5 Shocking Ways Jason Harvey, Steve Harvey's Stepson, Is Dominating Global Media And Luxury Fashion In 2025

Jason Harvey is no longer just known as the stepson of legendary comedian and TV host Steve Harvey; he has cemented his legacy as a powerful, multifaceted executive and creative force in his own right. As of December 2025, Harvey stands at the intersection of streaming media and high-end fashion, driving the vision for one of the most important platforms for Black content globally while simultaneously running his own luxury brand. His journey from an Atlanta-based artist to a C-level media executive and successful entrepreneur is a masterclass in leveraging influence and vision.

This article dives deep into the latest and most current updates on Jason Harvey’s career, his family life with his wife Amanda Harvey, and the strategic moves that are defining his impact across the entertainment and luxury goods industries today. From his pivotal role at BET+ to his commitment to mentorship and diversity, Harvey is proving that true success requires both business acumen and a strong creative compass.

Jason Harvey: A Comprehensive Biography and Profile

Jason Harvey is an American designer, artist, creative director, and C-level business leader who has successfully navigated the worlds of entrepreneurship, media, and technology. He is best known for his dual roles as the Executive Vice President (EVP) and General Manager of BET+ and as the founder of the luxury footwear brand, Yevrah Shoes.

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• Full Name: Jason Harvey
• Occupation: Designer, Artist, Creative Director, Business Executive, Entrepreneur
• Current Role (2025): Executive Vice President (EVP) and General Manager of BET+
• Family Connection: Stepson of Steve Harvey; Son of Marjorie Harvey
• Biological Father: Jim Townsend (was in prison until 2017)
• Spouse: Amanda Harvey (née Hill), married in August 2013
• Children: Four—Rose, Noah Ellington, Ezra Nehemiah, and Joey Iris
• Companies Founded: Yevrah Shoes (Luxury Women's Footwear) and Yancy Media Group
• Education: Attended North Atlanta High School
• Residence: Atlanta, Georgia
• Interests: Mentorship, advocacy for diversity in media and technology

The Executive Renaissance: Driving BET+ into the Streaming Future

Jason Harvey’s most significant professional endeavor in the current landscape is his leadership role at BET+, the premier subscription video on-demand (SVOD) service for Black content. As the EVP and General Manager, he is the driving force behind the platform's vision, programming strategy, business operations, and overall revenue growth.

A Focus on Rapid Market Penetration and Growth

Under Harvey’s strategic direction, BET+ has achieved rapid market penetration and demonstrated double-digit revenue growth in the competitive streaming media landscape. His success stems from combining over 20 years of experience in growing both small and multinational companies with a deep understanding of marketing analytics and a passion for entertainment.

The core of his strategy involves curating a robust library of exclusive content, including original series, movies, and specials, specifically tailored to the Black audience. This focus ensures the platform remains the leading destination for lovers of Black content, differentiating it from mainstream streaming giants.

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His commitment to the platform's success was highlighted by his recent attendance at the 2025 BET Awards in Los Angeles, an event central to the BET Media Group’s profile, underscoring his hands-on involvement with the brand’s public-facing initiatives.

Leveraging Tech and Mentorship for Industry Change

Harvey’s background includes a strong foundation in technology and media, which he has leveraged to build and scale BET+. He was brought on to combine his technical expertise with the creative power of BET Media Group and Tyler Perry Studios, who are key partners in the platform's original programming.

Beyond the executive suite, Harvey is a major advocate for diversity in the media and technology industries. He is deeply committed to mentorship, actively working to create pathways and opportunities for underrepresented groups. This commitment is not just a corporate talking point; it’s a personal mission that informs his leadership style and the content decisions made at BET+.

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The Creative Entrepreneur: Yevrah Shoes and Yancy Media Group

While his role at BET+ dominates his executive profile, Jason Harvey’s entrepreneurial spirit is best embodied by his two major ventures: Yevrah Shoes and Yancy Media Group. These companies showcase his range as a designer, artist, and strategic business leader.

Yevrah Shoes: Luxury Footwear with a Vision

Founded in 2015, Yevrah (Harvey spelled backward) is Jason’s luxury women's footwear company. The brand has successfully carved out a niche for itself by creating high-end, luxury shoes, with all products and materials often outsourced from Brazil, known for its quality craftsmanship.

Yevrah is more than just a shoe line; it is a creative outlet that allows Harvey to express his artistic side. The brand has been showcased at high-profile events like Art Basel and has been featured on his stepfather’s show, demonstrating the family’s support for his creative pursuits. As an Atlanta-based designer, his work supports the broader movement of Black and brown designers striving to make a mark in the competitive global fashion world.

Yancy Media Group: Leadership and Vision

As the Founder and CEO of Yancy Media Group, Jason Harvey sets the vision and provides strategic leadership for the company. Although specific project details are often kept private, the group’s mission aligns with Harvey’s broader goal of impactful entrepreneurship and leveraging media to drive positive change.

Yancy Media Group is a vehicle for his leadership philosophy, which emphasizes a focus on vision and creating opportunities. His work here complements his executive role at BET+, allowing him to maintain a dynamic presence in the media and creative sectors outside of his corporate responsibilities.

Family Life and The Harvey Legacy

Despite his demanding executive and entrepreneurial schedules, Jason Harvey maintains a strong focus on his family. He is married to model Amanda Harvey (née Hill), whom he wed in August 2013. The couple has four children: Rose, Noah Ellington, Ezra Nehemiah, and Joey Iris.

A Public Display of Family Unity

The Harvey family is known for its close-knit bond, often appearing together at public events. Jason and Amanda, along with their children, have even participated in fashion shows, such as opening the Dolce & Gabbana show, alongside family matriarch Marjorie Harvey. This public unity showcases the supportive environment fostered by the entire Harvey clan.

Jason’s relationship with his stepfather, Steve Harvey, is a testament to the power of blended families. Steve Harvey adopted Jason when he married Marjorie, and the two share a close bond, with Steve being a vocal supporter of Jason’s business ventures, including Yevrah Shoes. Jason has even commented on his stepfather’s fashion evolution, noting that "Pop has always been a fashion icon."

The Next Generation of Harveys

The couple's children, including Rose and Noah, are growing up in an environment surrounded by creativity, media, and entrepreneurship. Their exposure to both the fashion world through Yevrah and the media empire through BET+ positions them uniquely within the next generation of the Harvey family legacy. Jason and Amanda Harvey are successfully balancing high-profile careers with raising a large, supportive family, proving that it is possible to be a C-level executive, a creative entrepreneur, and a dedicated parent all at once.