Blake Lively’s 5 Biggest Power Moves In 2025: From Hollywood Comeback To Billion-Dollar Beverage Empire

Blake Lively has cemented her status not just as a Hollywood icon, but as a formidable business mogul, with late 2025 proving to be one of the most dynamic periods of her career. The actress, best known for her star-making role as Serena van der Woodsen on the hit show Gossip Girl, is currently navigating a high-profile return to major film projects while simultaneously expanding her rapidly growing beverage empire.

As of December 2025, Lively is balancing multiple upcoming film roles, a complex legal dispute that has dominated entertainment headlines, and the aggressive market expansion of her non-alcoholic and alcoholic drink lines, solidifying her position on the Time100 list of Most Influential People. This is a complete, up-to-date look at the life and career of the multi-hyphenate star.

Blake Lively: A Comprehensive Biographical Profile

Blake Lively’s journey from a family rooted in Hollywood to becoming a global fashion and entertainment powerhouse is a testament to her ambition and talent. She was born into a family where acting was the norm, giving her an early start in the industry.

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• Full Name: Blake Ellender Brown (Professionally known as Blake Lively)
• Date of Birth: August 25, 1987
• Age (as of Dec 2025): 38
• Place of Birth: Los Angeles, California, U.S.
• Parents: Ernie Lively (Father, Actor/Director) and Elaine Lively (Mother, Talent Manager)
• Siblings: Eric Lively (Brother), Lori Lively (Half-Sister), Robyn Lively (Half-Sister), and Jason Lively (Half-Brother). All are involved in the entertainment industry.
• Spouse: Ryan Reynolds (Married 2012)
• Children: Four daughters: James (b. 2014), Inez (b. 2016), Betty (b. 2019), and a fourth child (b. 2023), whose name remains fiercely private.
• Breakout Role: Serena van der Woodsen in Gossip Girl (2007–2012).
• Major Filmography Highlights: The Sisterhood of the Traveling Pants (2005), The Town (2010), Savages (2012), The Age of Adaline (2015), The Shallows (2016), and A Simple Favor (2018).

The 2025 Film Slate: Acting, Directing, and Producing Triumphs

After a brief period focusing on her family and business ventures, Blake Lively’s return to the big screen is shaping up to be explosive, with a slate of diverse and high-profile projects currently in development or production for 2025 and 2026. This marks a clear shift toward taking on more creative control as both a producer and director.

High-Stakes Thrillers and Rom-Coms

Lively is set to star in and produce the new action romantic-comedy titled The Survival List for Lionsgate, marking one of her first major roles since the highly anticipated film adaptation of Colleen Hoover’s novel, It Ends With Us. The latter project, despite its massive buzz, has been overshadowed by an ongoing legal dispute with her co-star and director, Justin Baldoni, which has been a major headline throughout 2025.

In addition to The Survival List, she is attached to two other significant projects:

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• The Making Of: A romantic comedy centering on seasoned filmmakers, which is currently listed as a TBA (To Be Announced) release for 2025 or 2026.
• Dark Days at the Magna Carta: A post-apocalyptic thriller being developed at Netflix. Lively is set to star and produce, with the project reportedly being eyed as a potential trilogy, showcasing her commitment to long-form, high-concept storytelling.

Her inclusion in the prestigious 2025 Time100 list of Most Influential People further underscores her rising power in the industry, acknowledging her impact both on-screen and as an entrepreneur.

The Betty Empire: From Mocktail to Vodka Iced Tea

Perhaps the most compelling story of Blake Lively’s career in the mid-2020s is the explosive success of her beverage companies, Betty Buzz and Betty Booze. Launched as a passion project, the brands have grown into serious players in the non-alcoholic and alcoholic ready-to-drink (RTD) markets, with a focus on high-quality, natural ingredients.

The original brand, Betty Buzz, offers a line of sparkling non-alcoholic mixers and mocktails. Following its success, Lively launched the alcoholic counterpart, Betty Booze, which quickly gained traction.

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Latest Betty Booze Innovations (2025)

The brand’s expansion in late 2025 has been aggressive and highly publicized:

• Vodka Iced Tea Launch: Betty Booze launched its first-ever vodka-based canned cocktails, specifically two new vodka iced tea varieties. The launch was accompanied by a viral ad campaign that featured a mini Gossip Girl reunion with actress Zuzanna Szadkowski, who played the beloved character Dorota, generating significant social media buzz.
• Major Collaborations: The "Betty" drinks have entered the holiday market through a high-profile collaboration with the iconic New York City restaurant Serendipity3, featuring the brands on their seasonal menu.

The entire “Betty” line is strategically positioned to appeal to consumers seeking premium, sophisticated alternatives to traditional sodas and cocktails, leveraging Lively’s personal brand of aspirational, yet accessible, style. The move into the competitive vodka RTD space shows her commitment to turning her passion for mixing drinks into a lasting, multi-million-dollar enterprise.

Personal Life and Public Scrutiny in 2025

While Blake Lively and her husband, actor Ryan Reynolds, are known for their playful public relationship and commitment to privacy, 2025 brought an unusual level of public scrutiny due to a major legal battle. The couple, who married in 2012, are parents to four young children: James, Inez, Betty, and a fourth child born in 2023.

The 'It Ends With Us' Legal Dispute

Lively is currently engaged in a legal dispute with her It Ends With Us co-star and director, Justin Baldoni. The complexity of the case has been cited as a major factor in the couple’s notable absence from several key red-carpet events in 2025.

The couple, who are usually staples at high-profile fashion events, skipped both the 2025 Oscars and the highly anticipated 2025 Met Gala. While the exact reasons for their absence are often private, the ongoing legal proceedings, which saw pre-trial testimony in July 2025 and a postponement of the main trial until May 2026, have undoubtedly kept them focused on family and legal matters. Despite the turbulence, Ryan Reynolds has continued his characteristic public support for Lively, often using humor to deflect attention and protect their privacy during this challenging time.

Blake Lively: The Topical Authority Entities

Blake Lively’s career demonstrates a significant topical authority across multiple domains. Key entities and concepts associated with her brand include:

• Entertainment: Gossip Girl, Serena van der Woodsen, The Sisterhood of the Traveling Pants, A Simple Favor, The Age of Adaline, The Shallows, Justin Baldoni, Colleen Hoover, It Ends With Us.
• Business & Entrepreneurship: Betty Buzz, Betty Booze, Non-Alcoholic Mixers, Canned Cocktails, Vodka Iced Tea, Serendipity3, Brand Development.
• Fashion & Lifestyle: Met Gala, Red Carpet Fashion, Chanel, Christian Louboutin, Gucci, Lifestyle Brand, Time100 Influencers.
• Family & Personal Life: Ryan Reynolds, James Reynolds, Inez Reynolds, Betty Reynolds, Family Privacy, Hollywood Power Couple.

As she moves into 2026, Blake Lively is clearly operating at the peak of her professional power, not only as an actor tackling complex roles but as a dynamic entrepreneur who is reshaping the beverage industry and carefully curating her public influence.