse deal is part of a three-part plan to secure the band’s legacy for new generations: the avatar show, a long-gestating big-screen biopic, and a sprawling documentary about the five-year "End of the Road" tour.
Director McG, who is helming the biopic, declared that there is "rock and roll before Kiss and then there is rock and roll after Kiss." The documentary is nearing completion, with editors sifting through "thousands of hours" of footage to show a different, more personal side of the band.
Perhaps most surprisingly, both Paul Stanley and Tommy Thayer have recently hinted that new KISS music is still possible. Stanley mentioned in late 2025 that he has been writing, and the creation of new material is "more than possible" or even "probable," suggesting the creative spark is not yet extinguished, even if the large-scale touring is.
2025 Kennedy Center Honors: Mainstream Recognition
In a move that signifies the band's enduring cultural impact, KISS is slated to be among the recipients of the prestigious 2025 Kennedy Center Honors.
The ceremony, which recognizes lifetime artistic achievements in the performing arts, will take place in December 2025. This honor places Paul Stanley and Gene Simmons alongside other cultural icons and formally recognizes KISS for their theatrical performances, makeup, and electrifying stage presence that has influenced generations of musicians.
The band’s ability to transcend the hard rock genre and achieve such high-level mainstream cultural recognition—decades after their formation in 1973—is a testament to the power of the KISS brand and the enduring appeal of the Starchild, the Demon, the Spaceman, and the Catman.
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