5 Ways La La Anthony Is Dominating Hollywood And Business In 2025

La La Anthony, the multi-hyphenate star who first captured the public eye as an MTV VJ, continues to redefine her career trajectory in 2025, solidifying her status as a powerhouse in Hollywood and the business world. The actress, producer, and entrepreneur is currently riding a wave of success, marked by high-profile television projects, major brand partnerships, and a renewed outlook on her personal life.

As of late 2025, Anthony’s professional life is buzzing with activity, including a highly anticipated Hulu pilot and a significant presence at major cultural events like the Met Gala. Her journey from the airwaves of Total Request Live (TRL) to starring roles in hit dramas and executive production has cemented her as a formidable force, with her estimated net worth reflecting her diverse and successful ventures.

La La Anthony: Complete Biography and Profile

Alani Nicole "La La" Anthony has built a formidable career across multiple entertainment platforms. Her profile showcases a consistent evolution from music television to serious acting and production.

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• Full Name: Alani Nicole Anthony (née Vasquez)
• Date of Birth: June 25, 1979
• Place of Birth: Brooklyn, New York, U.S.
• Occupation: Television Personality, Actress, Producer, Entrepreneur, Author
• Known For: MTV VJ on *Total Request Live* (TRL) and *Direct Effect*; playing Lakeisha Grant on the Starz series *Power*; roles in *The Chi* and *BMF*.
• Marital Status: Divorced from NBA star Carmelo Anthony (finalized 2021).
• Children: Kiyan Anthony.
• Estimated Net Worth (2025): $30 Million.
• Business Ventures: Krossover Productions (production company), New York Times best-selling author (The Love Playbook).

1. The Blockbuster Hulu Pilot: 'Group Chat' with Kim Kardashian

One of the most talked-about projects involving La La Anthony in 2025 is the development of the Hulu pilot, *Group Chat*. This venture is particularly exciting as it sees Anthony stepping further into the role of a creator and producer, leveraging her real-life friendships and experiences.

The concept for *Group Chat* is reportedly based on the dynamic of Anthony’s actual text group chat with her close circle of friends, most notably Kim Kardashian. The show is being written by the acclaimed Kenya Barris, known for his work on *Black-ish* and other successful series, lending significant weight to the project’s potential success.

This collaboration with Hulu and BET Studios highlights Anthony's strategic move to develop content that is both relatable and reflective of modern celebrity life. The pilot has already generated buzz with the announcement of four new lead actors joining the cast, indicating a fast-moving production schedule for the anticipated series.

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2. Cementing Her Drama Authority in 'The Chi' and 'BMF'

While fans fondly remember her breakout dramatic role as Lakeisha Grant in the hit Starz series *Power*, Anthony has continued to impress critics and audiences with her performances in other major cable dramas.

Her work on Lena Waithe’s *The Chi* and the Curtis "50 Cent" Jackson-produced *BMF* (Black Mafia Family) has showcased her versatility as an actress. These roles have allowed her to move past the initial VJ and reality TV persona, establishing her as a serious dramatic actress capable of handling complex characters.

The consistent appearance in high-quality, culturally relevant series like *The Chi* and *BMF* ensures that La La Anthony remains a fixture on premium television, contributing to her $30 million net worth and overall brand value. This strategic selection of projects demonstrates a commitment to longevity in the acting world.

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3. A Return to Music Roots with Dunkin' Partnership

In a nostalgic yet forward-looking move, La La Anthony has partnered with Dunkin' for a unique brand media project that echoes her early career as an MTV VJ. This collaboration taps into the music video heyday she was a part of during her time co-hosting *Total Request Live* (TRL) and *Direct Effect* in the early 2000s.

The project, which involves premiering a new music venture, allows Anthony to return to her roots in music media while aligning with a major national brand. This type of strategic brand partnership is a key component of her entrepreneurial spirit and demonstrates her ability to market her celebrity across different industries.

Her ability to seamlessly transition from acting and production to brand ambassadorship is a testament to her enduring appeal and business acumen. This move is a nod to her past while innovating in the current media landscape.

4. The $30 Million Empire: Net Worth and Business Acumen

La La Anthony's estimated net worth of $30 million in 2025 is a clear indicator of her success as a businesswoman. Unlike many celebrity fortunes tied to a single source, Anthony’s wealth is diversified across multiple successful ventures.

Her earnings stem from her extensive acting career, her production company Krossover Productions, her New York Times best-selling book *The Love Playbook*, and various endorsement deals. This multi-stream income approach has allowed her to build a financial foundation that is independent of her former marriage to NBA star Carmelo Anthony.

Anthony has openly discussed the importance of building generational wealth, offering advice and inspiration to others. Her financial success is not just a number, but a reflection of her hard work and strategic career planning since her early days interning at Hot 97 radio in Atlanta.

5. Renewed Outlook on Life and Prioritizing Privacy

Beyond her professional accomplishments, La La Anthony has shared a renewed and positive outlook on her personal life in 2025. Her appearance at the 2025 Met Gala, celebrating "Superfine: Tailoring Black Style," was a moment of high visibility, where she expressed a fresh perspective.

Following her highly publicized divorce, Anthony has made a conscious decision to keep her future relationships private. She emphasized that while it is exciting to meet new people, she is focused on protecting the development of any new connection from the intense public scrutiny that often accompanies celebrity relationships.

This focus on privacy and a commitment to her own well-being is a major life update for the star, who previously shared much of her relationship with Carmelo Anthony on the reality series *La La's Full Court Wedding*. Her current life update shows a mature approach to navigating fame and personal happiness, ensuring her son, Kiyan Anthony, remains a priority.