Alix Earle's Shocking 2025: Breakup, DWTS Success, And How She Built A $20 Million Empire

Alix Earle, the TikTok sensation who pioneered the "Get Ready With Me" (GRWM) format, is currently navigating one of the most significant periods of her career and personal life, with news breaking on December 10, 2025, that she and NFL star Braxton Berrios have officially broken up after two years of dating. This shocking split, which comes on the heels of her high-profile run on *Dancing With the Stars* (DWTS) and her inclusion in the prestigious TIME100 list, marks a pivotal moment for the influencer whose entire brand is built on sharing the raw, unscripted reality of her life. From her $20 million net worth to her academic achievements at the University of Miami, Earle's journey is a masterclass in modern digital celebrity.

The "Hot Mess" host has cemented her status as a mainstream mogul, transcending the boundaries of social media to become a fixture in traditional media and business. As of late 2025, her influence is undeniable, having successfully parlayed her relatable, unfiltered content into major brand endorsements and a thriving business empire, all while dealing with the intense scrutiny that comes with being one of the most talked-about figures online.

Alix Earle: The Complete Biography and Profile

Alix Ashley Earle’s rise to fame is a quintessential 21st-century success story, blending old-money background with new-media savvy. Her authenticity in sharing the messy, relatable parts of her life—from bad hair days to anxiety—is what initially connected her with millions of followers.

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• Full Name: Alix Ashley Earle
• Date of Birth: December 16, 2000
• Hometown: Monmouth County, New Jersey, U.S.
• Alma Mater: University of Miami (U.M.)
• Degree: Bachelor of Business Administration (BBA) from the Patti and Allan Herbert Business School
• Parents: Thomas "TJ" Earle (Father) and Alisa Earle (Mother)
• Stepmother: Ashley Dupré
• Father's Business: Thomas Earle is the president of the Earle family construction business.
• Career Start: Rose to popularity posting "Get Ready With Me" (GRWM) videos on TikTok starting in 2020.
• Key Achievements (2025): Competed on Season 34 of *Dancing With the Stars* (DWTS), named to the TIME100 list, and launched the "Hot Mess with Alix Earle" podcast.
• Philanthropy: Established the "Alix Earle Scholarship" at the University of Miami's Herbert Business School to support business students.

The $20 Million Empire: Brand Deals and Business Acumen in 2025

Earle's transition from a viral college student to a multi-million-dollar brand is a case study in influencer marketing. As of 2025, her estimated net worth stands at a staggering $20 million, a sum built not just on sponsored posts but on strategic investments and major endorsement deals.

From GRWM to Global Endorsements: Alix Earle’s Strategic Partnerships

The core of Earle's financial success lies in her ability to make products sell out instantly—the "Alix Earle Effect." Her audience trusts her recommendations, allowing her to command top dollar for partnerships. Business experts estimate her earnings from sponsored posts alone to be immense, and she has diversified her income through several high-profile ventures:

• Major Brand Endorsements: Earle has secured lucrative deals with major national brands, including a prominent campaign with Carl's Jr.
• Investor and Champion: She is a significant advocate and investor in the sparkling probiotic drink Poppi, featuring prominently in their marketing, including a commercial during the Super Bowl 2025.
• Diverse Product Range: Her endorsements extend beyond beauty and fashion, showcasing her broad influence. For example, her mention of Loop Quiet 2 Ear Plugs on a "Festival Season Necessities" list drove significant sales, highlighting her power in affiliate marketing.
• The 'Hot Mess' Podcast: Launched in 2023, the "Hot Mess with Alix Earle" podcast became an immediate success, offering a deeper dive into her life and serving as another major revenue stream and platform for brand integration.

The Latest Drama: Breakup, DWTS, and Navigating the 'Leak' Rumors

The year 2025 has been a whirlwind of professional triumphs and personal challenges for Alix Earle. While her career soared, her personal life became a continuous headline, culminating in a major announcement that dominated news cycles in December.

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The End of the Braxton Berrios Romance

The most current and significant update in Alix Earle's life is the reported end of her relationship with NFL wide receiver Braxton Berrios. The couple, who first began dating in early 2023, reportedly called it quits earlier this month after two years together. The breakup news, which surfaced on December 10, 2025, has been described by multiple outlets as a mutual decision. This split occurred despite her recent public updates on her plans to move to Texas to be closer to Berrios for his NFL season with his new team, making the news particularly shocking to fans.

Dancing With the Stars and TIME100

Earle's mainstream visibility exploded in 2025 with her participation in Season 34 of *Dancing With the Stars* (DWTS), where she was a highly followed competitor. This was followed by her recognition on the prestigious TIME100 list, acknowledging her cultural impact and influence on a global scale. Her appearance at the Sports Illustrated Swimsuit Issue launch party in New York further solidified her crossover appeal beyond the digital sphere.

Addressing the "OnlyFans" and "Leak" Rumors

Like many high-profile figures, Alix Earle has been the subject of persistent online rumors and searches involving sensitive keywords. The search term "alix earle onlyfans leak" remains a highly searched query. While Alix Earle is not traditionally known for adult content, search results do indicate the existence of an OnlyFans profile associated with her name. It is important for fans to exercise caution and rely only on verified social media accounts and official announcements, as the internet is rife with unverified and potentially malicious content related to these rumors. The relentless public curiosity surrounding this aspect of her life is a stark reminder of the intense scrutiny faced by modern digital stars.

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In conclusion, Alix Earle's 2025 has been a year of massive professional growth—from DWTS and TIME100 recognition to solidifying her $20 million brand empire. However, the unexpected breakup with Braxton Berrios proves that even the most successful influencers face real-life, "hot mess" moments. Her continued commitment to sharing her unfiltered reality is precisely what keeps her millions of followers engaged and her brand thriving in the ever-evolving world of digital content creation.