The TikTok phenomenon Alix Earle, a name synonymous with viral "Get Ready With Me" (GRWM) videos and unfiltered honesty, has just celebrated a major milestone. As of December 18, 2025, the social media star is officially 25 years old, having celebrated her birthday just two days ago.
Her rapid ascent to global fame, which began with her candid content while a student at the University of Miami, has made her one of the most talked-about and highest-earning digital creators in the world. This deep dive explores her complete profile, the secrets to her success, and the staggering financial empire she's built before the age of 25.
Alix Earle: Complete Biography and Profile
Alix Ashley Earle has quickly transitioned from a college student to a massive media personality, captivating millions with her authentic and relatable online presence. Her biography is a testament to the power of modern digital stardom.
- Full Name: Alix Ashley Earle
- Date of Birth: December 16, 2000
- Current Age (as of December 2025): 25 Years Old
- Birthplace: Monmouth County, New Jersey, U.S.
- Zodiac Sign: Sagittarius
- Nationality: American
- Education: University of Miami (BBA Degree)
- Occupation: Social Media Personality, Content Creator, Model
- Years Active: 2020–Present
- Relationship Status: Dating NFL player Braxton Berrios (since 2023)
- Claim to Fame: Viral "Get Ready With Me" (GRWM) videos on TikTok
The $20 Million Question: How Alix Earle Built a Fortune by Age 25
The financial success of Alix Earle is arguably the most compelling aspect of her story. Her estimated net worth in 2025 is a staggering $20 million, placing her among the elite in the influencer economy.
The Power of Unfiltered GRWM Videos
Earle's rise was fueled by her "Get Ready With Me" content, where she mixed candid life updates, makeup application, and fashion hauls with a raw, unscripted energy. This authenticity resonated deeply with her audience, particularly young women, who appreciated her willingness to discuss everything from acne struggles to relationship drama. This unique blend of beauty, lifestyle, and personal transparency created a massive, highly engaged following.
Her content strategy created a powerful feedback loop, where her followers felt like they were getting ready with a friend, not watching a polished celebrity. This cultivated a level of trust that made her product recommendations incredibly influential.
Lucrative Endorsements and Brand Deals
With millions of followers on TikTok and Instagram, Earle became a magnet for major brands. Her ability to drive sales is immense, often leading to products selling out immediately—a phenomenon dubbed the "Alix Earle effect." Her earnings from sponsorships and brand partnerships are her primary source of wealth.
She has secured high-profile deals across the beauty, fashion, and lifestyle sectors, leveraging her status as a cultural trendsetter. Her presence on the prestigious Forbes 2025 Top Creators list further solidifies her position as a top-tier earner in the digital space.
From University of Miami to Global Icon: Alix Earle's Career Trajectory
Alix Earle's professional journey is a modern blueprint for viral success, proving that a college education and a strong social media presence can be a powerful combination.
College and the Birth of a Star
Earle attended the University of Miami, where she pursued a Bachelor of Business Administration (BBA). It was during her time in college that her TikTok following exploded. Her "unfiltered" content about the college experience, parties, and daily life struck a chord, making her an instant sensation. She successfully graduated, navigating the demands of academia while building a multi-million-dollar personal brand.
Expanding Her Digital Empire
While TikTok remains her core platform, Earle has strategically expanded her reach across all major social media channels, including Instagram and YouTube. Her content has broadened to include travel vlogs, red carpet appearances, and major media collaborations. She has also successfully transitioned her persona into mainstream entertainment, including appearances on shows like Dancing With The Stars.
This cross-platform strategy ensures her relevance and allows her to tap into diverse advertising revenue streams, solidifying her long-term career viability beyond a single viral trend. The constant stream of fresh, engaging content is key to maintaining her topical authority in the highly competitive lifestyle and beauty niches.
Personal Life and Relationships: Navigating Fame in Her Mid-20s
Despite her professional success, Alix Earle's personal life remains a major point of interest for her followers. Her openness about her relationships and family dynamics has only strengthened her connection with her audience.
The Braxton Berrios Romance
Since 2023, Earle has been in a high-profile relationship with NFL wide receiver Braxton Berrios. The couple's relationship has been extensively documented on social media, with Earle sharing details about their dates, travel, and life together. This relationship has brought her a new level of media scrutiny, but her willingness to share her journey has kept her content engaging and current.
Family and Support System
Alix Earle is originally from Monmouth County, New Jersey. She often features her family in her content, including her mother and her siblings, giving fans a glimpse into her supportive and close-knit personal life. Her stepfather, a prominent figure in the business world, has also been a subject of interest, though Alix maintains a focus on her own career achievements.
As she enters her mid-twenties, Alix Earle continues to redefine what it means to be a modern celebrity. Her blend of business acumen, digital savvy, and radical honesty ensures that her influence—and her net worth—will only continue to grow.
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