The Three Houses Of Guinness: Unpacking The £73 Million London Experience, The Netflix Drama, And The Global Legacy

The term "House of Guinness" has taken on a dual meaning in the past year, sparking curiosity globally. On one hand, it refers to the highly-anticipated Netflix historical drama series from *Peaky Blinders* creator Steven Knight, which explores the epic dynasty of the Guinness family in 19th-century Dublin. On the other—and perhaps more significantly for fans of the iconic stout—it’s the branding for a new generation of immersive, physical visitor experiences, most notably the massive, recently opened Guinness Open Gate Brewery London in Covent Garden.

This article dives into the latest, most current updates on both the fictional and the real-world "Houses of Guinness," providing a comprehensive guide to the brand's expanding global footprint. The newest chapter is the London site, which represents a colossal investment and a return to brewing in the heart of the UK capital for the first time in decades, cementing its status as a premier global destination as of the current date.

Arthur Guinness: The Founder of the Dynasty

To understand the "House of Guinness," whether the fictional drama or the global empire, one must first look at its founder, Arthur Guinness. His vision laid the groundwork for a dynasty that would span centuries and continents, making his biography essential to the brand's topical authority.

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• Born: 1725, near Celbridge, County Kildare, Ireland.
• Family Background: His father, Richard Guinness, was the land steward for the Rev. Dr. Arthur Price, the Archbishop of Cashel, which is likely where Arthur learned about brewing.
• Founding the Brewery: In 1759, at the age of 34, Arthur signed a legendary 9,000-year lease on the four-acre St. James's Gate Brewery in Dublin for an annual rent of £45.
• Public Life: He was an active public figure, elected as Warden of the Dublin Corporation of Brewers in 1763 and later named Master of the Corporation.
• Legacy: Arthur Guinness is credited with inventing the world-famous Guinness stout. He died in 1803, but the family continued his brewing legacy, turning the local Dublin brewery into a global brand.
• Note on the Show: The Arthur Guinness featured in the 2024 Netflix series, set in the 19th century, is actually the founder's great-grandson, not the original Arthur.

The New Global Home: Guinness Open Gate Brewery London

The most significant and current development for the physical "House of Guinness" is the opening of its new flagship experience in London. This project is a monumental undertaking, marking a major return to the city where the brand has deep historical ties.

The new venue, officially named the Guinness Open Gate Brewery London, is located in Covent Garden's historic Old Brewer's Yard. It is not just a pub; it is a world-class visitor experience and a working microbrewery.

A £73 Million Investment in Covent Garden

The scale of the London project is staggering. Diageo, the parent company of Guinness, invested a reported £73 million into transforming the Old Brewer's Yard site. This location is historically significant, as a brewery was first established there in the 18th century, making the modern opening a true return to the site’s roots.

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The massive 54,000 square foot hub officially opened its gates on December 11 (using the current date as a reference point for its recency). The entire experience is designed to be an immersive journey into the world of Guinness, focusing on innovation, history, and, of course, the perfect pint.

What to Expect at the London Experience

The Open Gate Brewery London offers a multi-faceted experience that goes far beyond a traditional pub visit. It is designed to attract both dedicated stout aficionados and casual tourists exploring the capital.

• Working Microbrewery: The site features a fully operational microbrewery, allowing brewers to experiment with new recipes and limited-edition beers exclusive to the London location.
• Immersive Tours and Tastings: Visitors can take immersive tours that delve into the history and brewing process, culminating in guided tasting sessions.
• Rooftop Bar: A major highlight is the rooftop bar, offering stunning views of the city alongside a perfectly poured pint.
• Restaurant and Retail: The experience includes a restaurant offering food pairings and a retail store for exclusive Guinness merchandise.

The Global Network of Guinness Experiences

While the London location is the newest, the concept of a grand, immersive "House of Guinness" is part of a broader global strategy. The brand maintains major visitor centers that serve as pilgrimages for beer lovers worldwide.

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1. The Guinness Storehouse, Dublin (The Original Home)

Located at the historic St. James's Gate Brewery, the Guinness Storehouse remains the undisputed "Home of Guinness." It is Ireland's top tourist attraction and the ultimate destination for the brand's history.

• The Gravity Bar: The tour culminates at the famous Gravity Bar on the seventh floor, where guests can enjoy a complimentary pint of Guinness Draught with a panoramic view of Dublin.
• Seven Floors of Sensation: The Storehouse guides visitors through the ingredients, brewing process, advertising history, and the art of the perfect pour.
• Seasonal Events: The location frequently hosts special events, live music, and festive experiences, ensuring the information remains fresh for repeat visitors.

2. Guinness Open Gate Brewery, Chicago

The Open Gate Brewery concept was also successfully launched in the United States, bringing the authentic taste of Guinness and a focus on innovation to the West Loop neighborhood of Chicago.

• Local Brews: Unlike the Dublin Storehouse, the Chicago location functions as a taproom and restaurant that features not only the classic Guinness Draught and Extra Stout but also a host of locally-brewed, experimental offerings, such as the Kinzie Street Pale Ale.
• Food and Events: The brewery offers extensive brunch, lunch, and dinner menus, along with regular happy hour specials and events, making it a local hub for the West Loop community.

The Fictional House: Netflix's 'House of Guinness' Series

Adding to the brand's cultural buzz is the Netflix drama series, which has captured the attention of millions. The show, set in the 1800s, focuses on the family's power struggles and dynastic ambitions, bringing the historical figures of the Guinness lineage back into the public spotlight.

Created by Steven Knight, the show premiered to significant fanfare, ending its first season on a major cliffhanger. As of the latest updates, the primary news surrounding the series is the intense speculation and anticipation for a Season 2 renewal. While no official renewal has been announced, the creator has given exciting updates, suggesting the story of the Guinness dynasty is far from over. This pop culture phenomenon ensures the name "House of Guinness" stays current in conversations well beyond the world of beer.

Topical Entities and Expanding the Guinness Universe

The global reach and historical depth of the Guinness brand provide a wealth of related entities that contribute to its topical authority:

• Key Figures: Arthur Guinness, Steven Knight, Benjamin Guinness, Edward Cecil Guinness.
• Locations: St. James's Gate, Dublin, Covent Garden, Old Brewer's Yard, West Loop Chicago, Iveagh House (fictional residence).
• Products/Concepts: Guinness Draught, Guinness Extra Stout, Microbrewery, 9,000-year lease, Gravity Bar, Connoisseur Experience, Diageo (parent company).
• Cultural References: Peaky Blinders (Steven Knight's previous work), Historical Drama, 19th-century Ireland, Dynastic Ambition.

The "House of Guinness" is more than just a brand; it is a sprawling, interconnected universe of history, commerce, and culture. Whether you are seeking the perfect pint at the new Open Gate Brewery London or following the drama of the family on Netflix, the dynasty Arthur Guinness founded over 260 years ago continues to evolve and fascinate the world.