The 5 Hottest UGG Trends Dominating 2025: From $1,000 Thigh-High Boots To The New 'It-Girl' Styles

The iconic UGG brand is experiencing a massive resurgence, transitioning from a cozy footwear staple to a high-fashion statement that is setting the pace for 2025. As of December 2025, the brand is pushing its boundaries with groundbreaking designer collaborations, a fresh lineup of viral platform silhouettes, and a deep commitment to environmental responsibility. This article dives into the five most critical updates and trends you need to know, confirming that UGG is not just a passing trend, but a dominant force in the global fashion landscape.

Forget the old Classic Boot; the current UGG narrative is defined by limited-edition drops, bold new shapes like the Mary Jane, and a continued obsession with the platform sole. We'll explore the must-have models, the high-profile partnerships, and the major sustainability goals that are cementing UGG's position as a forward-thinking, globally recognized lifestyle brand under the umbrella of Deckers Brands.

UGG: A Brief History and Brand Profile

The UGG story is rooted in the surf culture of Southern California, though its origins lie in Australia. The brand was officially founded in 1978 by Brian Smith, an Australian surfer who saw the potential for sheepskin boots to provide unparalleled comfort and warmth after a cold session in the waves.

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• Founder: Brian Smith
• Founded: 1978
• Location: Southern California, USA
• Parent Company: Deckers Brands (acquired in 1995)
• Core Product: Sheepskin boots, slippers, and footwear.
• Current Status: A global lifestyle brand known for its commitment to quality, comfort, and now, high-fashion collaborations.

1. The High-Fashion Takeover: UGG’s Groundbreaking 2025 Collaborations

UGG has strategically elevated its brand perception by partnering with high-end designers, transforming its classic silhouette into avant-garde fashion pieces. The collaborations scheduled for 2025 are arguably the most ambitious to date, creating significant buzz across fashion weeks and social media.

The sacai x UGG Autumn/Winter 2025 Collection

The most talked-about partnership is the return of the UGG and sacai collaboration, which debuted at Paris Fashion Week. This collection is a powerful fusion of high fashion and cozy comfort, featuring three new silhouettes. The centerpiece is a stunning, over-the-top design: a $1,000 thigh-high sheepskin boot. This dramatic piece, alongside a new hiking boot and a loafer, signals UGG's successful push into the luxury market and its willingness to embrace bold, experimental designs.

The Reese Cooper and Jeremy Scott Partnerships

Adding to the high-fashion momentum, UGG is also launching collections with Reese Cooper and Jeremy Scott. The Reese Cooper Spring/Summer 2025 drop focused on reimagining the viral Classic Mini and Classic Ultra Mini boots, giving the popular styles a fresh, seasonal update. Meanwhile, the Jeremy Scott Autumn 2025 collaboration is expected to bring his signature playful and often provocative aesthetic to the UGG boot, continuing a history of impactful partnerships.

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2. The Viral 'It-Girl' Styles: Tazz, Tasman, and Ultra Mini Platform Domination

The core of UGG's current success is driven by a trio of platform and slipper-style silhouettes that have become social media sensations, often selling out instantly. For Winter 2025, these models remain the undisputed "It-Girl" Uggs, as seen on celebrities like Selena Gomez.

• The UGG Tazz: This style is defined by its bold, two-inch platform sole and a distinctive braided collar trim. The Tazz is considered the most fashion-forward slipper, offering a noticeable height boost and a bolder aesthetic than its predecessors.
• The UGG Tasman: The Tasman remains a staple for its ease of wear and traditional, unisex silhouette. It features the same plush sheepskin lining but is distinguished by a prominent, decorative braid around the collar, making it perfect for indoor and quick outdoor use.
• The Classic Ultra Mini Platform: A more casual but equally sought-after style, the Ultra Mini Platform takes the beloved short boot and elevates it with a chunky platform sole. This boot has been praised for its versatility, pairing chicly with wide-leg denim or cozy leggings.

3. New Footwear Silhouettes and Seasonal Campaigns for 2025

Beyond the classic sheepskin boots, UGG is expanding its product line to solidify its status as a year-round footwear brand. The Spring/Summer 2025 collection introduced two brand-new, non-boot styles that signal a shift in design direction.

• The New Mary Jane: A fresh addition to the UGG family, the Mary Jane style brings a classic, structured silhouette into the mix, moving away from the typical cozy aesthetic.
• Vibram Sole Loafer: The introduction of a loafer featuring a durable Vibram sole suggests a focus on ruggedness, utility, and a more sophisticated, structured look.
• GoldenRise Sandal: The Spring/Summer 2025 campaign also highlighted the new GoldenRise Sandal, featured on global ambassador HANNI, reinforcing UGG's push into warmer-weather footwear.

The brand is also supporting its Autumn/Winter 2025 lineup with the "Iconic From the First Step" campaign, which aims to reinforce the visual identity of UGG while showcasing its latest cozy and fashion-forward offerings.

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4. The UGG Commitment to Regenerative Farming and Sustainability Goals

As consumer demand for ethical and sustainable fashion grows, UGG, as part of Deckers Brands, has made significant, measurable commitments to environmental responsibility, primarily focused on regenerative farming practices. This initiative is key to maintaining topical authority in the modern retail space.

The brand has committed to converting one million acres of grassland to regenerative farming practices by 2025. This long-term commitment aims to reduce the environmental impact of their materials, particularly the sheepskin and wool used in their iconic footwear. UGG is also a member of the United Nations Global Compact (UNGC), which is the world’s largest corporate sustainability initiative, further demonstrating their commitment to global ethical standards.

5. The Future of UGG: Comfort Meets High-Octane Fashion

The trajectory for UGG in 2025 is clear: the brand is leveraging its foundation of unparalleled comfort to launch itself into the high-fashion arena. The constant stream of fresh updates—from the bold sacai collaboration to the introduction of styles like the Mary Jane and Vibram sole loafer—ensures that UGG remains a relevant and exciting entity in the global footwear market. The brand's focus on regenerative farming and ethical sourcing also positions it for long-term success with environmentally conscious consumers. The platform boot and slipper trend is here to stay, with the Tazz and Ultra Mini Platform continuing to define the "It-Girl" aesthetic for the foreseeable future.