The $1 Billion Empire: 5 Facts About The Good American Family Brand And Khloé Kardashian's 2025 Vision

The "Good American family" is not just a phrase; it represents one of the most successful, size-inclusive fashion movements of the past decade, co-founded by reality star and entrepreneur Khloé Kardashian. Launched in 2016, the brand has rapidly expanded beyond its signature premium denim to become a powerhouse in the ready-to-wear and activewear markets, driven by a core mission of body positivity and radical inclusivity. The latest updates for the brand in late 2024 and 2025 show a business still in aggressive growth mode, with major retail expansions and high-profile collaborations cementing its place as a billion-dollar enterprise.

The brand's success is intrinsically linked to the influence of its co-founder, who took her personal frustrations with the fashion industry's limited sizing and turned them into a business model that celebrates all body shapes. This deep dive explores the current profile of the brand's founder, its revolutionary philosophy, and the key business moves that keep Good American at the forefront of the fashion conversation as of December 2025.

Khloé Kardashian: Co-Founder and The "Family" Anchor

The success of the Good American brand is inseparable from the business acumen and celebrity platform of its co-founder, Khloé Kardashian.

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Khloé Kardashian's Biography and Profile

• Full Name: Khloé Alexandra Kardashian
• Born: June 27, 1984, in Los Angeles, California, U.S.
• Age in 2025: 41 years old.
• Parents: Robert Kardashian and Kris Jenner.
• Career Highlights: American reality television celebrity, socialite, businesswoman, TV presenter, fashion designer, and author.
• Key Business Ventures: Co-Founder of Good American (2016), and launched a protein popcorn brand called Khloud in 2025.
• Other Notable Roles: Starred in the reality television series Keeping Up with the Kardashians and its spin-offs.

Khloé's personal experiences with the fashion industry's lack of diverse sizing inspired her to shape Good American's core mission from day one.

The $1 Billion Mission: Good American's Core Philosophy of Inclusivity

Good American was established in 2016 by Khloé Kardashian and British entrepreneur Emma Grede with the goal of revolutionizing the fashion industry.

The brand's foundational pillars are inclusivity, diversity, and body positivity, which are reflected in every product they release.

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The Radical Approach to Size Inclusivity

Good American is known for being a leader in the body positivity movement, challenging the traditional fashion industry's narrow standards.

The brand’s clothing is available in a wide size range, typically from 00 up to size 24, with some denim styles extending to 32 Plus.

This commitment to size-inclusive fashion is baked into the business model, proving that brands can be fashion-forward while catering to all women.

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Crucially, every item in the Good American collection is modeled on three different size ranges of models, helping customers visualize the fit on their own bodies and eliminating the stress of finding the perfect fit.

Signature Products Driving Massive Success

While the brand has expanded into ready-to-wear, swim, shoes, and bodysuits, its foundation remains premium denim.

Good American is renowned for its innovative "Soft Tech" denim, which is praised for being comfortable and having a curvier, sexier fit.

The brand’s best-selling denim styles include the Good Kick Flare, the Good Legs Flare, the Soft Tech Good Classic Slim Bootcut, and the Soft Tech Good True High Rise Straight Jeans.

This connection with its clientele has paid off significantly, with Khloé Kardashian and Emma Grede driving an impressive $200 million in annual sales, leading to a brand valuation estimated to be around $1 billion.

The Latest Business Moves: 2025 Expansion and Collaborations

As of late 2024 and early 2025, Good American continues to demonstrate strong growth through key retail partnerships and high-profile collaborations.

Major Retail Expansion with Macy's (Spring 2025)

A significant move for the brand in 2025 is its expansion into major department stores across the United States.

Good American is debuting its Spring 2025 collection in 36 Macy's locations, marking a substantial push into a wider retail market.

This move is part of the brand's strategy to make its size-inclusive, trend-forward clothing more accessible to a broader consumer base.

The Dolly Parton "Dolly's Joleans" Collaboration

The brand has successfully blended its modern, inclusive style with country glam through a collaboration with music icon Dolly Parton.

The collaboration, titled "Dolly's Joleans," saw its second collection drop in late 2024, building on the momentum of the first successful release.

This limited-edition collection blends Good American's denim expertise with Dolly Parton's signature, effortless fall wardrobe style.

The Power of Co-Founder Emma Grede

While Khloé Kardashian is the face of the brand, Co-Founder and CEO Emma Grede is a major force behind its business success.

Grede is a serial entrepreneur with an estimated net worth between $320 million and $400 million, largely tied to her stakes in Good American and other ventures.

She also holds an 8% stake in Skims, the shapewear brand founded by Khloé's sister Kim Kardashian, and is involved with the home care brand Safely, showcasing her extensive reach across the Kardashian-Jenner business ecosystem.

Addressing the Name Confusion: Good American vs. Good American Family

A point of recent confusion for consumers searching for the fashion line is the emergence of a new, unrelated television series with a similar name.

The brand is simply called Good American, referring to the clothing line co-founded by Khloé Kardashian and Emma Grede.

However, a new Hulu crime drama titled Good American Family premiered in March 2025.

This Hulu series, starring Ellen Pompeo and Mark Duplass, is based on the unsettling true story of a Midwestern adoption case and has no connection to the fashion brand or the Kardashian-Jenner family.

For those interested in the inclusive fashion brand, the focus remains on the innovative denim and ready-to-wear collections that continue to push boundaries in the industry.

The Good American brand’s continued focus on its founding principles—inclusivity, diversity, and body positivity—ensures its longevity and relevance in the ever-evolving global fashion market.