5 Shocking Business Ventures That Define Martha Stewart And Snoop Dogg's Unlikely Empire

The business partnership between lifestyle guru Martha Stewart and hip-hop legend Snoop Dogg is one of the most enduring and fascinating collaborations in modern celebrity culture. What began as an unlikely on-screen chemistry has blossomed into a multi-million-dollar empire spanning television, consumer goods, and now, the spirits industry. As of late 2024 and early 2025, their joint ventures continue to evolve, proving that their unique friendship is a powerful commercial force that defies traditional celebrity branding.

Their latest move, a surprising collaboration with music icon Dr. Dre, confirms that the duo's strategy is to constantly pivot and shock the market. This article dives deep into the most recent updates and chronicles the five most significant business ventures that have solidified the "Doggfather and Martha" as the ultimate celebrity power couple.

The Evolution of an Unlikely Duo: A Partnership Timeline

The foundation of the Martha Stewart and Snoop Dogg phenomenon is their genuine, mutual respect, which first sparked over a decade ago. Their initial meeting in 2008 on Stewart's show, Martha, was an instant hit, with Snoop helping Martha make mashed potatoes and discussing his love for cooking and cannabis.

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This initial television appearance revealed an undeniable, easygoing rapport between the domestic doyenne and the West Coast rapper.

Their relationship is a masterclass in cross-generational and cross-cultural branding, leveraging Martha's image as the ultimate "lifestyle authority" and Snoop's persona as the "Doggfather" of hip-hop.

Their partnership has consistently generated buzz by placing them in unexpected, yet highly marketable, scenarios.

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Martha Stewart and Snoop Dogg: Key Biography and Profile

• Martha Stewart (Born: August 3, 1941)
  • Occupation: Retail businesswoman, writer, television personality, former model.
  • Known For: Founder of Martha Stewart Living Omnimedia, lifestyle and home entertaining expertise, publishing, and television shows.
  • Key Ventures: *Martha Stewart Living* magazine, Martha & Snoop's Potluck Dinner Party, CBD product line, Still G.I.N. partner.
• Snoop Dogg (Born: Calvin Cordozar Broadus Jr., October 20, 1971)
  • Occupation: Rapper, singer, songwriter, actor, media personality, and entrepreneur.
  • Known For: West Coast hip-hop, iconic albums like *Doggystyle*, laid-back persona, and cannabis advocacy.
  • Key Ventures: Death Row Records owner, Martha & Snoop's Potluck Dinner Party, BIC Lighters, Still G.I.N. co-founder, Merry Jane (cannabis media).

1. The Newest Power Move: Still G.I.N. with Dr. Dre (2025)

The most recent and perhaps most ambitious business venture for the duo is their collaboration on the spirits brand, Still G.I.N.

Launched by Dr. Dre and Snoop Dogg in late 2024, the brand immediately made headlines by announcing Martha Stewart as its newest brand partner in early 2025.

This partnership is a natural, yet brilliant, extension of Snoop's famous track, "Gin and Juice," and Martha's established expertise in entertaining and elevated cocktails.

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Stewart’s role is to leverage her skills as a "gourmet guru" to showcase the gin's versatility and mixability, introducing the spirit to a new, sophisticated audience.

The collaboration is a perfect storm of star power, combining two hip-hop legends with the queen of home entertaining, creating massive buzz in the food and beverage industry.

It marks a new chapter, moving beyond the kitchen into the high-end liquor market, and proving that their joint brand can successfully sell any consumer product.

2. The TV Phenomenon: Martha & Snoop's Potluck Dinner Party

The venture that launched their true commercial success was the VH1 series, Martha & Snoop's Potluck Dinner Party, which premiered in 2016.

The cooking show, which featured the unlikely duo hosting celebrity guests for a dinner party, became an instant cultural touchstone.

The format was simple yet genius: Martha would teach Snoop and their guests, who included stars like Seth Rogen and 50 Cent, how to cook a refined dish, while Snoop would bring his own unique, often cannabis-inspired, culinary flair.

The show was a critical success, earning the pair an Emmy nomination for Outstanding Host for a Reality or Reality-Competition Program in 2017.

It successfully bridged the gap between their two distinct worlds—high-brow lifestyle and street culture—solidifying their image as best friends who can make anything entertaining.

The show's success demonstrated the commercial viability of their chemistry, paving the way for future product endorsements and business collaborations.

3. The Flammable Friendship: BIC EZ Reach Lighter Campaign

One of the most visible and widely discussed collaborations was their role as spokespeople for the BIC EZ Reach lighter.

The campaign, which began in 2022, capitalized on the humor of their contrasting images.

The advertisements playfully suggested that the elongated lighter was perfect for a variety of uses, subtly nodding to Snoop's well-known association with cannabis without explicitly mentioning it.

The "Ultimate Mood Masters" campaign was a massive success, praised for its clever use of celebrity and its ability to make a mundane product feel cool and relevant.

This venture proved their partnership could effectively market consumer goods beyond food and entertainment, showcasing their range as brand ambassadors.

4. The CBD and Cannabis Connection

Given Snoop Dogg's long-standing advocacy for cannabis and Martha Stewart's increasing openness to the wellness market, their ventures into the CBD and cannabis space were inevitable and highly anticipated.

Martha Stewart launched her own line of CBD products in partnership with Canopy Growth, often citing Snoop Dogg as the person who introduced her to the therapeutic benefits of hemp-derived products.

She has spoken openly about her "fun relationship with The Doggfather" and how he has educated her on the space.

Furthermore, they have collaborated on smoking accessories, such as the "Best Buds Bags," a venture that further cemented their status as a dynamic entrepreneurial duo in the growing cannabis industry.

These ventures successfully brought a sense of mainstream credibility and sophistication to the cannabis market, leveraging Martha’s trusted lifestyle brand.

5. The Early Days: Comedy Central Roasts and Game Shows

Before the *Potluck Dinner Party*, Martha and Snoop carefully built their brand synergy through a series of high-profile, one-off appearances that tested their chemistry with the public.

A pivotal moment was the 2015 *Comedy Central Roast of Justin Bieber*, where Martha Stewart delivered a now-famous set, which included a memorable joke about Snoop Dogg.

Their joint presence on the roast showed the world they were not just acquaintances, but genuine friends who could playfully mock each other, adding depth to their public narrative.

They also appeared together on ABC's *The $100,000 Pyramid*, further demonstrating their easy banter and ability to draw a diverse audience to any project they touched.

These early collaborations were crucial for establishing the "unlikely friendship" trope, which has since become their most valuable intellectual property.

The Future of the Martha and Snoop Empire

The partnership between Martha Stewart and Snoop Dogg is far more than a novelty; it is a meticulously crafted, highly profitable business model.

Their success lies in their ability to blend two seemingly opposite worlds—gourmet cooking and hip-hop culture—into a cohesive, entertaining, and marketable brand.

With their latest venture, Still G.I.N., they are proving that their topical authority extends from the kitchen to the bar, and beyond.

Industry analysts continue to watch for their next move, as the "Best Buds" have demonstrated an unparalleled knack for turning friendship into golden business opportunities.

The enduring appeal of this "odd couple" is a testament to their individual star power and their collective genius for creating cultural moments that translate directly into commercial success.